POWER CALIFORNIA

NARRATIVE CHANGE AND CULTURAL STRATEGY: WE USE STRATEGIC COMMUNICATIONS, NARRATIVE, DIGITAL AND CULTURAL STRATEGIES TO CHANGE THE WAY YOUNG PEOPLE OF COLOR ARE VALUED AND POSITIONED AS LEADERS AND DECISION-MAKERS, AND TO CHANGE THE WAY YOUNG PEOPLE EXPERIENCE POLITICS AND USE THEIR CIVIC POWER TO IMPROVE THEIR COMMUNITIES. WE ALSO WORK WITH ARTISTS AND COMMUNITIES OF CREATIVES, CREATING VISUALS AND IMAGES THAT CELEBRATE THE CULTURAL VALUE OF OUR COMMUNITIES.POWER CALIFORNIA EXPANDED MEDIA RELATIONSHIPS WITH LOCAL AND NATIONAL OUTLETS, GARNERING 20+ MEDIA HITS. IN 2023 WE TRAINED 25+ YOUNG PEOPLE OF COLOR AS SPOKESPEOPLE AND PUBLISHED OVER 15 OP-EDS.WE DEVELOPED 10 COMMUNICATIONS LEADS ACROSS OUR ALLIANCE OF YOUTH ORGANIZING PARTNERS TO BUILD SKILLS AND ADVANCE SHARED MESSAGING AND NARRATIVES. WE DEVELOPED OVER 120 CONTENT PIECES CENTERING ON VOTER EDUCATION, HOUSING JUSTICE, PEOPLE OVER PROFIT, AND CLIMATE JUSTICE. OUR DIGITAL ENGAGEMENT INCREASED BY 59%, RESULTING IN OVER 15,000 SHARES, COMMENTS, AND MESSAGES ON SOCIAL MEDIA POSTS. WE REACHED OVER 1M YOUNG PEOPLE ACROSS POWER CALIFORNIA DIGITAL CHANNELS SHARING VOTER INFORMATION AND RESOURCES.IN 2023, WE HELD FOCUS GROUPS AND CONDUCTED OUR FIRST OFF-CYCLE YOUTH POLL SURVEYING OVER 1,500 YOUNG VOTERS OF COLOR IN CALIFORNIA. WE CONDUCT YOUTH POLLS EVERY ELECTION TO HEAR DIRECTLY FROM YOUNG CALIFORNIANS ON THE TOP ISSUES THEY MOST CARE ABOUT AND THEIR ATTITUDES AND BELIEFS AROUND CIVIC ENGAGEMENT. POWER CALIFORNIA CONTINUES TO BE THE ONLY ORGANIZATION IN THE STATE CONDUCTING POLLS THAT CENTER YOUNG PEOPLE OF COLOR AND YOUNG BIPOC VOTERS.

FIELD CAMPAIGNS: WE BUILD THE INFRASTRUCTURE, CAPACITY, AND VOTING POWER OF YOUNG PEOPLE OF COLOR THROUGH CIVIC ENGAGEMENT. WE HAVE BUILT A BASE OF SUPPORTERS WITH OVER 100,000 YOUNG VOTERS OF COLOR STATEWIDE. WITH OUR ALLIANCE NETWORK OF 10+ LOCAL GRASSROOTS YOUTH ORGANIZATIONS IN RURAL, URBAN AND SUBURBAN COMMUNITIES THROUGHOUT THE STATE WE ARE BUILDING POWER AMONG YOUNG PEOPLE OF COLOR ACROSS 20+ COUNTIES THROUGH YOUTH ORGANIZING, VOTER EDUCATION, AND MOBILIZATION. THROUGHOUT 2023 WE BUILT THE CAPACITY OF 10 YOUTH ORGANIZATIONS ORGANIZING AND BUILDING POWER IN PLACES LIKE THE CENTRAL VALLEY, INLAND CALIFORNIA, AND SOUTHEAST LOS ANGELES. POWER CALIFORNIA, ALONG WITH OUR ALLIANCE PARTNERS, ENGAGED AND MOBILIZED OVER 14,000 YOUNG VOTERS THROUGH PHONE AND DOOR-TO-DOOR. WE REACHED OVER 1M VOTERS DIGITALLY.