TEXAS TRAVEL ALLIANCE

EIN: 742564869

AUSTIN, TX

Total Revenue
$1,344,882
Total Expenses
$1,300,691
Total Assets
$896,358
Net Assets
$382,194
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1989
Legal Domicile
TX
Principal Officer
ERIKA BOYD
Phone
5123288842
Tax Period
2023-01-01 to 2023-12-31

TEXAS TRAVEL ALLIANCE, founded in 1989, is a community nonprofit that reported $1.3M in total revenue in fiscal year 2023. Expenses of $1.3M left a modest 3% surplus.

Mission

TO UNIFY THE PRIVATE SUPPORT AND PROMOTION OF THE TRAVEL INDUSTRY IN TEXAS AND TO EDUCATE THE PUBLIC ABOUT ITS IMPORTANCE AND NEEDS.

Program Service Accomplishments

Program 1

TEXAS TRAVEL SUMMIT AND TRADE SHOW-ANNUAL CONFERENCE ATTENDED BY TOURISM MARKETING & PROMOTION PROFESSIONALS. INCLUDES TRADE SHOW, AWARDS LUNCHEON AND EDUCATIONAL SESSIONS.

Program 2

TEXAS TRAVEL EXPO-ANNUAL PART OF TEXAS TRAVEL COUNSELORS CONFERENCE. GIVES MEMBERS OPPORTUNITY TO MEET WITH TRAVEL COUNSELORS FROM VARIOUS STATE DEPARTMENTS, AGENCIES AND OFFICES. INCLUDES BOOTH...

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TEXAS TRAVEL EXPO-ANNUAL PART OF TEXAS TRAVEL COUNSELORS CONFERENCE. GIVES MEMBERS OPPORTUNITY TO MEET WITH TRAVEL COUNSELORS FROM VARIOUS STATE DEPARTMENTS, AGENCIES AND OFFICES. INCLUDES BOOTH, AWARDS LUNCHEONS AND EDUCATION.

Program 3

TOURISM UNITY DINNER-ANNUAL DINNER AND WORKSHOP WHICH PROVIDES MEMBERS THE OPPORTUNITY TO LEARN AND CELEBRATE WHAT TOURISM DOES FOR TEXAS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $19,100
Program Service Revenue $1,321,257
Investment Income $4,525
Other Revenue $0
TOTAL REVENUE $1,344,882

Expense Breakdown

Grants Paid $0
Salaries & Benefits $588,521
Fundraising Expenses $0
Other Expenses $712,170
TOTAL EXPENSES $1,300,691

Year-over-Year Comparison

2023 2022 Change
Revenue $1,344,882 $1,255,537 +0.1%
Expenses $1,300,691 $1,047,315 +0.2%
Net Income $44,191 $208,222 -0.8%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

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Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
53
Independent Members
53
Employees
4
Volunteers
100

