Mendocino County Tourism Commission Inc

EIN: 800427548 Community Improvement

Ukiah, CA

Total Revenue
$1,146,678
Total Expenses
$1,463,125
Total Assets
$966,754
Net Assets
$914,079
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2009
Legal Domicile
CA
Phone
7079649010
Tax Period
2024-07-01 to 2025-06-30

Mendocino County Tourism Commission Inc, founded in 2009, is a community nonprofit in the Community Improvement sector that reported $1.1M in total revenue in fiscal year 2024. Revenue fell 27% from the prior year — a significant decline worth monitoring. Expenses of $1.5M exceeded revenue, resulting in a 28% operating deficit.

Mission

In order to support our stakeholders, generate economic activity for county residents through tourism, and inspire our visitors, Visit Mendocino County.

Program Service Accomplishments

Program 1
Expenses: $1,215,731 Revenue: $1,142,256

Effectively position Mendocino County as one of Californias premier leisure destinations through group and leisure sales, marketing and public relations as well as through special events and ongoing...

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Effectively position Mendocino County as one of Californias premier leisure destinations through group and leisure sales, marketing and public relations as well as through special events and ongoing educations.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,142,256
Program Service Revenue $4,107
Investment Income $315
Other Revenue $0
TOTAL REVENUE $1,146,678

Expense Breakdown

Grants Paid $0
Salaries & Benefits $471,961
Fundraising Expenses $0
Program Expenses $1,215,731
Other Expenses $991,164
TOTAL EXPENSES $1,463,125

Year-over-Year Comparison

2024 2023 Change
Revenue $1,146,678 $1,573,462 -0.3%
Expenses $1,463,125 $1,973,248 -0.3%
Net Income $-316,447 $-399,786 -0.2%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

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Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
9
Independent Members
9
Employees
6
Volunteers
9

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$105,000
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Ramon Jimenez Gastelum Executive Director 40.00
Officer
$105,000 $0 $105,000
Julie Golden Director 2.50
Director
$0 $0 $0
Ian Roth Director 2.50
Director
$0 $0 $0
Elizabeth Cameron Director 2.50
Director
$0 $0 $0
Raakesh Patel Director 2.50
Director
$0 $0 $0
Alina Reyes Director 2.50
Director
$0 $0 $0
Brett Schlesinger Chair 2.50
Officer Director
$0 $0 $0
Christopher CAB Boettcher Vice Chair 2.50
Officer Director
$0 $0 $0
Kasie Gray Treasurer 2.50
Officer Director
$0 $0 $0
Tawny MacMillan Secretary 2.50
Officer Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $1,146,678 $1,463,125 $966,754 $-316,447
2024 $1,573,462 $1,973,248 $1,274,879 $-399,786
2023 $1,425,354 $2,025,390 $1,767,108 $-600,036
2022 $2,059,054 $1,459,398 $2,302,512 $599,656
2021 $1,841,237 $709,815 $1,680,366 $1,131,422
2020 $1,232,560 $1,227,229 $538,232 $5,331
2019 $1,469,010 $1,589,315 $556,756 $-120,305
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