HERITAGE ASSOCIATION OF SAN MARCOS

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1975

Principal Officer

DEBBIE AUSTIN

Phone

5123963300

Tax Period

2023-01-01 to 2023-12-31

HERITAGE ASSOCIATION OF SAN MARCOS, founded in 1975, is a micro nonprofit in the Arts, Culture & Humanities sector that reported $61K in total revenue in fiscal year 2023. Revenue surged 24% from the prior year, signaling strong growth momentum. The organization ran a surplus of $26K, a strong 42% operating margin.

Mission

TO SUPPORT THE PRESERVATION OF HISTORIC BUILDINGS AND THE PERPETUATION OF LOCAL TRADITIONS THAT BEAUTIFY AND ENRICH THE CULTURAL AND COMMUNITY LIFE OF SAN MARCOS, TEXAS.

Program Service Accomplishments

Program 1

Expenses: $4,232 Revenue: $400

EACH FRIDAY THE COTTAGE KITCHEN IS OPEN TO THE PUBLIC FROM 11 AM UNTIL 1 PM AT THE CHARLES S COCK HOUSE MUSEUM. COMMUNITY VOLUNTEERS PREPARE AND SERVE HOME COOKED LUNCH FOR 7. PROCEEDS FROM THE...

EACH FRIDAY THE COTTAGE KITCHEN IS OPEN TO THE PUBLIC FROM 11 AM UNTIL 1 PM AT THE CHARLES S COCK HOUSE MUSEUM. COMMUNITY VOLUNTEERS PREPARE AND SERVE HOME COOKED LUNCH FOR 7. PROCEEDS FROM THE LUNCHEONS ARE COLLECTED BY THE HERITAGE ASSOCIATION AND ONE-HALF OF THESE FUNDS ARE USED FOR MAINTENANCE ON THE COCK HOUSE. REMAINING PROCEEDS FUND OTHER PROJECTS OF THE ASSOCIATION.

Program 2

Expenses: $14,401 Revenue: $29,796

THE TOUR OF HOMES IS HELD EACH YEAR ON THE FIRST WEEKEND IN MAY. LOCALS AS WELL AS VISITORS FROM ACROSS THE STATE ARE INVITED TO TOUR UNIQUE, AND OFTEN HISTORIC, HOMES IN SAN MARCOS.

Program 3

Expenses: $11,585 Revenue: $16,097

GENERAL PROGRAMS INCLUDE EDUCATIONAL EVENTS FOR THE PUBLIC, MEMBERSHIP MEETINGS WITH AN EDUCATIONAL FOCUS, AND MEMBERSHIP DRIVES. BEAUTIFICATION OF VERAMENDI PARK IS OVERSEEN EACH YEAR BY THE...

GENERAL PROGRAMS INCLUDE EDUCATIONAL EVENTS FOR THE PUBLIC, MEMBERSHIP MEETINGS WITH AN EDUCATIONAL FOCUS, AND MEMBERSHIP DRIVES. BEAUTIFICATION OF VERAMENDI PARK IS OVERSEEN EACH YEAR BY THE ASSOCIATION'S RIVERWALK PARK COMMITTEE. PROJECTS INCLUDE THE PLANTING OF TREES, REPAIRS TO THE PARK'S GAZEBO, INSTALLATION OF PARK BENCHES AND TRASH CANS, AND SALES OF PERSONALIZED BRICKS IN SEVERAL AREAS OF THE PARK. THE CHARLES S. COCK HOUSE, THE ELI T. MERRIMAN CABIN, AND THE GWEN SMITH MEMORIAL FOUNTAIN ARE AMONG THE SITES LOCATED ON THE PARK GROUNDS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $11,876

Program Service Revenue $46,293

Investment Income $796

Other Revenue $2,438

TOTAL REVENUE $61,403

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $1,708

Program Expenses $30,218

Other Expenses $35,428

TOTAL EXPENSES $35,428

Year-over-Year Comparison

	2023	2022	Change
Revenue	$61,403	$49,669	+0.2%
Expenses	$35,428	$25,769	+0.4%
Net Income	$25,975	$23,900	+0.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DEBBIE AUSTIN	PRESIDENT	1.25	Officer Director	$0	$0	$0
SHERRY BAEBLER	HERITAGE GUI	1.25	Director	$0	$0	$0
MICHELE BREIHAN	TREASURER	4.50	Officer Director	$0	$0	$0
RUSS CLARK	PRESIDENT EL	0.50	Officer Director	$0	$0	$0
KENT COX	LIFETIME DIR	0.25	Director	$0	$0	$0
CATHY DILLON	MEMBERSHIP C	0.75	Director	$0	$0	$0
RENEE GRAHAM	COMMUNICATIO	1.00	Director	$0	$0	$0
JEFF KESTER	RIVERWALK PA	0.75	Director	$0	$0	$0
WAYNE KRAEMER	STRUCTURE, F	0.25	Director	$0	$0	$0
JAN LITTLE	SECRETARY	0.75	Officer Director	$0	$0	$0
AMY MEEKS	DIRECTOR	0.25	Director	$0	$0	$0
MARIANNE MOORE	DIRECTOR	0.25	Director	$0	$0	$0
BRIAN OLSON	DIRECTOR	0.25	Director	$0	$0	$0
BRONWYN SERGI	HOME TOUR CH	1.25	Director	$0	$0	$0
ELLIE STEWART	HISTORIAN/AR	1.25	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$61,403	$35,428	$190,230	$25,975
2022	$49,669	$25,769	$164,255	$23,900
2021	$22,022	$21,323	$140,355	$699
2020	$14,595	$22,408	$139,656	$-7,813
2019	$46,358	$37,812	$149,525	$8,546
2018	$44,297	$37,557	$138,923	$6,740