FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC (EIN 753090966) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2000

Legal Domicile

Principal Officer

LAURY ELLEN WARD

Phone

6079360703

Tax Period

2024-01-01 to 2024-12-31

FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC, founded in 2000, is a small nonprofit in the Community Improvement sector that reported $787K in total revenue in fiscal year 2024.

Mission

THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $773,166

Program Service Revenue $12,636

Investment Income $71

Other Revenue $1,478

TOTAL REVENUE $787,351

Expense Breakdown

Grants Paid $0

Salaries & Benefits $245,178

Fundraising Expenses $0

Other Expenses $530,838

TOTAL EXPENSES $776,016

Year-over-Year Comparison

	2024	2023	Change
Revenue	$787,351	$824,494	0.0%
Expenses	$776,016	$826,228	-0.1%
Net Income	$11,335	$-1,734	-7.5%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$128,666

Total Directors

$128,666

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
LAURY ELLEN WARD	PRESIDENT	40.00	Officer Director	$106,645	$22,021	$128,666
JESSICA BACHER	SECRETARY	1.00	Officer Director	$0	$0	$0
DAWN BURLEW	DIRECTOR	1.00	Director	$0	$0	$0
ELIZABETH DUANE	DIRECTOR	1.00	Director	$0	$0	$0
LISA GILL	TREASURER	4.00	Officer Director	$0	$0	$0
NIGAR HALE	VICE CHAIR	1.00	Officer Director	$0	$0	$0
JORDAN HARRIS	DIRECTOR	1.00	Director	$0	$0	$0
SUSAN HAYES	DIRECTOR	1.00	Director	$0	$0	$0
JENNIFER HERRICK-MCGONIGAL	DIRECTOR	1.00	Director	$0	$0	$0
JAMES JOHNSON	DIRECTOR	1.00	Director	$0	$0	$0
MEGHAN NULTY	EX-OFFICIO/NON-VOTING	1.00	Director	$0	$0	$0
MICHAEL LIPARI	DIRECTOR	1.00	Director	$0	$0	$0
REBECCA MAFFEI	DIRECTOR	1.00	Director	$0	$0	$0
KEVIN PETERSON	DIRECTOR	1.00	Director	$0	$0	$0
RICK PIROZZOLO	CHAIR	5.00	Officer Director	$0	$0	$0
SHAWN ROSNO	DIRECTOR	1.00	Director	$0	$0	$0
MILLICENT RUFFIN	DIRECTOR	1.00	Director	$0	$0	$0
ELAINE SMITH	DIRECTOR	1.00	Director	$0	$0	$0
TOM TRANTER	IMMEDIATE PAST CHAIR	3.00	Director	$0	$0	$0
BRITTANY WOODBURN	DIRECTOR	1.00	Director	$0	$0	$0
BRIELLE WOODS	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$787,351	$776,016	$375,517	$11,335
2023	$824,494	$826,228	$257,701	$-1,734
2022	$829,607	$857,540	$397,354	$-27,933
2021	$799,021	$750,387	$311,242	$48,634
2020	$787,073	$737,427	$319,966	$49,646
2019	$1,000,798	$976,791	$253,238	$24,007
2018	$1,237,367	$1,245,869	$164,021	$-8,502

FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC