CORNING, NY
4 risk indicators measuring financial stability and operational resilience
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Sign In — Free (10 views/day)FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC, founded in 2000, is a small nonprofit in the Community Improvement sector that reported $680K in total revenue in fiscal year 2025. Revenue decreased 14% compared to the prior year.
THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES.
IN 2025, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. IN 2025, FINGER LAKES WINE COUNTRY LAUNCHED A...
IN 2025, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. IN 2025, FINGER LAKES WINE COUNTRY LAUNCHED A NEWLY REDESIGNED WEBSITE, PROVIDING A FRESH, USER-FOCUSED PLATFORM TO INSPIRE TRAVEL ACROSS THE FIVE-COUNTY REGION OF CHEMUNG, SCHUYLER, STEUBEN, TIOGA, AND YATES. THE SITE FEATURES ENHANCED TRIP-PLANNING CONTENT, INCLUDING CURATED ITINERARIES, PARTNER LISTINGS, AND A COMPREHENSIVE, REGION-WIDE EVENTS CALENDAR THAT HIGHLIGHTS EXPERIENCES ACROSS ALL FIVE COUNTIES. WEBSITE ENGAGEMENT REMAINS A KEY PERFORMANCE INDICATOR FOR THE FLWC BRAND, WITH INCREASED PAGES PER VISIT AND STRONG USER INTERACTION SIGNALING HIGH INTENT AMONG POTENTIAL VISITORS AND REINFORCING THE SITE'S ROLE AS A PRIMARY DRIVER OF TRAVEL PLANNING AND REGIONAL AWARENESS.
THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2025. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE GREW TO OVER 80.8K FOLLOWERS, WITH STRONG INCREASES IN REACH, ENGAGEMENT, AND SHARES...
THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2025. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE GREW TO OVER 80.8K FOLLOWERS, WITH STRONG INCREASES IN REACH, ENGAGEMENT, AND SHARES YEAR OVER YEAR. INSTAGRAM CONTINUED TO BE A LEADING PLATFORM, GROWING TO APPROXIMATELY 22.2K FOLLOWERS WITH AN INCREASE OF 2,000 NEW FOLLOWERS IN 2025. FINGER LAKES WINE COUNTRY ALSO EXPANDED ITS PRESENCE ON TIKTOK, REACHING APPROXIMATELY 2,900 FOLLOWERS AND GENERATING OVER 300K VIEWS IN 2025, REINFORCING ITS ROLE AS A KEY DISCOVERY PLATFORM FOR NEW AUDIENCES.
THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2025. THE CAMPAIGN RAN FROM APRIL THROUGH AUGUST IN THE TARGET MARKETS OF PHILADELPHIA...
THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2025. THE CAMPAIGN RAN FROM APRIL THROUGH AUGUST IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED OVER 30.3 MILLION IMPRESSIONS. WEBSITE TRAFFIC IN 2025 TOTALED 277,020 SESSIONS, REFLECTING A STRATEGIC SHIFT TOWARD HIGHER-QUALITY, INTENT-DRIVEN VISITATION DESPITE LOWER OVERALL VOLUME. THE ORGANIZATION'S EMAIL MARKETING PROGRAM CONTINUED TO PERFORM STRONGLY, WITH AN AVERAGE OPEN RATE OF 34.4% AND A 3.0% CLICK-THROUGH RATE, AND TOTAL CLICKS INCREASED BY 31% YEAR OVER YEAR, INDICATING INCREASED ENGAGEMENT AND TRAVEL PLANNING INTEREST AMONG SUBSCRIBERS.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2025 | 2024 | Change | |
|---|---|---|---|
| Revenue | $679,788 | $787,351 | -0.1% |
| Expenses | $731,377 | $776,016 | -0.1% |
| Net Income | $-51,589 | $11,335 | -5.6% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| LAURY ELLEN WARD | PRESIDENT | 40.00 |
Officer
Director
|
$109,818 | $25,994 | $135,812 |
| JESSICA BACHER | SECRETARY | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| DAWN BURLEW | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ELIZABETH DUANE | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| LISA GILL | TREASURER | 4.00 |
Officer
Director
|
$0 | $0 | $0 |
| NIGAR HALE | VICE CHAIR | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| JORDAN HARRIS | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| SUSAN HAYES | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JENNIFER HERRICK-MCGONIGAL | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| JAMES JOHNSON | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MEGHAN NULTY | EX-OFFICIO/NON-VOTING | 1.00 |
Director
|
$0 | $0 | $0 |
| MICHAEL LIPARI | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| REBECCA MAFFEI | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| KEVIN PETERSON | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| RICK PIROZZOLO | CHAIR | 5.00 |
Officer
Director
|
$0 | $0 | $0 |
| SHAWN ROSNO | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| MILLICENT RUFFIN | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ELAINE SMITH | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| TOM TRANTER | IMMEDIATE PAST CHAIR | 3.00 |
Director
|
$0 | $0 | $0 |
| BRITTANY WOODBURN | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| BRIELLE WOODS | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2025 | $679,788 | $731,377 | $254,072 | $-51,589 |
| 2024 | $787,351 | $776,016 | $375,517 | $11,335 |
| 2023 | $824,494 | $826,228 | $257,701 | $-1,734 |
| 2022 | $829,607 | $857,540 | $397,354 | $-27,933 |
| 2021 | $799,021 | $750,387 | $311,242 | $48,634 |
| 2020 | $787,073 | $737,427 | $319,966 | $49,646 |
| 2019 | $1,000,798 | $976,791 | $253,238 | $24,007 |
| 2018 | $1,237,367 | $1,245,869 | $164,021 | $-8,502 |
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