HEARTLINE INC (EIN 730800311) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1971

Legal Domicile

Principal Officer

CAROL FEHRLE

Phone

4058409396

Tax Period

2023-07-01 to 2024-06-30

HEARTLINE INC, founded in 1971, is a community nonprofit in the Mental Health sector that reported $7.9M in total revenue in fiscal year 2023. Revenue decreased 7% compared to the prior year.

Mission

HEARTLINE CONNECTS OKLAHOMANS TO HELP, HOPE AND INFORMATION - 24 HOURS A DAY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $7,400,599

Program Service Revenue $545,394

Investment Income $78,820

Other Revenue $-83,994

TOTAL REVENUE $7,940,819

Expense Breakdown

Grants Paid $0

Salaries & Benefits $6,644,110

Fundraising Expenses $188,145

Program Expenses $7,086,449

Other Expenses $1,311,172

TOTAL EXPENSES $7,955,282

Year-over-Year Comparison

	2023	2022	Change
Revenue	$7,940,819	$8,512,660	-0.1%
Expenses	$7,955,282	$6,302,038	+0.3%
Net Income	$-14,463	$2,210,622	-1.0%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

200

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$147,207

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MARGARET PRESTON	EXECUTIVE DIRECTOR	40.00	Officer	$143,286	$3,921	$147,207
CAROL FEHRLE	BOARD PRESIDENT	3.00	Officer Director	$0	$0	$0
WALT HENDRICKSON	BOARD VICE-PRESIDENT	2.00	Officer Director	$0	$0	$0
MARY ELLEN KNEWTSON	BOARD SECRETARY	2.00	Officer Director	$0	$0	$0
FRANK MEDINA	BOARD TREASURER	2.00	Officer Director	$0	$0	$0
DANA COLES	BOARD MEMBER	1.00	Director	$0	$0	$0
MELISSA GARDNER	BOARD MEMBER (THRU 9-23)	1.00	Director	$0	$0	$0
STEPHANIE HURLEY-BRESHEARS	BOARD MEMBER	1.00	Director	$0	$0	$0
KIM JENSON	BOARD MEMBER	1.00	Director	$0	$0	$0
NANCY NAGLE MD	BOARD MEMBER	1.00	Director	$0	$0	$0
NIKKI NICE	BOARD MEMBER	1.00	Director	$0	$0	$0
TONI PARKS-PAYNE	BOARD MEMBER	1.00	Director	$0	$0	$0
MADISON SCHULTZ	BOARD MEMBER	1.00	Director	$0	$0	$0
DANIELLE WILSON	BOARD MEMBER	1.00	Director	$0	$0	$0
TODD STRADER	BOARD MEMBER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$7,940,819	$7,955,282	$5,835,609	$-14,463
2023	$8,512,660	$6,302,038	$5,848,167	$2,210,622
2022	$4,228,486	$2,935,357	$3,200,508	$1,293,129
2021	$3,211,174	$2,456,350	$1,763,724	$754,824
2020	$2,052,076	$1,970,025	$1,251,732	$82,051
2019	$1,735,331	$1,723,039	$898,994	$12,292
2018	$1,698,304	$1,521,255	$842,458	$177,049

HEARTLINE INC