Houston Advertising Federation Inc… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1911

Legal Domicile

Principal Officer

Dylan Moore

Phone

7132379999

Tax Period

2021-07-01 to 2022-06-30

Houston Advertising Federation Inc dba American Advertising Federation-Houston, founded in 1911, is a small nonprofit that reported $209K in total revenue in fiscal year 2021. Revenue surged 67% from the prior year, signaling strong growth momentum.

Mission

Members are provided with networking opportunities to connect with the advertising community and educational programs to support professional development. In June of 2022, AAF-Houston had 191 members.As the only professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia, the AAF is the Unifying Voice for Advertising. Its members share a commitment to make advertising a more positive force in America's economy and culture. They are not only advocates for the rights of advertisers, but they help educate government, policymakers, the news media and the general public on the value that advertising brings to the well-being of the nation. AAF also cultivates the advertising industry's present and future leaders. The AAF is headquartered in Washington, DC with a Western Region office in Los Angeles.

Program Service Accomplishments

Program 1

Expenses: $21,799 Revenue: $35,704

Monthly educational meetings and special programs of interest to advertising and communications professionals to promote and support professional development.

Program 2

Expenses: $108,509 Revenue: $149,589

Conduct Creative competition and awards programs to foster excellance in advertising.

Program 3

Expenses: $9,250

Educational scholarships and grants to benefit students in advertising and communications

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2021)

Revenue Breakdown

Contributions & Grants $22,638

Program Service Revenue $185,293

Investment Income $1,180

Other Revenue $-404

TOTAL REVENUE $208,707

Expense Breakdown

Grants Paid $9,250

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $154,523

Other Expenses $205,962

TOTAL EXPENSES $215,212

Year-over-Year Comparison

	2021	2020	Change
Revenue	$208,707	$124,732	+0.7%
Expenses	$215,212	$83,894	+1.6%
Net Income	$-6,505	$40,838	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Ray Schilens	Chairman	5.00	Officer Director	$0	$0	$0
Dylan Moore	Vice Chair	5.00	Officer Director	$0	$0	$0
Joni Verdina	Executive Committee / Treasurer	5.00	Officer Director	$0	$0	$0
Candy Pittman	Executive Committee / Secretary	5.00	Officer Director	$0	$0	$0
Vanelentina Gomez Bravo	Chairman Elect	5.00	Officer Director	$0	$0	$0
Kay Krenek	Executive Committee / Immediate Past President	5.00	Officer Director	$0	$0	$0
Michael Albrecht	President's Council Representative	5.00	Director	$0	$0	$0
Alberto Morales	Director	5.00	Director	$0	$0	$0
Alfred Martinez	Director	5.00	Director	$0	$0	$0
Alvin Wright	Director	5.00	Director	$0	$0	$0
Brian Bearden	Director	5.00	Director	$0	$0	$0
Patrick Lopez Negrete	Director	5.00	Director	$0	$0	$0
Robyn Wright-Harris	Director	5.00	Director	$0	$0	$0
John Del Tatto	Director	5.00	Director	$0	$0	$0
Kate Nilsen	Director	5.00	Director	$0	$0	$0
Kelley Robinson	Director	5.00	Director	$0	$0	$0
Sonny Villarreal	Director	5.00	Director	$0	$0	$0
Guido Falconi	Ad 2 President	5.00	Director	$0	$0	$0
Joe Fournet	Advisor-Club Achievement	5.00	Director	$0	$0	$0
Jay Hagins	Advisor-District 10/National Liaison	5.00	Director	$0	$0	$0
Larry Kelley	Advisor-Education	5.00	Director	$0	$0	$0
Tammy Guest	Advisor-Education	5.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2023	No data	No data	No data	No data
2022	$208,707	$215,212	$135,336	$-6,505
2021	$124,732	$83,894	$139,841	$40,838
2020	$154,417	$165,551	$96,432	$-11,134
2019	$236,608	$233,067	$108,397	$3,541
2018	$269,494	$264,944	$104,440	$4,550

Houston Advertising Federation Inc dba American Advertising Federation-Houston