THE BRANDLAB (EIN 800199088) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2008

Legal Domicile

Principal Officer

KEN LAWRENCE

Phone

6128430167

Tax Period

2024-07-01 to 2025-06-30

THE BRANDLAB, founded in 2008, is a community nonprofit in the Youth Development sector that reported $1.6M in total revenue in fiscal year 2024. Revenue decreased 9% compared to the prior year. Expenses of $2.0M exceeded revenue, resulting in a 24% operating deficit.

Mission

TO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,210,664

Program Service Revenue $188,076

Investment Income $5,970

Other Revenue $201,601

TOTAL REVENUE $1,606,311

Expense Breakdown

Grants Paid $75,000

Salaries & Benefits $1,388,152

Fundraising Expenses $219,504

Program Expenses $1,180,046

Other Expenses $532,286

TOTAL EXPENSES $1,995,438

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,606,311	$1,769,549	-0.1%
Expenses	$1,995,438	$2,793,479	-0.3%
Net Income	$-389,127	$-1,023,930	-0.6%

Key Indicators

✗ Grants to Organizations ✓ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

103

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$221,130

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KATHY MCCUSKEY	BOARD CHAIR	2.00	Officer Director	$0	$0	$0
MARY BETH GEORGE	VICE CHAIR	1.00	Officer Director	$0	$0	$0
LORENZ ESGUERRA	TREASURER	2.00	Officer Director	$0	$0	$0
TAYLOR HARRIS	SECRETARY	0.25	Officer Director	$0	$0	$0
TRAVON SELLERS	DIRECTOR	0.25	Director	$0	$0	$0
THOMAS JEFFERSON	DIRECTOR	0.25	Director	$0	$0	$0
SEAN IRWIN	DIRECTOR	0.25	Director	$0	$0	$0
MYRON KING	DIRECTOR	0.25	Director	$0	$0	$0
LYNN FRANZ	DIRECTOR	0.25	Director	$0	$0	$0
JEFF KING	DIRECTOR	0.25	Director	$0	$0	$0
DELPHINE DANIELS	DIRECTOR	0.25	Director	$0	$0	$0
ANTHONY ROMANO	DIRECTOR	0.25	Director	$0	$0	$0
ALYSSA ABILO	DIRECTOR	0.25	Director	$0	$0	$0
CINDY OLSON	DIRECTOR	0.25	Director	$0	$0	$0
ERIC ASHWORTH	DIRECTOR	0.25	Director	$0	$0	$0
MERCEDES MCFARLAND JACKSON	DIRECTOR	0.25	Director	$0	$0	$0
KELLI WILLIAMS	CEO	50.00	Officer	$216,130	$5,000	$221,130

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,606,311	$1,995,438	$590,939	$-389,127
2024	$1,769,549	$2,491,085	$1,004,516	$-721,536
2023	$1,492,800	$2,763,259	$1,816,347	$-1,270,459
2022	$2,203,610	$2,104,292	$2,985,937	$99,318
2021	$2,799,167	$1,284,041	$2,852,295	$1,515,126
2020	$1,289,495	$983,415	$1,325,940	$306,080
2019	$813,177	$949,516	$867,490	$-136,339
2018	$1,101,166	$713,761	$974,408	$387,405

THE BRANDLAB