GREATER HOUSTON HOSPITALTY AND TOURISM ALLIANCE (EIN 741465098) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Legal Domicile

Phone

7138390808

Tax Period

2023-01-01 to 2023-12-31

GREATER HOUSTON HOSPITALTY AND TOURISM ALLIANCE is a small nonprofit that reported $810K in total revenue in fiscal year 2023. Revenue fell 76% from the prior year — a significant decline worth monitoring. Expenses of $1.2M exceeded revenue, resulting in a 45% operating deficit.

Mission

THE MISSION OF THE HOUSTON HOSPITALITY ALLIANCE IS TO IMPROVE THE ECONOMY OF GREATER HOUSTON BY ASSISTING WITH ATTRACTING CONVETIONS, TOURISTS AND FILM PROJECTS TO THE AREA THROUGH MARKETING EFFORTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $459,748

Program Service Revenue $0

Investment Income $240,552

Other Revenue $110,194

TOTAL REVENUE $810,494

Expense Breakdown

Grants Paid $0

Salaries & Benefits $49,342

Fundraising Expenses $0

Program Expenses $243,841

Other Expenses $1,126,101

TOTAL EXPENSES $1,175,443

Year-over-Year Comparison

	2023	2022	Change
Revenue	$810,494	$3,408,275	-0.8%
Expenses	$1,175,443	$2,982,152	-0.6%
Net Income	$-364,949	$426,123	-1.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DENNIS DOHERTY	VICE CHAIR	5.00	Officer Director	$0	$0	$0
CONNIE L COCHRAN	Director	5.00	Director	$0	$0	$0
REGINALD L MARTIN JR	CHAIR	5.00	Officer Director	$0	$0	$0
LINDA TOYOTA	Director	5.00	Director	$0	$0	$0
JACKIE WALLACE	Secretary	5.00	Officer Director	$0	$0	$0
SABA ABASHAWL	Director	5.00	Director	$0	$0	$0
PETER MCSTRAVICK	Director	5.00	Director	$0	$0	$0
HASU PATEL	Director	5.00	Director	$0	$0	$0
JOHN ABODEELY	Director	5.00	Director	$0	$0	$0
OSCAR TAYLOR	Director	5.00	Director	$0	$0	$0
STEPHANIE HAYNES	Director	5.00	Director	$0	$0	$0
JAMES BATT	Director	5.00	Director	$0	$0	$0
STEVEN CHOU	Director	5.00	Director	$0	$0	$0
JAGDIP AHLUWALIA	Director	5.00	Director	$0	$0	$0
JOEL BARTSCH	Director	5.00	Director	$0	$0	$0
MEG BOOTH	Director	5.00	Director	$0	$0	$0
CHRIS CHU DE LEON	Director	5.00	Director	$0	$0	$0
KIM DAVIS	Treasurer	5.00	Officer Director	$0	$0	$0
MARILYN DESIMONE	Director	5.00	Director	$0	$0	$0
JACQUES D'ROVENCOURT	Director	5.00	Director	$0	$0	$0
RODNEY ELLIS	Director	5.00	Director	$0	$0	$0
RICK GALYEAN	Director	5.00	Director	$0	$0	$0
JENNIFER GOHAGAN	Director	5.00	Director	$0	$0	$0
PETER ELLIS	Director	5.00	Director	$0	$0	$0
ANDREW ICKEN	Director	5.00	Director	$0	$0	$0
KAREN FARBER	Director	5.00	Director	$0	$0	$0
DEANEA LEFLORE	Director	5.00	Director	$0	$0	$0
BOB HARVEY	Director	5.00	Director	$0	$0	$0
CAMILO ROJAS	Director	5.00	Director	$0	$0	$0
JOHN SCHAFER	Director	5.00	Director	$0	$0	$0
BIEN TRAN	Director	5.00	Director	$0	$0	$0
RAMON VENTURA	Director	5.00	Director	$0	$0	$0
CHARLEY MORALES	Director	5.00	Director	$0	$0	$0
SHERRONDA SCOGGINS	Director	5.00	Director	$0	$0	$0
MICHAEL HECKMAN	Director	5.00	Director	$0	$0	$0
CAMERON JAMES	Director	5.00	Director	$0	$0	$0
EMILY KNIGHT	Director	5.00	Director	$0	$0	$0
BARRY MANDEL	Director	5.00	Director	$0	$0	$0
CHRIS PAPPAS	Director	5.00	Director	$0	$0	$0
ERIC SCHMAUCH	Director	5.00	Director	$0	$0	$0
TOM SEGSTA	PAST CHAIR	5.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$810,494	$1,175,443	$6,891,824	$-364,949
2022	$3,408,365	$2,982,152	$6,823,843	$426,213
2021	$2,589,756	$2,403,977	$7,875,335	$185,779
2020	$927,901	$853,490	$7,765,884	$74,411
2019	$3,632,678	$3,363,723	$8,029,071	$268,955
2018	$3,765,204	$3,367,659	$7,556,593	$397,545

GREATER HOUSTON HOSPITALTY AND TOURISM ALLIANCE