CTAM Cable & Telecommunications Association for Marketing (EIN 741862896) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1976

Legal Domicile

Principal Officer

Vicki Lins

Phone

3014858900

Tax Period

2024-01-01 to 2024-12-31

CTAM Cable & Telecommunications Association for Marketing, founded in 1976, is a community nonprofit that reported $4.9M in total revenue in fiscal year 2024. Revenue grew 17% year-over-year, indicating healthy expansion. Expenses of $4.5M left a modest 8% surplus.

Mission

We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $4,268,739

Investment Income $505,227

Other Revenue $142,098

TOTAL REVENUE $4,916,064

Expense Breakdown

Grants Paid $0

Salaries & Benefits $2,519,758

Fundraising Expenses $0

Other Expenses $2,019,859

TOTAL EXPENSES $4,539,617

Year-over-Year Comparison

	2024	2023	Change
Revenue	$4,916,064	$4,214,570	+0.2%
Expenses	$4,539,617	$4,151,213	+0.1%
Net Income	$376,447	$63,357	+4.9%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,012,509

Total Directors

$655,761

Key Employees

$1,005,283

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Vicki Lins	President and CEO	39.00	Officer Director	$591,622	$45,841	$655,761
Jason Wicht	Chair	1.00	Officer Director	$0	$0	$0
Kelly Kane	Vice-Chair	1.00	Officer Director	$0	$0	$0
Mark Lawson	Treasurer	1.00	Officer Director	$0	$0	$0
Sharon Peters	Secretary	1.00	Officer Director	$0	$0	$0
Anju Ahuja	Director	1.00	Director	$0	$0	$0
Cameron Blanchard	Director	1.00	Director	$0	$0	$0
Roy Cho	Director	1.00	Director	$0	$0	$0
Deena Demasi	Chair	1.00	Officer Director	$0	$0	$0
Jessica Fang	Director	1.00	Director	$0	$0	$0
Todd Hoy	Director	1.00	Director	$0	$0	$0
Lori LeBas	Director	1.00	Director	$0	$0	$0
Jim Maiella	Director	1.00	Director	$0	$0	$0
David McNaughton	Director	1.00	Director	$0	$0	$0
Mike Parker	Director	1.00	Director	$0	$0	$0
Richard Shirley	Director	1.00	Director	$0	$0	$0
Melissa Tolchin	Director	1.00	Director	$0	$0	$0
Zell Murphy	SVP, Finance & Administration	38.50	Officer	$316,331	$27,442	$356,748
Ken Leonardo	SVP Marketing	40.00	Key Emp	$322,789	$43,667	$366,456
Mark Snow	SVP & GM Consumer Marketing	40.00	Key Emp	$347,882	$37,249	$385,131
Deepa Venkataraman	VP Consumer Marketing	40.00	Key Emp	$229,778	$23,918	$253,696
Dana Fragnoli-Piteo	Sr Director Business Marketing	40.00	Highest	$159,371	$28,737	$188,108
Ariane Guardarramus	Sr Director, Marketing Ops & Client Services	40.00	Highest	$153,588	$12,303	$165,891
Mary Shaw	VP Communications & Strategic Allliances	40.00	Highest	$181,053	$25,014	$206,067
Olga Slabkovska	Sr Director Finance	40.00	Highest	$133,162	$27,735	$160,897
Sloane Stegen	Sr Director, Digital Marketing	40.00	Highest	$182,819	$32,392	$215,211

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$4,916,064	$4,539,617	$6,951,534	$376,447
2023	$4,214,570	$4,151,213	$8,636,395	$63,357
2022	$4,826,461	$4,502,920	$7,933,776	$323,541
2021	$4,934,195	$4,556,042	$8,042,835	$378,153
2020	$5,672,971	$5,526,520	$7,386,075	$146,451
2019	$5,670,582	$5,644,579	$7,221,924	$26,003
2018	$5,087,950	$5,053,612	$5,751,588	$34,338

CTAM Cable & Telecommunications Association for Marketing