PARENTING MEDIA ASSOCIATION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Principal Officer

KATHERINE SANDERSON

Phone

2035159294

Tax Period

2024-01-01 to 2024-12-31

PARENTING MEDIA ASSOCIATION is a small nonprofit that reported $143K in total revenue in fiscal year 2024. Revenue grew 13% year-over-year, indicating healthy expansion. Expenses of $160K exceeded revenue, resulting in a 12% operating deficit.

Mission

TO PROVIDE GROUP SUPPORT, NETWORKING, AND REFERENCES FOR PARENTING PUBLICATIONS NATIONWIDE.

Program Service Accomplishments

Program 1

PROVIDE ANNUAL SEMINAR AND FALL EDUCATIONAL SESSIONS IN ORDER TO PROVIDE EDUCATIONAL INFORMATION FOR THE MEMBERS AND KEEP MEMBERS APPRISED OF UPDATED PROCESSES AND MARKETING EFFORTS EMPLOYED IN THE...

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $130,956

Investment Income $11,738

Other Revenue $0

TOTAL REVENUE $142,694

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $159,709

TOTAL EXPENSES $159,709

Year-over-Year Comparison

	2024	2023	Change
Revenue	$142,694	$126,352	+0.1%
Expenses	$159,709	$168,123	-0.1%
Net Income	$-17,015	$-41,771	-0.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KATHERINE SANDERSON	SECY	N/A	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$142,694	$159,709	$202,152	$-17,015
2023	$126,352	$168,123	$219,167	$-41,771
2022	$188,208	$208,117	$260,938	$-19,909
2021	$231,325	$198,642	$280,847	$32,683
2019	$179,288	$220,592	$260,961	$-41,304