SANTA BARBARA, CA
4 risk indicators measuring financial stability and operational resilience
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Sign In — Free (10 views/day)VISIT SANTA BARBARA, founded in 1954, is a mid-sized nonprofit that reported $11.2M in total revenue in fiscal year 2023.
WE STIMULATE NEW OVERNIGHT TRAVEL TO SANTA BARBARA SOUTH COAST THROUGH ADVERTISING, CONTENT MARKETING, TRAVEL MEDIA RELATIONSHIPS, MEETINGS PROMOTIONS, AND TRAVEL TRADE DEVELOPMENT.
OUR MARKETING CAMPAIGNS ARE COMPRISED OF TWO PRIMARY DIVISIONS: LEISURE TRAVEL ADVERTISING, AND CONTENT MARKETING. THE FIRST IS TARGETED TO LIKELY TRAVELERS IN KEY CALIFORNIA AND DIRECT FLIGHT...
OUR MARKETING CAMPAIGNS ARE COMPRISED OF TWO PRIMARY DIVISIONS: LEISURE TRAVEL ADVERTISING, AND CONTENT MARKETING. THE FIRST IS TARGETED TO LIKELY TRAVELERS IN KEY CALIFORNIA AND DIRECT FLIGHT MARKETS USING PRINT AND DIGITAL ADVERTISING. THE LATTER PROVIDES RICHER STORYTELLING TO ENCOURAGE TRAVELERS TO PLAN AN OVERNIGHT TRIP TO THE SANTA BARBARA SOUTH COAST. PRIMARY ELEMENTS OF OUR CONTENT MARKETING INCLUDE SOCIAL MEDIA STORIES, TRIP PLANNING IDEAS SUCH AS BUSINESS LISTINGS AND ITINERARIES ON SANTABARBARACA.COM AND DISTRIBUTION OF OUR 200 PAGE VISITOR MAGAZINE.
PUBLIC RELATIONS IS RESPONSIBLE FOR GENERATING NON-PAID PUBLICITY THAT INSPIRES TRAVEL TO OUR REGION. TACTICS INCLUDE PITCHING STORIES TO NATIONAL AND INTERNATIONAL JOURNALISTS AND EDITORS, HOSTING...
PUBLIC RELATIONS IS RESPONSIBLE FOR GENERATING NON-PAID PUBLICITY THAT INSPIRES TRAVEL TO OUR REGION. TACTICS INCLUDE PITCHING STORIES TO NATIONAL AND INTERNATIONAL JOURNALISTS AND EDITORS, HOSTING VISITING TRAVEL WRITERS WHO ARE ON ASSIGNMENT, AND PROVIDING ASSETS SUCH AS PHOTOGRAPHY AND FACT CHECKING.
SALES IS COMPRISED OF TWO DIVISIONS: GROUP SALES AND TRAVEL TRADE SALES. THE FIRST SEEKS TO ATTRACT GROUPS OF 10 OR MORE FOR MEETINGS, CONFERENCES, INCENTIVE TRAVEL ETC. THE LATTER WORKS WITH TRAVEL...
SALES IS COMPRISED OF TWO DIVISIONS: GROUP SALES AND TRAVEL TRADE SALES. THE FIRST SEEKS TO ATTRACT GROUPS OF 10 OR MORE FOR MEETINGS, CONFERENCES, INCENTIVE TRAVEL ETC. THE LATTER WORKS WITH TRAVEL AGENTS AND TOUR OPERATORS TO BOOK PACKAGED AND INDEPENDENT TRAVEL TO SANTA BARBARA. COMMON TACTICS FOR BOTH DIVISIONS INCLUDE SALES MISSIONS, SITE INSPECTIONS AND TRADE SHOW EXHIBITIONS ACROSS THE U.S. AND SELECT INTERNATIONAL MARKETS.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2023 | 2022 | Change | |
|---|---|---|---|
| Revenue | $11,220,230 | $10,941,430 | +0.0% |
| Expenses | $11,139,913 | $9,914,718 | +0.1% |
| Net Income | $80,317 | $1,026,712 | -0.9% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| CHRIS CLINE | CHAIRMAN | 0.60 |
Officer
Director
|
$0 | $0 | $0 |
| TOM PATTON | VICE CHAIRMAN | 0.60 |
Officer
Director
|
$0 | $0 | $0 |
| DAN GLAESER | TREASURER | 0.60 |
Officer
Director
|
$0 | $0 | $0 |
| JANIS CLAPOFF | SECRETARY | 0.60 |
Officer
Director
|
$0 | $0 | $0 |
| ANNE PETERSEN | MARKETING CHAIR | 0.60 |
Officer
Director
|
$0 | $0 | $0 |
| ALISON LASLETT | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| ANDREW FIRESTONE | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| BABETT HIRZEL | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| BEN SPRAGUE | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| DAVID SIGMAN | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| GREG BROUSSARD | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| JENS BAAKE | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| MICHAEL MARTZ | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| REBECCA ANDERSON | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| RICHARD GOOD | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| SAMANTHA ONNEN | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| TREG FINNEY | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| RICHARD FIDEL | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| NICK GILLIO | DIRECTOR | 0.30 |
Director
|
$0 | $0 | $0 |
| KATHERINE JANEGA-DYKES | PRESIDENT/CEO | 40.00 |
Officer
|
$310,454 | $29,214 | $339,668 |
| BETH OLSON | DIRECTOR OF SALES | 40.00 |
Highest
|
$132,035 | $20,861 | $152,896 |
| JAMES MINTON | VP OF STRATEGIC PLANNING | 40.00 |
Highest
|
$232,403 | $16,974 | $249,377 |
| KARNA HUGHES | DIRECTOR OF PUBLIC RELATIO | 40.00 |
Highest
|
$131,659 | $15,795 | $147,454 |
| JESSYLYNN PERKINS | DIRECTOR OF MARKETING | 40.00 |
Highest
|
$131,401 | $12,377 | $143,778 |
| NOELLE BUBEN | DIRECTOR OF COMMUNITY PARTNERSHIPS & EVENTS | 40.00 |
Highest
|
$110,709 | $11,485 | $122,194 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2025 | No data | No data | No data | No data |
| 2024 | $11,220,230 | $11,139,913 | $3,930,113 | $80,317 |
| 2023 | $10,941,430 | $9,914,718 | $4,581,981 | $1,026,712 |
| 2022 | $7,251,776 | $7,279,713 | $2,275,165 | $-27,937 |
| 2021 | $6,021,846 | $6,344,875 | $1,932,257 | $-323,029 |
| 2020 | $5,706,227 | $5,994,125 | $1,671,367 | $-287,898 |
| 2019 | $6,283,217 | $5,763,588 | $1,891,961 | $519,629 |
| 2018 | $5,599,662 | $5,603,077 | $1,498,222 | $-3,415 |
Compare VISIT SANTA BARBARA with other nonprofits in California and across the country.