Houston Advertising Federation Inc dba American Advertising Federation-Houston (EIN 746047375) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1911

Legal Domicile

Principal Officer

Dylan Moore

Phone

7132379999

Tax Period

2021-07-01 to 2022-06-30

Houston Advertising Federation Inc dba American Advertising Federation-Houston, founded in 1911, is a small nonprofit that reported $209K in total revenue in fiscal year 2021. Revenue surged 67% from the prior year, signaling strong growth momentum.

Mission

The mission of the American Advertising Federation-Houston is to advance the advertising profession in the greater Houston area by supporting industry recruitment and education; by communicating to the regional business and professional communities, as well as to governmental organizations, the economic and social value of advertising; by fostering improvement of its effectiveness; and by promoting ethical self-regulation.The American Advertising Federation ("AAF") headquartered in Washington, D.C., is the oldest national advertising trade association of 40,000 advertising industry professionals in a national network of 150+ local federations in 15 districts across the nation. AAF acts as the "Unifying Voice for Advertising", protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, brands and agencies, service providers, media companies, local advertising federations and 200 student Chapters with 5,000+ members.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2021)

Revenue Breakdown

Contributions & Grants $22,638

Program Service Revenue $185,293

Investment Income $1,180

Other Revenue $-404

TOTAL REVENUE $208,707

Expense Breakdown

Grants Paid $9,250

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $154,523

Other Expenses $205,962

TOTAL EXPENSES $215,212

Year-over-Year Comparison

	2021	2020	Change
Revenue	$208,707	$124,732	+0.7%
Expenses	$215,212	$83,894	+1.6%
Net Income	$-6,505	$40,838	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Ray Schilens	Chairman	5.00	Officer Director	$0	$0	$0
Dylan Moore	Vice Chair	5.00	Officer Director	$0	$0	$0
Joni Verdina	Executive Committee / Treasurer	5.00	Officer Director	$0	$0	$0
Candy Pittman	Executive Committee / Secretary	5.00	Officer Director	$0	$0	$0
Vanelentina Gomez Bravo	Chairman Elect	5.00	Officer Director	$0	$0	$0
Kay Krenek	Executive Committee / Immediate Past President	5.00	Officer Director	$0	$0	$0
Michael Albrecht	President's Council Representative	5.00	Director	$0	$0	$0
Alberto Morales	Director	5.00	Director	$0	$0	$0
Alfred Martinez	Director	5.00	Director	$0	$0	$0
Alvin Wright	Director	5.00	Director	$0	$0	$0
Brian Bearden	Director	5.00	Director	$0	$0	$0
Patrick Lopez Negrete	Director	5.00	Director	$0	$0	$0
Robyn Wright-Harris	Director	5.00	Director	$0	$0	$0
John Del Tatto	Director	5.00	Director	$0	$0	$0
Kate Nilsen	Director	5.00	Director	$0	$0	$0
Kelley Robinson	Director	5.00	Director	$0	$0	$0
Sonny Villarreal	Director	5.00	Director	$0	$0	$0
Guido Falconi	Ad 2 President	5.00	Director	$0	$0	$0
Joe Fournet	Advisor-Club Achievement	5.00	Director	$0	$0	$0
Jay Hagins	Advisor-District 10/National Liaison	5.00	Director	$0	$0	$0
Larry Kelley	Advisor-Education	5.00	Director	$0	$0	$0
Tammy Guest	Advisor-Education	5.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2023	No data	No data	No data	No data
2022	$208,707	$215,212	$135,336	$-6,505
2021	$124,732	$83,894	$139,841	$40,838
2020	$154,417	$165,551	$96,432	$-11,134
2019	$236,608	$233,067	$108,397	$3,541
2018	$269,494	$264,944	$104,440	$4,550

Houston Advertising Federation Inc dba American Advertising Federation-Houston