GOODWILL INDUSTRIES OF CENTRAL OKL… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1936

Legal Domicile

Principal Officer

WILL LUFBURROW

Phone

4052364451

Tax Period

2024-01-01 to 2024-12-31

GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC, founded in 1936, is a mid-sized nonprofit in the Employment sector that reported $54.6M in total revenue in fiscal year 2024. Revenue grew 10% year-over-year, indicating healthy expansion. Expenses of $49.9M left a modest 9% surplus.

Mission

WE HELP PEOPLE OVERCOME CHALLENGES TO EMPLOYMENT.

Program Service Accomplishments

Program 1

Expenses: $37,700,695 Revenue: $0

GOODWILL OPERATES RETAIL STORES, ATTENDED DONATION CENTERS, EMPLOYMENT SERVICE CENTERS, AND OTHER FACILITIES ACROSS CENTRAL OKLAHOMA. WE EMPLOYED OVER 1,500 EMPLOYEES DURING 2024 IN OUR DONATED GOODS RETAIL OPERATIONS. IN ADDITION TO TRADITIONAL RETAIL EMPLOYMENT OPPORTUNITIES, GOODWILL OPERATES VARIOUS TRAINING AND ON-THE-JOB PROGRAMS, INCLUDING RISE (RESOURCES FOR INDIVIDUAL SUCCESS AND EMPOWERMENT). THESE TRAININGS AND PROGRAMS ARE DESIGNED TO ASSIST INDIVIDUALS IN ACQUIRING JOB READINESS SKILLS AND CAREER ADVANCEMENT OPPORTUNITIES GEARED TOWARDS DEFINING AN EMPLOYEES CAREER GOALS. THESE PROGRAMS ALSO PROVIDE FOR EMPLOYEES FACING BARRIERS SUCH AS FOOD INSECURITY, CHILDCARE, TRANSPORTATION AND HOUSING, AMONG OTHER ITEMS. _

Program 2

Expenses: $3,042,214 Revenue: $3,192,300

AS A FULL-SERVICE CONTRACTOR, GOODWILL HAS PROVIDED PROFESSIONAL JANITORIAL AND UNARMED SECURITY SERVICES FOR MORE THAN 20 YEARS TO LOCAL AGENCIES AND COMMERCIAL BUSINESSES IN CENTRAL OKLAHOMA...

AS A FULL-SERVICE CONTRACTOR, GOODWILL HAS PROVIDED PROFESSIONAL JANITORIAL AND UNARMED SECURITY SERVICES FOR MORE THAN 20 YEARS TO LOCAL AGENCIES AND COMMERCIAL BUSINESSES IN CENTRAL OKLAHOMA. THROUGH THIS INITIATIVE, GOODWILL HAS EMPLOYED HUNDREDS OF EMPLOYEES OVER TWO DECADES, ADVANCING OUR MISSION THROUGH THE POWER OF WORK.

Program 3

Expenses: $2,116,883 Revenue: $34,631

OTHER PROGRAM SERVICE ACTIVITIES INCLUDE THE FOLLOWING: EMPLOYMENT SERVICE CENTERS: OUR EMPLOYMENT SERVICE CENTERS PROVIDE AN ARRAY OF EMPLOYMENT SERVICES DESIGNED TO HELP INDIVIDUALS OBTAIN WORK...

OTHER PROGRAM SERVICE ACTIVITIES INCLUDE THE FOLLOWING: EMPLOYMENT SERVICE CENTERS: OUR EMPLOYMENT SERVICE CENTERS PROVIDE AN ARRAY OF EMPLOYMENT SERVICES DESIGNED TO HELP INDIVIDUALS OBTAIN WORK. SERVICES INCLUDE CAREER ASSESSMENTS, RESUME BUILDING, JOB FAIRS, INTERNET JOB SEARCHES AND PROFESSIONAL ETIQUETTE WORKSHOPS. IN ADDITION, EMPLOYMENT SPECIALISTS HELP INDIVIDUALS SECURE AND RETAIN EMPLOYMENT. CAREER PATHWAYS INSTITUTE: OUR GOODWILL CAREER PATHWAYS INSTITUTE IS THE TRAINING HUB FOR THE ORGANIZATION THAT OFFERS SKILLS-BASED TRAINING AND CERTIFICATE PROGRAMS TO ASSIST EMPLOYEES AND COMMUNITY CLIENTS WHO FACE A HIGH BARRIER TO EMPLOYMENT.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $50,769,300

