LOUISIANA TRAVEL PROMOTION ASSOCIATION (EIN 726027251) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1961

Legal Domicile

Principal Officer

CHRIS LANDRY

Phone

2253461857

Tax Period

2023-01-01 to 2023-12-31

LOUISIANA TRAVEL PROMOTION ASSOCIATION, founded in 1961, is a community nonprofit that reported $3.0M in total revenue in fiscal year 2023. Revenue grew 14% year-over-year, indicating healthy expansion.

Mission

PROMOTE TOURISM IN LOUISIANA

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $2,809,144

Investment Income $19,226

Other Revenue $184,010

TOTAL REVENUE $3,012,380

Expense Breakdown

Grants Paid $0

Salaries & Benefits $819,918

Fundraising Expenses $0

Other Expenses $2,125,736

TOTAL EXPENSES $2,945,654

Year-over-Year Comparison

	2023	2022	Change
Revenue	$3,012,380	$2,639,184	+0.1%
Expenses	$2,945,654	$2,765,553	+0.1%
Net Income	$66,726	$-126,369	-1.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$82,044

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOANNA FOLSE-ALEXANDER	DIRECTOR	1.00	Director	$0	$0	$0
MIKE BUCKLEY	DIRECTOR	1.00	Director	$0	$0	$0
RALPH CALHOUN	DIRECTOR	1.00	Director	$0	$0	$0
JEREMY COOKER	DIRECTOR	1.00	Director	$0	$0	$0
AARON DIRKS	DIRECTOR	1.00	Director	$0	$0	$0
KEVIN DOLLIOLE	DIRECTOR	1.00	Director	$0	$0	$0
CODY GRAY	DIRECTOR	1.00	Director	$0	$0	$0
MORGAN MOSS	DIRECTOR	1.00	Director	$0	$0	$0
JADY REGARD	DIRECTOR	1.00	Director	$0	$0	$0
JAY SHARPLIN	DIRECTOR	1.00	Director	$0	$0	$0
STEPHEN WATSON	DIRECTOR	1.00	Director	$0	$0	$0
REBECCA BLANKENBAKER	EX-OFFICO	1.00	Director	$0	$0	$0
VITO ZUPPARDO	ASSOCIATE MEMBER	1.00	Director	$0	$0	$0
ADRIENNE BREAUX	DIRECTOR	1.00	Director	$0	$0	$0
BEN BERTHELOT	DIRECTOR	1.00	Director	$0	$0	$0
CARLA TATE	DIRECTOR	1.00	Director	$0	$0	$0
JAY DUCOTE	DIRECTOR	1.00	Director	$0	$0	$0
JOHN GRUBB	DIRECTOR	1.00	Director	$0	$0	$0
JUSTIN VINCENT	DIRECTOR	1.00	Director	$0	$0	$0
SCOTT BALLARD	DIRECTOR	1.00	Director	$0	$0	$0
SONDRA CORBITT	DIRECTOR	1.00	Director	$0	$0	$0
STACY BROWN	DIRECTOR	1.00	Director	$0	$0	$0
RICKY PATEL	DIRECTOR	1.00	Director	$0	$0	$0
STEPHEN HIGHTOWER	DIRECTOR	1.00	Director	$0	$0	$0
WALT LEGER	DIRECTOR	1.00	Director	$0	$0	$0
KYLE EDMISTON	IMMEDIATE PAST CHAIR	1.00	Officer Director	$0	$0	$0
ALANA COOPER	CHAIRMAN	1.00	Officer Director	$0	$0	$0
RALPH NEY	VICE-CHAIRMAN	1.00	Officer Director	$0	$0	$0
DONNA O'DANIELS	TREASURER	1.00	Officer Director	$0	$0	$0
NELSON GUMM	SECRETARY	1.00	Officer Director	$0	$0	$0
CHRIS LANDRY	PRESIDENT/CEO	40.00	Officer	$76,829	$2,427	$79,256
JILL KIDDER	PRESIDENT/CEO (THRU 6/2023)	40.00	Officer	$2,788	$0	$2,788

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$3,012,380	$2,945,654	$1,205,586	$66,726
2022	$2,639,184	$2,765,553	$1,000,321	$-126,369
2021	$2,808,898	$2,709,753	$925,059	$99,145
2020	$1,925,592	$2,083,780	$903,532	$-158,188
2019	$2,744,560	$2,734,820	$1,037,045	$9,740
2018	$2,567,732	$2,602,908	$1,041,753	$-35,176

LOUISIANA TRAVEL PROMOTION ASSOCIATION