The Urban Alternative

EIN: 751835253 501(c)(3) Religion

Desoto, TX

Total Revenue
$21,992,169
Total Expenses
$17,614,837
Total Assets
$41,377,429
Net Assets
$38,699,410
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Financial Trends

Organization Details

Formation Year
1982
Legal Domicile
TX
Phone
2149433868
Tax Period
2023-01-01 to 2023-12-31

The Urban Alternative, founded in 1982, is a mid-sized nonprofit in the Religion sector that reported $22.0M in total revenue in fiscal year 2023. Revenue decreased 14% compared to the prior year. The organization ran a surplus of $4.4M, a strong 20% operating margin.

Mission

The Urban Alternative is a Christian Ministry that seeks to equip, empower, and unite Christians to impact individuals, families, churches, and communities for the rebuilding of lives from the inside out.

Program Service Accomplishments

Program 1
Expenses: $8,932,829 Revenue: $642,603

National Media Outreach - The expositional presentation of God's Word is the first and highest priority of our ministry. We are dedicated to restoring hope and transforming lives in individuals...

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National Media Outreach - The expositional presentation of God's Word is the first and highest priority of our ministry. We are dedicated to restoring hope and transforming lives in individuals, families, churches and communities through the proclamation and application of the Word of God. Radio - The Urban Alternative is able to reach over 2 million people each week in the United States as we air on over 1,500+ radio outlets, as well as impact lives in 130+ countries. Television - The Urban Alternative's national network of TV stations provides the potential to reach more than 2 million households each week. In addition, this network allows us to reach around the globe. Internet - Each month, The Urban Alternative's website receives 150,000+ unique visitors, many of whom download spiritual and biblical resources. Over the past five years, there have been more than 53,000,000 sermon downloads and 12,000,000 digital views of sermons online. Additionally, there have been more than 16,000,000 launches of the Tony Evans app. Speaking Engagements & Conferences - The Urban Alternative partners with our radio networks and stations around the country to set up strategic events to further the teaching of God's Word through radio rallies, listener events, and pastor appreciation events. Through this proclamation of God's Word, we are seeing the equipping and transformational work of the Holy Spirit in countless lives. As those lives are transformed, families, churches, communities and ultimately our nation will be transformed.

Program 2
Expenses: $3,665,566 Revenue: $760,967

Local Communities Reach: The Urban Alternative impacts local communities through the strategic training and equipping of pastors, pastors' wives and lay leaders in churches and non-profit...

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Local Communities Reach: The Urban Alternative impacts local communities through the strategic training and equipping of pastors, pastors' wives and lay leaders in churches and non-profit organizations. We do this through Kingdom Agenda Pastors, Pastors' Wives Ministry, the National Church Adopt-a-School Initiative, and the Tony Evans Training Center. The Kingdom Agenda Pastors (KAP) provides a viable network for like-minded pastors who embrace the Kingdom Agenda philosophy. Pastors have the opportunity to go deeper with Dr. Tony Evans as they are given greater biblical knowledge, practical applications, and resources to impact individuals, families, churches, and communities. Pastors' Wives Ministry (PWM) provides counsel, encouragement, and spiritual resources for pastors' wives as they serve with their husbands in the ministry. A primary focus of the ministry is the KAP Summit that offers senior pastors' wives a safe place to reflect, renew, and relax along with training in personal development, spiritual growth, and care for their emotional and physical well-being. National Church Adopt-A-School Initiative (NCAASI) prepares churches across the country to impact communities by using public schools as the primary vehicle for affecting positive social change in urban youth and families. Leaders of churches, school districts, faith-based organizations, and other nonprofit organizations are equipped with the knowledge and tools to forge partnerships and build strong social service delivery systems. NCAASI training conferences have been conducted for thousands of pastors and church leaders. In addition, we have created online training that provides greater access to facilitate the growth and expansion of this ministry. The Tony Evans Training Center (TETC), launched in August 2017, provides educational programming. It is based on the ministry philosophy of Dr. Tony Evans as expressed through the Kingdom Agenda's five core subjects: Theology, Individual, Family, Church, and Society. Completing these courses will both equip and prepare students to serve through the church or non-profit setting in a spirit of excellence and accuracy. The Director of Course Development is leading the development of 10 to 12 new courses per year. The number of new students has grown to over 600. Through these ministries, more than 10,000 church leaders and more than 18,000 community impact leaders have been trained in the last five years.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $20,512,406
Program Service Revenue $642,603
Investment Income $36,681
Other Revenue $800,479
TOTAL REVENUE $21,992,169

Expense Breakdown

Grants Paid $52,000
Salaries & Benefits $3,153,665
Fundraising Expenses $2,855,480
Program Expenses $12,598,395
Other Expenses $14,024,077
TOTAL EXPENSES $17,614,837

Year-over-Year Comparison

2023 2022 Change
Revenue $21,992,169 $25,506,733 -0.1%
Expenses $17,614,837 $16,222,601 +0.1%
Net Income $4,377,332 $9,284,132 -0.5%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
6
Independent Members
4
Employees
46
Volunteers
5

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
4
$584,742
Total Directors
6
$448,767
Key Employees
0
$0
Highest Compensated
3
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
N/A President 30.0
Officer Director
$313,841 $37,525 $351,366
N/A Secretary 2.0
Officer Director
$0 $0 $0
N/A Vice President 32.0
Officer Director
$86,712 $10,689 $97,401
N/A Director 2.0
Director
$0 $0 $0
N/A Director 2.0
Director
$0 $0 $0
N/A Director 2.0
Director
$0 $0 $0
N/A Chief Financial Officer 40.0
Officer
$125,265 $10,710 $135,975
N/A Director of TETC 40.0
Highest
$100,021 $14,553 $114,574
N/A Director of Marketing 40.0
Highest
$123,537 $10,768 $134,305
N/A Director of Ministry Services 40.0
Highest
$125,623 $12,628 $138,251
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $21,992,169 $17,614,837 $41,377,429 $4,377,332
2022 $25,506,733 $16,222,601 $35,203,573 $9,284,132
2021 $23,526,113 $17,572,418 $25,928,705 $5,953,695
2020 $19,902,358 $14,862,966 $18,773,325 $5,039,392
2019 $16,589,247 $14,467,354 $13,462,365 $2,121,893
2018 $14,349,411 $12,387,981 $11,140,524 $1,961,430
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