Program Service Revenue $3,226,931

Investment Income $474,796

Other Revenue $177,806

TOTAL REVENUE $54,648,833

Expense Breakdown

Grants Paid $0

Salaries & Benefits $32,451,042

Fundraising Expenses $0

Program Expenses $42,859,792

Other Expenses $17,439,712

TOTAL EXPENSES $49,890,754

Year-over-Year Comparison

	2024	2023	Change
Revenue	$54,648,833	$49,703,972	+0.1%
Expenses	$49,890,754	$45,025,939	+0.1%
Net Income	$4,758,079	$4,678,033	+0.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

1955

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$517,727

Total Directors

Key Employees

$409,375

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
WILL LUFBURROW	PRESIDENT & CEO (EFF 6/24)	40.00	Officer	$136,576	$5,620	$142,196
JIM PRIEST	PRESIDENT & CEO (thru 6/24)	40.00	Officer	$175,567	$13,018	$188,585
TRACI MOSES	EVP - CHIEF PEOPLE OFFICER	40.00	Key Emp	$209,089	$18,151	$227,240
RICK STASYSZEN	VP - FINANCE	40.00	Officer	$163,572	$23,374	$186,946
LISA DILLON	VP - WORKFORCE DEVELOPMENT	40.00	Key Emp	$166,862	$15,273	$182,135
JOSEPH TRANCE II	VP - DONATED GOODS / RETAIL	40.00	Highest	$145,400	$16,235	$161,635
MELISSA RICHEY	VP - COMMUNITY ENGAGEMENT	40.00	Highest	$145,448	$16,235	$161,683
OJ SANDERS IV	CONTROLLER	40.00	Highest	$137,482	$11,678	$149,160
DIANNE BELTZ	DIRECTOR - RETAIL & E-COMMERCE	40.00	Highest	$128,086	$3,849	$131,935
KRISHELLA DAY	SENIOR HR DIRECTOR	40.00	Highest	$128,149	$9,271	$137,420
EMILY SHUART	CHAIR	1.00	Officer Director	$0	$0	$0
STEVE SHEPELWICH	PAST-CHAIR	1.00	Officer Director	$0	$0	$0
DAVID BURRAGE	TREASURER	1.00	Officer Director	$0	$0	$0
DAVID MILLER	SECRETARY	1.00	Officer Director	$0	$0	$0
JESSICA MARTINEZ BROOKS	DIRECTOR	1.00	Director	$0	$0	$0
NATALIE COOPER	DIRECTOR	1.00	Director	$0	$0	$0
MICK CORNETT	DIRECTOR	1.00	Director	$0	$0	$0
LORIANNE DENSLOW	DIRECTOR	1.00	Director	$0	$0	$0
JASON GREEN	DIRECTOR	1.00	Director	$0	$0	$0
GEORGE JOHNSON	DIRECTOR	1.00	Director	$0	$0	$0
AMY LOFTIS-WALTON	DIRECTOR	1.00	Director	$0	$0	$0
CONNIE MCGOODWIN	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS OBERST	DIRECTOR	1.00	Director	$0	$0	$0
ASHLEIGH ROBINSON	DIRECTOR	1.00	Director	$0	$0	$0
HEATH SATTERRFIELD	DIRECTOR	1.00	Director	$0	$0	$0
STEFFI SILVERA	DIRECTOR	1.00	Director	$0	$0	$0
JAKE TAYLOR	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$54,648,833	$49,890,754	$70,860,677	$4,758,079
2023	$49,703,972	$45,025,939	$64,114,805	$4,678,033
2022	$45,715,064	$39,625,752	$61,607,369	$6,089,312
2021	$41,370,526	$34,155,856	$22,312,205	$7,214,670
2020	$29,978,537	$31,961,555	$18,281,379	$-1,983,018
2019	$31,762,228	$31,621,474	$14,786,124	$140,754
2018	$33,182,026	$31,926,723	$14,126,061	$1,255,303

GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC