WHOLE HEART MINISTRIES INC

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

2004

Legal Domicile

Principal Officer

CLAY CLARKSON

Phone

7194884466

Tax Period

2023-01-01 to 2023-12-31

WHOLE HEART MINISTRIES INC, founded in 2004, is a small nonprofit in the Religion sector that reported $308K in total revenue in fiscal year 2023. Revenue decreased 20% compared to the prior year. Net assets of $636K represent 25 months of operating reserves.

Mission

THE MISSION OF WHOLE HEART MINISTRIES IS TO ENCOURAGE AND EQUIP CHRISTIAN PARENTS TO RAISE WHOLEHEARTED CHILDREN WHO WILL SERVE CHRIST AND HIS KINGDOM

Program Service Accomplishments

Program 1

Expenses: $174,702 Revenue: $198,489

Whole Heart Ministries provides Christian and religious teaching and training to biblically encourage, equip, and enable followers through online, virtual, and personal ministries. WholeHeart.org...

Whole Heart Ministries provides Christian and religious teaching and training to biblically encourage, equip, and enable followers through online, virtual, and personal ministries. WholeHeart.org, our ministry website, provides information and helpful content about the six ministry initiatives of Whole Heart Ministries: Sally Clarkson Ministry, Mom Heart Ministry, Storyformed Project, Family Faith Project, Lifegiving Family Project, and WholeHearted Learning. Visitors to the site can also join the Whole Heart email list (currently 42,000 subscribers) and become a ministry financial partner through our online giving platform. On SallyClarkson.com, visitors can sign up to receive her weekly blog and her weekly At Home with Sally podcast (28 million downloads since September 2015). On LifewithSally.com, Sally's subscription membership website for Christian women and mothers (currently 1,500 members), members receive biblical instruction and spiritual encouragement and inspiration for personal faith, motherhood, and home life from new monthly content and from curated Legacy content from her 25 years of conferences and speaking. On social media, Sally has 85,000 followers on her professional Facebook account, and 130,000 followers on Instagram.

Program 2

Expenses: $38,570 Revenue: $48,850

Christian religous teaching and training through publishing and sales of books and resources. We encourage, equip, and enable followers through published books and resources: 1 original books written by Sally, Clay, or their children 2 books in the public domain 1860-1920 that express or complement our exempt purpose as a ministry and 3 small group and leadership resources for program ministries to parents and mothers. In 2021 we did not publish any new books, but have 10 in process for 2022.

Program 3

Expenses: $882

We encourage, equip, and enable followers through events. During 2020 this program has evolved into Whole Heart International for the home and parenting ministry we are doing in Oxford, UK, with St Andrews Church, Sally is an intern on the staff there, offering Bible studies for young mums and mums of teens, and training other mums how to start and lead Mum Heart Groups.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $59,608

Program Service Revenue $198,490

Investment Income $28

Other Revenue $50,245

TOTAL REVENUE $308,371

Expense Breakdown

Grants Paid $0

Salaries & Benefits $184,652

Fundraising Expenses $36,961

Program Expenses $214,154

Other Expenses $129,681

TOTAL EXPENSES $314,333

Year-over-Year Comparison

	2023	2022	Change
Revenue	$308,371	$383,505	-0.2%
Expenses	$314,333	$300,423	+0.0%
Net Income	$-5,962	$83,082	-1.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$174,397

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CLAY CLARKSON	Executive Dir.	40.00	Officer	$48,000	$51,198	$99,198
SALLY CLARKSON	Director	40.00	Officer	$72,000	$3,199	$75,199

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$308,371	$314,333	$645,855	$-5,962
2022	$383,505	$300,423	$662,626	$83,082
2021	$412,112	$271,488	$563,629	$140,624
2020	$435,803	$204,732	$421,786	$231,071
2019	$326,220	$306,716	$192,177	$19,504
2018	$364,492	$238,575	$174,657	$125,917