DALLAS CONVENTION & VISITORS BUREAU (EIN 752456622) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1992

Legal Domicile

Principal Officer

CRAIG DAVIS

Phone

2145711000

Tax Period

2023-10-01 to 2024-09-30

DALLAS CONVENTION & VISITORS BUREAU, founded in 1992, is a mid-sized nonprofit that reported $32.1M in total revenue in fiscal year 2023.

Mission

OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $12,247,817

Program Service Revenue $19,267,629

Investment Income $102,065

Other Revenue $450,987

TOTAL REVENUE $32,068,498

Expense Breakdown

Grants Paid $1,500,000

Salaries & Benefits $12,284,176

Fundraising Expenses $0

Other Expenses $18,863,727

TOTAL EXPENSES $32,647,903

Year-over-Year Comparison

	2023	2022	Change
Revenue	$32,068,498	$31,461,306	+0.0%
Expenses	$32,647,903	$30,424,745	+0.1%
Net Income	$-579,405	$1,036,561	-1.6%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

116

Volunteers

300

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,137,701

Total Directors

Key Employees

$1,687,679

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
TERESA COLEMAN WASH	DIRECTOR	0.00	Director	$0	$0	$0
CHRIS HEINBAUGH	DIRECTOR	0.00	Director	$0	$0	$0
MARIA MENDEZ	DIRECTOR	0.00	Director	$0	$0	$0
TRACI MAYER	DIRECTOR	0.00	Director	$0	$0	$0
STEVE GOLDBERG	DIRECTOR	0.00	Director	$0	$0	$0
ANDREA GATES	DIRECTOR	0.00	Director	$0	$0	$0
MOHAMMED FARSHORI	DIRECTOR	0.00	Director	$0	$0	$0
MARNESE BARKSDALE ELDER	DIRECTOR	0.00	Director	$0	$0	$0
JEAN DEAN	DIRECTOR	0.00	Director	$0	$0	$0
CHRIS PILAVAKIS	DIRECTOR	0.00	Director	$0	$0	$0
SAMANTHA CROSBY	DIRECTOR	0.00	Director	$0	$0	$0
GREG WHITE	DIRECTOR	0.00	Director	$0	$0	$0
AMY THARP	DIRECTOR	0.00	Director	$0	$0	$0
MITZI TALLY	DIRECTOR	0.00	Director	$0	$0	$0
BRUCE ROY	DIRECTOR	0.00	Director	$0	$0	$0
VIRGILE RIVET	DIRECTOR	0.00	Director	$0	$0	$0
MAYUR PATEL	DIRECTOR	0.00	Director	$0	$0	$0
JESSE OLIVER	DIRECTOR	0.00	Director	$0	$0	$0
STEVE KEMBLE	DIRECTOR	0.00	Director	$0	$0	$0
TONY VEDDA	DIRECTOR	0.00	Director	$0	$0	$0
KIYUNDRA JONES	DIRECTOR	0.00	Director	$0	$0	$0
GAY WILLIS	DIRECTOR	0.00	Director	$0	$0	$0
APRIL ALLEN	DIRECTOR	0.00	Director	$0	$0	$0
ADAM BAZALDUA	DIRECTOR	0.00	Director	$0	$0	$0
DUANE DANKESREITER	DIRECTOR	0.00	Director	$0	$0	$0
RICARDO ORTIZ	DIRECTOR	0.00	Director	$0	$0	$0
JOHN ACKERMAN	DIRECTOR (EX-OFFICIO)	0.00	Director	$0	$0	$0
PATRICK CARRENO	DIRECTOR (EX-OFFICIO)	0.00	Director	$0	$0	$0
ROSA FLEMING	DIRECTOR (EX-OFFICIO)	0.00	Director	$0	$0	$0
MARIA SMITH	DIRECTOR (EX-OFFICIO)	0.00	Director	$0	$0	$0
CARRIE F PARSONS	BOARD CHAIR (OCT-DEC 2023)	0.00	Officer Director	$0	$0	$0
MARY PAT HIGGINS	BOARD CHAIR (DEC 2023 - PRESENT)	0.00	Officer Director	$0	$0	$0
JAMES SMITH	BOARD CHAIR-ELECT (DEC 2023 - PRESENT)	0.00	Officer Director	$0	$0	$0
CRAIG DAVIS	PRESIDENT AND CEO	55.00	Officer	$648,880	$36,840	$685,720
DARIELA ESQUIVEL	BOARD SECRETARY	40.00	Officer	$105,777	$14,497	$120,274
JACQUELINE RUTLEDGE	CFO	50.00	Officer	$306,154	$25,553	$331,707
DONALD BRAD KENT	SENIOR VP & CHIEF SALES OFFICER	50.00	Key Emp	$475,134	$34,897	$510,031
MONICA PAUL	EXECUTIVE DIRECTOR	55.00	Key Emp	$407,972	$24,950	$432,922
MARK THOMPSON	SENIOR VP, TOURISM & OPERATIONS	50.00	Key Emp	$342,959	$24,045	$367,004
JENNIFER WALKER	CMO	50.00	Key Emp	$351,155	$26,567	$377,722
CHERYL RICHARDS	SVP, CHIEF DIVERSITY, EQUITY AND INCLUSION OFFICER	45.00	Highest	$253,884	$30,175	$284,059
HERMINIA MUNOZ	VP OF SALES	40.00	Highest	$216,436	$22,971	$239,407
MICHAEL RUDOWSKI	VP OF RESEARCH & INSIGHTS	40.00	Highest	$205,446	$31,794	$237,240
HEATHER WALKER	VP OF CLIENT SERVICES	40.00	Highest	$200,685	$17,676	$218,361
GINGER CADE	SENIOR DIRECTOR OF SALES	40.00	Highest	$189,461	$24,396	$213,857

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$32,068,498	$32,647,903	$27,696,646	$-579,405
2023	$31,461,306	$30,424,745	$24,525,599	$1,036,561
2022	$48,770,031	$45,172,984	$22,270,646	$3,597,047
2021	$23,486,746	$23,303,509	$16,156,055	$183,237
2020	$28,732,606	$53,901,870	$9,372,783	$-25,169,264
2019	$43,207,988	$41,971,500	$37,744,463	$1,236,488
2018	$44,488,588	$41,167,382	$35,709,298	$3,321,206

DALLAS CONVENTION & VISITORS BUREAU