HEARTLAND KIDS INC

EIN: 743062700 501(c)(3)

Custer City, OK

Total Revenue
$242,253
Total Expenses
$241,016
Total Assets
N/A
Net Assets
N/A
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2003
Legal Domicile
OK
Principal Officer
MARTHA LOVELACE
Phone
5803021291
Tax Period
2024-01-01 to 2024-12-31

HEARTLAND KIDS INC, founded in 2003, is a small nonprofit that reported $242K in total revenue in fiscal year 2024.

Mission

PERFORM THE ADMINISTRATIVE DUTIES OF A SPONSORING ORGANIZATION UNDER USDA CHILD AND ADULT CARE FOOD PROGRAM. TO FILE CLAIMS WITH THE USDA AND REIMBURSE THE FAMILY DAYCARE PROVIDER FOR THE COST OF MEALS AND SNACKS UNDER THE PROGRAM

Program Service Accomplishments

Program 1

PROVIDED MEALS FOR DAYCARES

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $273
Program Service Revenue $241,980
Investment Income $0
Other Revenue $0
TOTAL REVENUE $242,253

Expense Breakdown

Grants Paid $203,313
Salaries & Benefits $36,344
Fundraising Expenses $0
Other Expenses $1,359
TOTAL EXPENSES $241,016

Year-over-Year Comparison

2024 2023 Change
Revenue $242,253 $239,801 +0.0%
Expenses $241,016 $241,107 0.0%
Net Income $1,237 $-1,306 -1.9%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
2
Independent Members
N/A
Employees
1
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$33,761
Total Directors
2
$33,761
Key Employees
1
$33,761
Highest Compensated
1
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
MARTHA PAULINE LOVELACE PRESIDENT 40.00
Officer Director Key Emp Highest
$33,761 $0 $33,761
WILLIAM LOVELACE SECRETARY 5.00
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $242,253 $241,016 No data $1,237
2023 $239,801 $241,107 $-1,237 $-1,306
2022 $183,047 $182,980 $69 $67
2021 $195,749 $195,740 $2 $9
2020 $203,288 $203,066 $659 $222
2019 $258,123 $258,011 $437 $112
2018 $262,227 $261,994 $324 $233
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