Northwest Arkansas Tourism Association (EIN 710704935) - Form 990 Financial Analysis & Trantor Score

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Tuckman-Chang Vulnerability Assessment

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1990

Legal Domicile

Principal Officer

Mike Maloney

Phone

4792442306

Tax Period

2024-07-01 to 2025-06-30

NORTHWEST ARKANSAS TOURISM ASSOC, founded in 1990, is a small nonprofit that reported $299K in total revenue in fiscal year 2018. The organization ran a surplus of $62K, a strong 21% operating margin.

Mission

The Northwest Arkansas Tourism Association (NATA) represents, promotes and markets all of the attractions, sites, and tourism entities within the four-county region of Benton, Washington, Carroll and Madison counties.

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Trantor Score

Financial Health & Payment Capacity Assessment (FICO Scale: 300–850)

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $200,849

Program Service Revenue $63,394

Investment Income $0

Other Revenue $26,040

TOTAL REVENUE $290,283

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $347,683

Other Expenses $353,763

TOTAL EXPENSES $353,763

Year-over-Year Comparison

	2024	2023	Change
Revenue	$290,283	$236,550	+0.2%
Expenses	$353,763	$282,594	+0.3%
Net Income	$-63,480	$-46,044	+0.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Kalene Griffith	Director	1.00	Director	$0	$0	$0
Jared Sullivan	Director	1.00	Director	$0	$0	$0
Ben Hall	Director	1.00	Director	$0	$0	$0
Dean Lee	Director	1.00	Director	$0	$0	$0
Wendy Reese Hartman	Director	1.00	Director	$0	$0	$0
Vanessa McKuin	Director	1.00	Director	$0	$0	$0
Adam Leslie	Director	1.00	Director	$0	$0	$0
Brandi Holt	Director	1.00	Director	$0	$0	$0
Jennifer Wilson	Director	1.00	Director	$0	$0	$0
Paxton Roberts	Director	1.00	Director	$0	$0	$0
Lily Buday	Director	1.00	Director	$0	$0	$0
Scott Bardin	Director	1.00	Director	$0	$0	$0
Kim Carlson	Director	1.00	Director	$0	$0	$0
JR Shaw	Director	1.00	Director	$0	$0	$0
Tanya Smith	Director	1.00	Director	$0	$0	$0
Holland Hayden	Director	1.00	Director	$0	$0	$0
Olivia Tyler	Director	1.00	Director	$0	$0	$0
Megan Whitworth	Director	1.00	Director	$0	$0	$0
Mike Maloney	President	1.00	Officer	$0	$0	$0
Sarah King	Vice President	1.00	Officer	$0	$0	$0
Sandy Martin	Treasurer	1.00	Officer	$0	$0	$0
Alison Nation	Secretary	1.00	Officer	$0	$0	$0
Brandon Kelley	Past President	1.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$290,283	$353,763	$83,724	$-63,480
2024	$236,550	$282,594	$143,547	$-46,044
2023	$224,848	$369,081	$194,570	$-144,233
2022	$173,048	$135,354	$274,271	$37,694
2021	$236,103	$206,997	$252,711	$29,106
2020	$284,888	$228,283	$351,678	$56,605
2019	$299,228	$237,005	$282,662	$62,223

Northwest Arkansas Tourism Association