AUSTIN CONVENTION AND VISITORS BUREAU

CONVENTION SERVICES TEAM PROVIDED MEETING SERVICES ON 3,263 ACCOUNTS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 105 SITE VISITS AND PLANNING MEETINGS. LOCAL BUSINESSES RECEIVED 1,100 SUPPLIER REFERRALS AND LEADS. THE TEAM ALSO MET WITH 179 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. THE AUSTIN FILM COMMISSION FACILITATED 161 PRODUCTION PACKAGES, 62 PRODUCTION STARTS AND 745 PRODUCTION DAYS FISCAL YEAR 2023-24. CONVENTION SALES GENERATED 635,204 HOTEL ROOM NIGHTS. CONVENTION CENTER BOOKINGS REPRESENTED 92,684 OF THOSE ROOM NIGHTS. 4,158 LEADS WERE GENERATED REPRESENTING OVER 4.2 MILLION ROOM NIGHTS.SIGNIFICANT BOOKINGS INCLUDE: NATIONAL FEDERATION OF THE BLIND -- JUNE/JULY 2026 AND 2027 9.783 HOTEL ROOM NIGHTS FOR EACH YEAR 3,500 ATTENDEESRDC WORLD- REAL DREAMS CHANGE THE WORLD -- JULY 2024 7,445 HOTEL ROOM NIGHTS 20,000 ATTENDEESSTRYKER -- JANUARY 2026 4,845 HOTEL ROOM NIGHTS 1,300 ATTENDEESTEXAS ASSOCIATION OF SCHOOL -- BUSINESS OFFICIALS FEBRUARY 2031 5,700 HOTEL ROOM NIGHTS 3,000 ATTENDEESAMERICAN TRUCKING ASSOCIATION -- OCTOBER 2030 5,900 HOTEL ROOM NIGHTS 3,000 ATTENDEESSAILPOINT TECHNOLOGIES -- SEPTEMBER/OCTOBER 2025 4,528 HOTEL ROOM NIGHTS 1,950 ATTENDEESBUILDING PERFORMANCE ASSOCIATION -- APRIL 2027 5,045 HOTEL ROOM NIGHTS 3,000 ATTENDEESMARKETING/COMMUNICATIONS -- FY23/24 PAID ADVERTISING EFFORTS SCALED FOR THE FIRST TIME SINCE 2019 WITH ADVERTISING BUDGETS RETURNING TO PRE-PANDEMIC LEVELS. THE INTEGRATED MEDIA CAMPAIGN SPANNING CUSTOM CONTENT, EXPERIENTIAL, PAID SOCIAL AND DIGITAL BUYS IN KEY FLY AND DRIVE MARKETS DELIVERED 463.8 MILLION IMPRESSIONS, 2.4 MILLION CLICKS AND INSPIRED 255,168 HOTEL SEARCHES AND 16,530 FLIGHT SEARCHES. NOTABLY, THE CAMPAIGN HAD 143,065 CONFIRMED HOTEL NIGHT BOOKINGS TIED TO CAMPAIGN EXPOSURE. KEY EXPERIENTIAL PROGRAMS INCLUDED ACTIVATIONS AND PARTNERSHIPS AT SXSW SYDNEY AND CAMBRIDGE CLUB FESTIVAL IN THE UK WITH BRAND USA, PITCHFORK MUSIC FESTIVAL IN CHICAGO, AND PARTNERSHIPS WITH TRAVEL TEXAS IN THE UK AT THE LONG ROAD FESTIVAL AND MEATOPIA. VISIT AUSTIN ALSO PRODUCED ITS FIRST EDITORIAL PHOTOSHOOT TO UPDATE LEISURE AND MEETINGS PHOTOGRAPHY, FEATURING 9 LOCAL BUSINESSES AND LOCATIONS IN AUSTIN. TOURISM -- LEISURE TRAVEL REPRESENTS AN AREA OF STRATEGIC GROWTH FOR OUR HOSPITALITY PARTNERS TO INCREASE VISITATION TO AUSTIN. IN FY23/24, THE TOURISM DEPARTMENT FOCUSED ON HIGH-VALUE IN-PERSON MEETINGS AND MARKETING AND PROMOTION TO TRAVEL TRADE TO INCREASE PRODUCT PACKAGING, WITH 1,200 DESTINATION TRAININGS COMPLETED WITH TOUR PROVIDERS AND PARTNERSHIPS WITH INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, HABLO AND THE TEXAS TOURISM OFFICE. SIGNIFICANT TRAVEL TRADE AND SALES MISSIONS INCLUDED IPW LOS ANGELES, BRAND USA SOUTH KOREA AND JAPAN SALES MISSIONS, AND CANADA CONNECT. WE HAVE EXPANDED CONTRACTING WITH INTERNATIONAL-BASED REPRESENTATION TO ASSIST WITH ONGOING MARKETING AND FLIGHT SERVICE ACTIVITIES IN THE UK, EUROPE, MEXICO, CANADA, ASIA AND LATIN/CENTRAL AMERICA. THE TOURISM STAFF ALSO WORKED WITH THE AUSTIN AIRPORT TO SECURE AND GROW AIR SERVICE WITH NEW NONSTOPS TO MONTREAL IN MAY 2024 AND REINSTATED AIR SERVICE TO MONTEREY IN MARCH 2024. AUSTIN ALSO CELEBRATED 10 YEARS OF NONSTOP AIR SERVICE BETWEEN AUS AND LHR ON BRITISH AIRWAYS, AND WORKED CLOSELY WITH THE AIRPORT TEAM TO SECURE THE ANNOUNCEMENT OF A DOUBLE DAILY LAUNCH IN MARCH 2025.

MUSIC MARKETING OFFICE CONFIRMED 171 PERFORMANCE BOOKINGS FOR AUSTIN MUSICIANS AND HAD A TOTAL OF 770 MUSIC INQUIRIES. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDED SUPPORTING LOCAL MUSICIANS WITH PERFORMANCE OPPORTUNITIES AS WELL AS 3 MUSIC LICENSING OPPORTUNITIES FOR AUSTIN SONGWRITERS. THE MUSIC OFFICE ALSO BROUGHT BACK THE "LOCAL AND LIVE" MUSIC SERIES TO OUR VISIT AUSTIN VISITOR CENTER FEATURING 9 PERFORMERS DURING SXSW MUSIC WEEK. THE 2024 EXPERIENTIAL CAMPAIGN RESULTED IN 43.9M BRAND IMPRESSIONS, INCLUDING OVER 51K UNIQUE ONSITE IMPRESSIONS, 26 MUSICIAN PERFORMANCE AND 8 LOCAL AUSTIN BUSINESSES SHOWCASED IN UK, CHICAGO, SAN DIEGO AND SYDNEY, AUSTRALIA.