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
⚠ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$178,213
Total Directors
53
$178,213
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ERIKA BOYD PRESIDENT/CEO 40.00
Officer Director
$169,869 $8,344 $178,213
JORGE FRANZ CHAIR 5.00
Officer Director
$0 $0 $0
AL DEBERRY IMMED PAST CHAIR 5.00
Officer Director
$0 $0 $0
TIM MORROW CHAIR-ELECT 5.00
Officer Director
$0 $0 $0
MARGO RICHARDS TREASURER 5.00
Officer Director
$0 $0 $0
TOM NOONAN SECRETARY 5.00
Officer Director
$0 $0 $0
JOHN ACKERMAN DIRECTOR 5.00
Director
$0 $0 $0
TERRI ADAMS DIRECTOR 5.00
Director
$0 $0 $0
STEVE ATKINS DIRECTOR 5.00
Director
$0 $0 $0
ANDREA BAREFIELD DIRECTOR 5.00
Director
$0 $0 $0
EVAN BARNETT DIRECTOR 5.00
Director
$0 $0 $0
CHRISTIE BIERLEIN DIRECTOR 5.00
Director
$0 $0 $0
JOHNNY BLEVINS DIRECTOR 5.00
Director
$0 $0 $0
JIM BROTHERS DIRECTOR 5.00
Director
$0 $0 $0
JESSICA BYBEE-DZIEDZIC DIRECTOR 5.00
Director
$0 $0 $0
BRADY CLOSSON DIRECTOR 5.00
Director
$0 $0 $0
KRISTI COLLIER DIRECTOR 5.00
Director
$0 $0 $0
KATIE COOK DIRECTOR 5.00
Director
$0 $0 $0
MATT COURY DIRECTOR 5.00
Director
$0 $0 $0
JODI DAVENPORT DIRECTOR 5.00
Director
$0 $0 $0
KELLY DESCHAUN DIRECTOR 5.00
Director
$0 $0 $0
BRENT DERAAD DIRECTOR 5.00
Director
$0 $0 $0
MARILYN DESIMONE DIRECTOR 5.00
Director
$0 $0 $0
DAVID DUNHAM DIRECTOR 5.00
Director
$0 $0 $0
ELIZABETH EDDINS DIRECTOR 5.00
Director
$0 $0 $0
JOSE GARCIA DIRECTOR 5.00
Director
$0 $0 $0
NELSON GUMM DIRECTOR 5.00
Director
$0 $0 $0
CRAIG HARDIN DIRECTOR 5.00
Director
$0 $0 $0
MICHELLE HERNANDEZ DIRECTOR 5.00
Director
$0 $0 $0
BOB JAMESON DIRECTOR 5.00
Director
$0 $0 $0
CAMBRIA JONES DIRECTOR 5.00
Director
$0 $0 $0
DAVE KRUPINSKI DIRECTOR 5.00
Director
$0 $0 $0
JOE LEISING DIRECTOR 5.00
Director
$0 $0 $0
NANCI LILES DIRECTOR 5.00
Director
$0 $0 $0
TONY LYLE DIRECTOR 5.00
Director
$0 $0 $0
EMILY MARTINEZ DIRECTOR 5.00
Director
$0 $0 $0
RON MCKENZIE DIRECTOR 5.00
Director
$0 $0 $0
FRANK MOROGIELLO DIRECTOR 5.00
Director
$0 $0 $0
BRETT OETTING DIRECTOR 5.00
Director
$0 $0 $0
JOHN OSBORNE DIRECTOR 5.00
Director
$0 $0 $0
BOB PHILLIPS DIRECTOR 5.00
Director
$0 $0 $0
DAVIS PHILLIPS DIRECTOR 5.00
Director
$0 $0 $0
AILEEN RAMOS DIRECTOR 5.00
Director
$0 $0 $0
RACHEL ROTELLA DIRECTOR 5.00
Director
$0 $0 $0
JEFF SALMON DIRECTOR 5.00
Director
$0 $0 $0
JON SCHMIEDER DIRECTOR 5.00
Director
$0 $0 $0
PAUL SCHULTZ DIRECTOR 5.00
Director
$0 $0 $0
JESSICA SERNA DIRECTOR 5.00
Director
$0 $0 $0
SUSAN SKAGGS DIRECTOR 5.00
Director
$0 $0 $0
KASHION SMITH DIRECTOR 5.00
Director
$0 $0 $0
BRANDON STEINMANN DIRECTOR 5.00
Director
$0 $0 $0
DAVID STRAINGE DIRECTOR 5.00
Director
$0 $0 $0
BRAD WUEST DIRECTOR 5.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $1,344,882 $1,300,691 $896,358 $44,191
2022 $1,255,537 $1,047,315 $854,760 $208,222
2021 $982,954 $903,480 $676,722 $79,474
2020 $708,343 $866,440 $365,434 $-158,097
2019 $1,888,495 $1,597,469 $495,201 $291,026
2018 $1,462,568 $1,576,654 $908,508 $-114,086
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