The Greater Coachella Valley Chamb… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2016

Legal Domicile

Principal Officer

Brandon Marley

Phone

7603470676

Tax Period

2024-07-01 to 2025-06-30

The Greater Coachella Valley Chamber Of Commerce, founded in 2016, is a community nonprofit in the Community Improvement sector that reported $1.3M in total revenue in fiscal year 2024.

Mission

The Greater Coachella Valley Chamber of Commerce is a regional chamber formed in 2016 to support a diverse business community that spans nearly forty-five miles and serves the needs of nearly 500,000 visitors each year. As a business membership organization, we are supported through the generous investment and support of our members. We strive to enhance the local economy and overall business climate for our membership through legislative advocacy, education, economic development, networking, and other community-based opportunities.

Program Service Accomplishments

Program 1

Revenue: $604,752

As a 501 c 6 non-profit organization, the Greater Coachella Valley Chamber of Commerce is dedicated to improving the quality of life for the Coachella Valleys growing population. The members of the Chamber offer a vibrant business community that strengthens the local economy. The Greater Coachella Valley Chamber of Commerce assists the local business community by offering education and resources to business owners, organizing, and promoting events, and connecting business leaders through multiple platforms.For the 24/25 fiscal year, the Chamber supported 917 active members, of which 94 were new. The Chamber served members from 11 distinct communities across the Coachella Valley. In advancement of the business community's interests, the Chamber regularly attended local city council meetings, convening of monthly legislative committee calls, and conducted advocacy efforts including publications and candidate forums.The Chamber hosted 9 major events with over 18,000 attendees during the same fiscal year.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $572,937

Program Service Revenue $604,752

Investment Income $0

Other Revenue $74,513

TOTAL REVENUE $1,252,202

Expense Breakdown

Grants Paid $0

Salaries & Benefits $606,613

Fundraising Expenses $0

Other Expenses $718,621

TOTAL EXPENSES $1,325,234

Year-over-Year Comparison

	2024	2023	Change
Revenue	$1,252,202	$1,301,837	0.0%
Expenses	$1,325,234	$1,413,427	-0.1%
Net Income	$-73,032	$-111,590	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

200

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$126,232

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
Brandon Marley	CEO	40.00	Officer	$126,232	$0	$126,232
Jason Cabanyog	Secretary	3.00	Officer Director	$0	$0	$0
Toni Merrihew	Treasurer	5.00	Officer Director	$0	$0	$0
Susan Trafton	Director	2.00	Director	$0	$0	$0
Jay Chesterton	Vice Chair	3.00	Officer Director	$0	$0	$0
Blaine Carian	Director	2.00	Director	$0	$0	$0
Julio Figueroa	Chairman	3.00	Officer Director	$0	$0	$0
Josh Bonner	Director	2.00	Director	$0	$0	$0
Tracy Tremblay	Director	3.00	Director	$0	$0	$0
John Abele	Director	2.00	Director	$0	$0	$0
David Robinson	Director	3.00	Director	$0	$0	$0
Erin Griffin	Director	2.00	Director	$0	$0	$0
Mike Veto	Director	2.00	Director	$0	$0	$0
Jeff Fishbein	Chair La Quinta	3.00	Director	$0	$0	$0
Davis Meyer	Director	2.00	Director	$0	$0	$0
Alison Hendrix	Director	3.00	Director	$0	$0	$0
Lindsay Grant	Incoming Chair	2.00	Officer Director	$0	$0	$0
Hugh Van Horn	Director	2.00	Director	$0	$0	$0
Scott Robinson	Director	2.00	Director	$0	$0	$0
Stephen Burchard	Chair Cathedral	2.00	Director	$0	$0	$0
Jeff Hohman	Director DHS	2.00	Director	$0	$0	$0
Julie Frazer	Director	3.00	Director	$0	$0	$0
Cynthia Reyna	Chair Coachella	2.00	Director	$0	$0	$0
Victoria Llort	Director	2.00	Director	$0	$0	$0
Gary Lopez	Chair Indio	2.00	Director	$0	$0	$0
Andrew McDuffie	Past Chair	4.00	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,252,202	$1,325,234	$250,822	$-73,032
2024	$1,301,837	$1,413,427	$291,082	$-111,590
2023	$1,680,354	$1,820,094	$485,359	$-139,740
2022	$1,426,932	$1,257,380	$507,694	$169,552
2021	$708,387	$770,879	$408,508	$-62,492
2020	$1,358,457	$1,339,134	$535,440	$19,323

The Greater Coachella Valley Chamber Of Commerce