United Way of Norman Inc

EIN: 730668684 501(c)(3)

Norman, OK

Total Revenue
$1,637,649
Total Expenses
$1,677,628
Total Assets
$2,007,657
Net Assets
$873,190
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1969
Legal Domicile
OK
Principal Officer
Daren Wilson
Phone
4053292025
Tax Period
2024-07-01 to 2025-06-30

United Way of Norman Inc, founded in 1969, is a community nonprofit that reported $1.6M in total revenue in fiscal year 2024. Revenue fell 42% from the prior year — a significant decline worth monitoring.

Mission

The mission of United Way of Norman is to improve lives by mobilizing the caring power of our community. We do this by working to advance the common good by addressing the most critical problems facing our community. Alongside community partners, we assess the need, develop strategies to address the top priority issues, mobilize partners and resources to implement the plan, and measure our results and report our impact to the community.

Program Service Accomplishments

Program 1
Expenses: $950,160

The United Way of Norman helps to fund 40 programs within 27 partner agencies. Our partner agencies provided support to more than 84,000 people in our community last year. It is through annual...

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The United Way of Norman helps to fund 40 programs within 27 partner agencies. Our partner agencies provided support to more than 84,000 people in our community last year. It is through annual support from local donors that we can aid those in our community who need assistance. United Way funding is granted to agencies that provide services that have been identified by our community as the most critical. Our services are rendered to people of all ages from infants to the elderly and everyone in between.

Program 2
Expenses: $215,174

United Way of Norman continues to provide services and programs that meet otherwise unmet needs in the community. Our School Supply program provides supplies to children preschool - 12th grade whose...

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United Way of Norman continues to provide services and programs that meet otherwise unmet needs in the community. Our School Supply program provides supplies to children preschool - 12th grade whose families financially qualify. In 2025, more than 1,200 children received the tools that they needed to succeed from day one, in a dignified and confidential manner. The Student United Engage Leadership program provides 9th grade students in our service area the opportunity to develop leadership and character through a variety of community awareness and service projects. The Student United Leadership Exploration and Development program (LEAD) provides 10th, 11th and 12th grade students who work year-round to raise funds to benefit other local teenagers in need. United Way of Norman partners with 211 to provide up to date, 24-hour guidance to residents in Norman and southern Cleveland County who need direction or assistance provided by our partner agencies. These services include financial crises, mental health, housing, food, and many other needs. Though 211 assistance is provided to all who call, it is those in financial need who make up most callers

Program 3
Expenses: $192,373

We focus on three impact areas: Education, Financial Stability, and Health. By focusing on the root causes of local issues, we are building the foundation for a good quality of life for everyone. Our...

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We focus on three impact areas: Education, Financial Stability, and Health. By focusing on the root causes of local issues, we are building the foundation for a good quality of life for everyone. Our goal is to create long-lasting changes that prevent problems from occurring, while insuring immediate and compassionate response to life's unexpected emergencies. By generating resources, investing them strategically, and measuring results, we are creating opportunities for a better tomorrow.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,543,820
Program Service Revenue $0
Investment Income $47,405
Other Revenue $46,424
TOTAL REVENUE $1,637,649

Expense Breakdown

Grants Paid $983,443
Salaries & Benefits $492,886
Fundraising Expenses $155,605
Program Expenses $1,357,707
Other Expenses $201,299
TOTAL EXPENSES $1,677,628

Year-over-Year Comparison

2024 2023 Change
Revenue $1,637,649 $2,807,033 -0.4%
Expenses $1,677,628 $2,646,380 -0.4%
Net Income $-39,979 $160,653 -1.2%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
29
Independent Members
29
Employees
5
Volunteers
977

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$140,024
Total Directors
35
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Daren Wilson President/CEO 40.00
Officer
$32,391 $3,547 $35,938
Kathy Holder Senior Vice President 40.00
Officer
$92,650 $11,436 $104,086
Dana Rieger Past Chair (as of Jan) / Chairman (July-Dec) 2.00
Officer Director
$0 $0 $0
Belinda Hyppolite Chairman (as of Jan) / Vice Chair (July-Dec) 2.00
Officer Director
$0 $0 $0
Brandon Hopper Vice Chairman (as of Jan) / Treasurer (July-Dec) 2.00
Officer Director
$0 $0 $0
Josh Edge Treasurer (as of Jan) / Board Member (July-Dec) 2.00
Officer Director
$0 $0 $0
Mark Krittenbrink Campaign Chair (Beg 05/25) 2.00
Director
$0 $0 $0
Autumn McMahon Campaign Chair (Beg 05/25) 2.00
Director
$0 $0 $0
Patti Truesdell Council Chair 2.00
Director
$0 $0 $0
Steve McDaniel Board Member (Beg 01/25) 2.00
Director
$0 $0 $0
Lisa Dionisio Board Member (Beg 01/25) 2.00
Director
$0 $0 $0
Gina Mitchell Board Member (Beg 01/25) 2.00
Director
$0 $0 $0
Shaun McGinnis Board Member 2.00
Director
$0 $0 $0
Chloe Shi Odom Board Member (Until 12/24) 2.00
Director
$0 $0 $0
Darrel Pyle Board Member 2.00
Director
$0 $0 $0
Scott Beck Board Member 2.00
Director
$0 $0 $0
Carla Atkinson Board Member (Beg 01/25) 2.00
Director
$0 $0 $0
Vernon Hooks Board Member 2.00
Director
$0 $0 $0
Casey Vinyard Board Member 2.00
Director
$0 $0 $0
Scott Hofmann Board Member 2.00
Director
$0 $0 $0
Nina Wadley Board Member 2.00
Director
$0 $0 $0
Ronda McKown Board Member 2.00
Director
$0 $0 $0
Vicky Bumgarner Board Member 2.00
Director
$0 $0 $0
Kimberlee Adams Board Member 2.00
Director
$0 $0 $0
Justin Yahola Board Member 2.00
Director
$0 $0 $0
Julie Venables Board Member 2.00
Director
$0 $0 $0
Elaine Purvis Board Member 2.00
Director
$0 $0 $0
Robert Bidelman Board Member 2.00
Director
$0 $0 $0
Tiffany Dixon Board Member (Until 11/24) 2.00
Director
$0 $0 $0
Gloria Stice Council Chair (Until 12/24) 2.00
Director
$0 $0 $0
Sean Fuller Council Chair (Until 12/24) 2.00
Director
$0 $0 $0
Mandy Mumma Board Member (Until 08/24) 2.00
Director
$0 $0 $0
Jason Casey Campaign Chair (Until 12/24) 4.00
Director
$0 $0 $0
Gary Cavins Board Member 2.00
Director
$0 $0 $0
Stacy Reeder Board Member 2.00
Director
$0 $0 $0
Christa Simmons Board Member 2.00
Director
$0 $0 $0
Kristi Morgan Board Member 2.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,637,649 $1,677,628 $2,007,657 $-39,979
2024 No data No data No data No data
2023 $2,011,586 $1,803,632 $2,114,548 $207,954
2022 $1,796,107 $1,698,857 $1,957,553 $97,250
2021 $1,893,942 $1,746,355 $1,887,084 $147,587
2020 $2,117,419 $1,841,846 $1,975,473 $275,573
2019 $1,922,081 $1,906,889 $1,821,678 $15,192
2018 $1,778,978 $1,808,652 $1,796,107 $-29,674
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