CENTRAL COAST MARKETING COUNCIL DB… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1987

Legal Domicile

Principal Officer

KRISTA RUPP

Phone

8056887829

Tax Period

2019-07-01 to 2020-06-30

CENTRAL COAST MARKETING COUNCIL DBA CENTRAL COAST TOURISM COUNCIL, founded in 1987, is a small nonprofit that reported $407K in total revenue in fiscal year 2019. Revenue surged 294% from the prior year, signaling strong growth momentum.

Mission

TO PROMOTE INCREASED TOURISM TO THE CENTRAL COAST REGION THROUGH A COOPERATIVE MARKETING EFFORT OF THE TOURISM INDUSTRY PROVIDERS. ALSO, CREATE A NETWORK OF TOURISM PROVIDERS AND PROVIDE EDUCATIONAL INFORMATION IN THE AREAS IN THE CENTRAL COAST REGION.

Program Service Accomplishments

Program 1

Expenses: $379,363 Revenue: $346,734

CALIFORNIA'S CENTRAL COAST TOURISM WAS PROMOTED AND MARKETED USING VARIOUS TOOLS. THE METHODS INCLUDE SOCIAL MEDIA, DIGITAL BRANDING, VISITORS MAP AND EFFICACY BRANDING. IT IS ESTIMATED MORE THAN...

CALIFORNIA'S CENTRAL COAST TOURISM WAS PROMOTED AND MARKETED USING VARIOUS TOOLS. THE METHODS INCLUDE SOCIAL MEDIA, DIGITAL BRANDING, VISITORS MAP AND EFFICACY BRANDING. IT IS ESTIMATED MORE THAN 200,000 VISITORS WORLDWIDE ACCESSED OR RECEIVED SOME FORM OF THE TOURISM PROMOTION OUTREACH.THE PROMOTIONAL ACTIVITIES INCLUDE, BUT ARE NOT LIMITED TO, PROVIDING INFORMATION RELATED TO ACCOMMODATIONS, MUSEUMS, WINE TASTING, VISITOR SERVICES AND RELATED TOURIST ACTIVITIES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2019)

Revenue Breakdown

Contributions & Grants $60,357

Program Service Revenue $346,734

Investment Income $0

Other Revenue $0

TOTAL REVENUE $407,091

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $379,363

Other Expenses $418,270

TOTAL EXPENSES $418,270

Year-over-Year Comparison

	2019	2018	Change
Revenue	$407,091	$103,211	+2.9%
Expenses	$418,270	$46,859	+7.9%
Net Income	$-11,179	$56,352	-1.2%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MOLLY CANO	PAST PRESIDENT	1.00	Officer Director	$0	$0	$0
KATHY VREELAND	Treasurer	2.00	Officer Director	$0	$0	$0
AMY HERZOG	Director	1.00	Director	$0	$0	$0
MICHELLE GOGLIUCCI	Secretary	2.00	Officer Director	$0	$0	$0
KRISTA RUPP	President	2.00	Officer Director	$0	$0	$0
JANE HOWARD	Director	1.00	Director	$0	$0	$0
DAVID CARTER	Director	1.00	Director	$0	$0	$0
ASHLEE AKERS	Director	1.00	Director	$0	$0	$0
BROOKE BURNHAM	Director	1.00	Director	$0	$0	$0
GORDON JACKSON	Director	1.00	Director	$0	$0	$0
TRACY FARHAD	Director	1.00	Director	$0	$0	$0
MILLIE MATZ	Director	1.00	Director	$0	$0	$0
MASOOD BABAEIAN	Director	1.00	Director	$0	$0	$0
CHERYL BAGBY	Director	1.00	Director	$0	$0	$0
ALYCE BOSACKI	Director	1.00	Director	$0	$0	$0
JENNIFER TALT-LUNDIN	Director	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2020	$407,091	$418,270	$63,464	$-11,179

CENTRAL COAST MARKETING COUNCIL DBA CENTRAL COAST TOURISM COUNCIL