DALLAS ADVERTISING LEAGUE

EIN: 751245441 Community Improvement

DALLAS, TX

Total Revenue
$154,839
Total Expenses
$121,821
Total Assets
$125,839
Net Assets
$125,256
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2015
Legal Domicile
TX
Phone
2148038463
Tax Period
2023-07-01 to 2024-06-30

DALLAS ADVERTISING LEAGUE, founded in 2015, is a small nonprofit in the Community Improvement sector that reported $155K in total revenue in fiscal year 2023. Revenue surged 143% from the prior year, signaling strong growth momentum. The organization ran a surplus of $33K, a strong 21% operating margin.

Mission

Our mission is to: Provide thought leadership by discussing the latest trends in technology creativity and marketing. Protect and promote advertising within all levels of government. Honor advertising excellence. Support and grow future industry leaders via our educational foundation. Promote diversity in advertising

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $28,989
Program Service Revenue $0
Investment Income $0
Other Revenue $125,850
TOTAL REVENUE $154,839

Expense Breakdown

Grants Paid $3,100
Salaries & Benefits $0
Fundraising Expenses $0
Program Expenses $0
Other Expenses $118,721
TOTAL EXPENSES $121,821

Year-over-Year Comparison

2023 2022 Change
Revenue $154,839 $63,679 +1.4%
Expenses $121,821 $95,599 +0.3%
Net Income $33,018 $-31,920 -2.0%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
27
Independent Members
27
Employees
N/A
Volunteers
N/A

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$0
Total Directors
22
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Deja Sanders President 5.00
Officer Director
$0 $0 $0
Jimmy Asa Immediate Past President 5.00
Director
$0 $0 $0
Luke Bryant AD 2 President 5.00
Officer Director
$0 $0 $0
Marc Lin 2nd VP 5.00
Officer Director
$0 $0 $0
Andres de la Casa Huertas Board Member 5.00
Director
$0 $0 $0
Cesar Jasso Board Member 5.00
Director
$0 $0 $0
April Steinbach Board Member 5.00
Director
$0 $0 $0
Angelica Ocampo Board Member 5.00
Director
$0 $0 $0
Al Reid Board Member 5.00
Director
$0 $0 $0
Brandi Rand Board Member 5.00
Director
$0 $0 $0
Elisa Silva Board Member 5.00
Director
$0 $0 $0
Grace Garcia Board Member 5.00
Director
$0 $0 $0
Elisabeth Zuerker Board Member 5.00
Director
$0 $0 $0
Joel Dons Board Member 5.00
Director
$0 $0 $0
Kira Stearns Board Member 5.00
Director
$0 $0 $0
Stephanie Mason Board Member 5.00
Director
$0 $0 $0
Amber Tinker Board Member 5.00
Director
$0 $0 $0
Tyler Fonville Board Member 5.00
Director
$0 $0 $0
Laurel McEuen Board Member 5.00
Director
$0 $0 $0
James Marin Board Member 5.00
Director
$0 $0 $0
Kevin Couch Board Member 5.00
Director
$0 $0 $0
Julie Holloway Board Member 5.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $154,839 $121,821 $125,839 $33,018
2023 $63,679 $95,599 $120,174 $-31,920
2022 $132,817 $118,673 $157,128 $14,144
2020 $293,550 $242,213 $136,546 $51,337
2019 $306,139 $340,326 $85,209 $-34,187
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