RHYTHMS OF THE SOUTH (EIN 680506249) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2002

Legal Domicile

Principal Officer

Deana Ivey

Phone

6152594708

Tax Period

2023-08-01 to 2024-07-31

RHYTHMS OF THE SOUTH, founded in 2002, is a small nonprofit in the Community Improvement sector that reported $700K in total revenue in fiscal year 2023. Revenue surged 100% from the prior year, signaling strong growth momentum. The organization ran a surplus of $281K, a strong 40% operating margin.

Mission

International tourism travel promotion for the southeastern United States

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $700,000

Investment Income $0

Other Revenue $0

TOTAL REVENUE $700,000

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $0

Other Expenses $418,940

TOTAL EXPENSES $418,940

Year-over-Year Comparison

	2023	2022	Change
Revenue	$700,000	$350,000	+1.0%
Expenses	$418,940	$167,668	+1.5%
Net Income	$281,060	$182,332	+0.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Deana Ivey	President	2	Officer Director	$0	$0	$0
Walter Leger III	Board Member	2	Director	$0	$0	$0
William Pate	Board Member	2	Director	$0	$0	$0
Kim Priez	Board Secretary	2	Officer Director	$0	$0	$0
Laurel Bennett	Board Member	2	Director	$0	$0	$0
Brandon Barnes	Board Member	2	Director	$0	$0	$0
Jeff Mefford	Accounting Director	0	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$700,000	$418,940	$674,765	$281,060
2023	$350,000	$167,668	$393,705	$182,332
2022	$150,000	$20,965	$211,373	$129,035
2021	No data	$13,050	$82,338	No data
2020	No data	$235,731	$95,388	No data
2019	$450,000	$460,113	$506,219	$-10,113
2018	$450,000	$276,995	$416,232	$173,005

RHYTHMS OF THE SOUTH