HOUSING MATTERS

EIN: 770126783 501(c)(3)

SANTA CRUZ, CA

Total Revenue
$33,643,330
Total Expenses
$19,380,696
Total Assets
$47,631,532
Net Assets
$32,419,575
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
1986
Legal Domicile
CA
Principal Officer
PHIL KRAMER
Phone
8314586020
Tax Period
2024-07-01 to 2025-06-30

HOUSING MATTERS, founded in 1986, is a mid-sized nonprofit that reported $33.6M in total revenue in fiscal year 2024. Revenue surged 131% from the prior year, signaling strong growth momentum. The organization ran a surplus of $14.3M, a strong 42% operating margin.

Mission

PROVIDE EMERGENCY AND TRANSITIONAL SERVICES TO HOMELESS INDIVIDUALS IN THE COUNTY OF SANTA CRUZ.

Program Service Accomplishments

Program 1
Expenses: $15,833,527 Revenue: $435,783

Founded in 1986, Housing Matters is a 501(c)3 nonprofit organization that partners with individuals and families in Santa Cruz County to create pathways out of their homelessness into permanent...

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Founded in 1986, Housing Matters is a 501(c)3 nonprofit organization that partners with individuals and families in Santa Cruz County to create pathways out of their homelessness into permanent housing. We hold firmly to a vision that homelessness in Santa Cruz County should be rare, brief, and non-recurring. We are committed to providing programs based on Housing First practices. Housing First is a recovery-oriented, data-driven approach that centers on quickly moving people experiencing homelessness into independent and permanent housing and providing additional support and services as needed. By utilizing evidence-based practices, Housing Matters is successfully exceeding goals in housing some of the most vulnerable populations in the county.Housing Matters provides a continuum of services through the following programs:1.The Loft Emergency Shelter (the Loft) provides emergency shelter to up to 57 people nightly.2.Rebele Family Shelter (RFS) provides emergency shelter to families with children and provides stable shelter to 28 families (up to 90 individuals) at any given time.3.The Recuperative Care Center (RCC) is a 35 bed medical respite shelter operated in partnership with Santa Cruz County's Homeless Persons Health Project and several local healthcare organizations.4.Supportive Services and Housing Navigation programs connect individuals and families with appropriate housing solutions and provide after-housing services to support long-term housing success.5.Casa Azul is a permanent supportive housing program with seven units, providing stable housing and wraparound services for individuals who have experienced chronic homelessness.Housing Matters' campus provides a restorative experience with access to on-site medical, dental, and mental health care through our partners: Santa Cruz County's Homeless Persons Health Project and Dientes. During the fiscal year ending June 30, 2025, we served 3857 individuals through a variety of programs. We provided over 57,703 bed nights, served 64,246 meals, sheltered 471 people, helped 479 people find permanent housing, and provided case management and supportive services to 1372 people through a variety of programs.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $31,966,973
Program Service Revenue $369,178
Investment Income $96,953
Other Revenue $1,210,226
TOTAL REVENUE $33,643,330

Expense Breakdown

Grants Paid $4,118,069
Salaries & Benefits $9,780,814
Fundraising Expenses $1,369,948
Program Expenses $15,833,527
Other Expenses $5,481,813
TOTAL EXPENSES $19,380,696

Year-over-Year Comparison

2024 2023 Change
Revenue $33,643,330 $14,547,607 +1.3%
Expenses $19,380,696 $16,393,524 +0.2%
Net Income $14,262,634 $-1,845,917 -8.7%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Governance

Voting Members
12
Independent Members
12
Employees
157
Volunteers
85

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
6
$377,899
Total Directors
13
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
PHIL KRAMER CEO 40.00
Officer
$208,862 $23,563 $232,425
THOMAS STAGG CHIEF INITIAT. OFF 40.00
$173,857 $14,139 $187,996
MER STAFFORD CHIEF IMPACT OFF 40.00
$152,290 $24,433 $176,723
JANE BENTHIN-STOKES CAO 40.00
Officer
$139,231 $6,243 $145,474
DON LANE President 2.00
Officer Director
$0 $0 $0
RAY BRAMSON Vice President 2.00
Officer Director
$0 $0 $0
SUSAN PHOENIX MACKINNON Secretary 2.00
Officer Director
$0 $0 $0
TOM GILL Treasurer 2.00
Officer Director
$0 $0 $0
RON SLACK Director 2.00
Director
$0 $0 $0
MARY LOU GOEKE Director 2.00
Director
$0 $0 $0
YANA JACOBS Director 2.00
Director
$0 $0 $0
MARTINA O'SULLIVAN Director 2.00
Director
$0 $0 $0
MAGGIE MCKAY Director 2.00
Director
$0 $0 $0
LAURA MARCUS Director 2.00
Director
$0 $0 $0
BOB KEET Director 2.00
Director
$0 $0 $0
MATT MOHAMED Director 2.00
Director
$0 $0 $0
JOHN DIETZ EMERITUS DIR. 2.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $33,643,330 $19,380,696 $47,631,532 $14,262,634
2024 No data No data No data No data
2023 $18,643,633 $12,975,290 $30,572,541 $5,668,343
2022 $11,774,972 $10,357,388 $20,390,844 $1,417,584
2021 $18,340,191 $7,930,153 $19,917,319 $10,410,038
2020 $6,118,458 $6,053,469 $8,374,250 $64,989
2018 $5,215,948 $5,550,831 $6,708,451 $-334,883
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