PRIMARY INFORMATION INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2007

Legal Domicile

Principal Officer

ALEXANDER LAU

Phone

3478012619

Tax Period

2023-07-01 to 2024-06-30

PRIMARY INFORMATION INC, founded in 2007, is a small nonprofit in the Arts, Culture & Humanities sector that reported $439K in total revenue in fiscal year 2023. Revenue decreased 17% compared to the prior year.

Mission

Primary Information is a non-profit organization founded in 2006 to publish artists books and artists writings. The organizations programming advances the often-intertwined relationship between artists books and arts activism, creating a platform for historically marginalized artistic communities and practices. Primary Information facilitates intergenerational dialogue through the simultaneous publication of new and archival books, providing a new audience for out-of-print works and historical context for contemporary artists.

Program Service Accomplishments

Program 1

Expenses: $369,735

In FY24, Primary Information advance its mission through the publication of 8 books:- Greer Lankton's "Sketchbook, September 1977." Published in an edition of 2,500.- David Wojnarowicz's "Dear Jean Pierre." Published in an edition of 4,000.- Martin Wong's "Footprints, Poems, and Leaves." Published in an edition of 2,500.- Martin Wong's "Das Puke Book. Published in an edition of 1,500.- Tiffany Sia's "On and Off-Screen Imaginaries. Published in an edition of 2,000.- "The Fluxus Newspaper. Published in an edition of 2,500.- Jimmy DeSana's "Salvation. Published in an edition of 2,500.- Jimmy DeSana's "Quotations from Jimmy DeSana. Published in an edition of 1,300.By taking a distributable form, each publication facilitated new exposure for artists amongst a broad public, including those that might not otherwise have been able to experience the artists works. The publications provided Primary Informations audience of artists, students, and members of the general public interested in contemporary art with an accessible opportunity to experience new and archival artists books.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $379,766

Program Service Revenue $0

Investment Income $-596

Other Revenue $60,139

TOTAL REVENUE $439,309

Expense Breakdown

Grants Paid $0

Salaries & Benefits $270,243

Fundraising Expenses $18,590

Program Expenses $369,735

Other Expenses $212,576

TOTAL EXPENSES $482,819

Year-over-Year Comparison

	2023	2022	Change
Revenue	$439,309	$529,552	-0.2%
Expenses	$482,819	$494,093	0.0%
Net Income	$-43,510	$35,459	-2.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

$78,550

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MATTHEW WALKER	Executive Director	40.00		$80,600	$13,049	$93,649
JAMES HOFF	Director	40.00	Director	$64,480	$14,070	$78,550
JORDAN CARTER	Director	2.00	Director	$0	$0	$0
BARRY ROSEN	Vice President	2.00	Officer Director	$0	$0	$0
HOWIE CHEN	Director	2.00	Director	$0	$0	$0
LIA GANGITANO	Secretary	2.00	Officer Director	$0	$0	$0
HANNAH HIGGINS	Director	2.00	Director	$0	$0	$0
MIRIAM KATZEFF	Treasurer	2.00	Officer Director	$0	$0	$0
ALEXANDER LAU	President	20.00	Officer Director	$0	$0	$0
JOHN MILLER	Director	2.00	Director	$0	$0	$0
BRIAN FRYE	Director	2.00	Director	$0	$0	$0
ANN GOLDSTEIN	Director	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$439,309	$482,819	$460,359	$-43,510
2023	$529,552	$494,093	$608,301	$35,459
2022	$409,018	$492,225	$477,221	$-83,207
2021	$324,483	$343,933	$416,936	$-19,450
2020	$383,639	$261,236	$380,411	$122,403
2019	$352,598	$232,799	$222,311	$119,799
2018	$150,411	$212,841	$125,009	$-62,430