Bentonville, AR
4 risk indicators measuring financial stability and operational resilience
Sign in with your work email to view Tuckman-Chang indicators
Sign In — Free (10 views/day)Northwest Arkansas Tourism Association, founded in 1990, is a small nonprofit that reported $290K in total revenue in fiscal year 2024. Revenue surged 23% from the prior year, signaling strong growth momentum. Expenses of $354K exceeded revenue, resulting in a 22% operating deficit.
The Northwest Arkansas Tourism Association (NATA) represents, promotes and markets all of the attractions, sites, and tourism entities within the four-county region of Benton, Washington, Carroll and Madison counties.
The Northwest Arkansas Tourism Association promotes the use of facilities and participation in attractions and events in Benton, Carroll, Madison and Washington counties in Northwest Arkansas.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
Sign in to view Trantor Score and financial metrics
Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2024 | 2023 | Change | |
|---|---|---|---|
| Revenue | $290,283 | $236,550 | +0.2% |
| Expenses | $353,763 | $282,594 | +0.3% |
| Net Income | $-63,480 | $-46,044 | +0.4% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
Sign in to view all financial metrics
Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| Kalene Griffith | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Jared Sullivan | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Ben Hall | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Dean Lee | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Wendy Reese Hartman | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Vanessa McKuin | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Adam Leslie | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Brandi Holt | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Jennifer Wilson | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Paxton Roberts | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Lily Buday | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Scott Bardin | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Kim Carlson | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| JR Shaw | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Tanya Smith | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Holland Hayden | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Olivia Tyler | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Megan Whitworth | Director | 1.00 |
Director
|
$0 | $0 | $0 |
| Mike Maloney | President | 1.00 |
Officer
|
$0 | $0 | $0 |
| Sarah King | Vice President | 1.00 |
Officer
|
$0 | $0 | $0 |
| Sandy Martin | Treasurer | 1.00 |
Officer
|
$0 | $0 | $0 |
| Alison Nation | Secretary | 1.00 |
Officer
|
$0 | $0 | $0 |
| Brandon Kelley | Past President | 1.00 |
Officer
|
$0 | $0 | $0 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2025 | $290,283 | $353,763 | $83,724 | $-63,480 |
| 2024 | $236,550 | $282,594 | $143,547 | $-46,044 |
| 2023 | $224,848 | $369,081 | $194,570 | $-144,233 |
| 2022 | $173,048 | $135,354 | $274,271 | $37,694 |
| 2021 | $236,103 | $206,997 | $252,711 | $29,106 |
| 2020 | $284,888 | $228,283 | $351,678 | $56,605 |
| 2019 | $299,228 | $237,005 | $282,662 | $62,223 |
Compare Northwest Arkansas Tourism Association with other nonprofits in Arkansas and across the country.