DTLA Proud Festival Inc

EIN: 812726679 501(c)(3) Arts, Culture & Humanities

Los Angeles, CA

Total Revenue
$142,218
Total Expenses
$192,949
Total Assets
$133,574
Net Assets
$133,574
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2016
Legal Domicile
CA
Principal Officer
Oliver Alpuche
Phone
3234491531
Tax Period
2025-01-01 to 2025-12-31

DTLA Proud Festival Inc, founded in 2016, is a small nonprofit in the Arts, Culture & Humanities sector that reported $142K in total revenue in fiscal year 2025. Revenue fell 50% from the prior year — a significant decline worth monitoring. Expenses of $193K exceeded revenue, resulting in a 36% operating deficit.

Mission

We are a completely volunteer led nonprofit organization servicing Downtown LA to create a neighborhood everyone can be proud of. We are committed to celebrating DTLA's story by spreading optimism, growing our community, and expanding the definition of diversity.

Program Service Accomplishments

Program 1
Expenses: $176,563 Revenue: $57,438

During 2025 we held the 10th Annual LGBTQ Event where we brought together 50 queer vendors, 20 nonprofit organizations, and over 5,000 people for a free concert at the Olvera Street Gazebo, plus a...

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During 2025 we held the 10th Annual LGBTQ Event where we brought together 50 queer vendors, 20 nonprofit organizations, and over 5,000 people for a free concert at the Olvera Street Gazebo, plus a low-cost ticketed event with over 30 local performers. We also held eight free queer marketplaces; opened a refreshment spot during major protests in DTLA; ceated a community forum and launched a small business incubator program with over 100 vendors listed; launched a rainbow initiative for DTLA; and created 6 artist exhibits at no cost to the artists, with a closing and opening event.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $84,780
Program Service Revenue $57,438
Investment Income $0
Other Revenue $0
TOTAL REVENUE $142,218

Expense Breakdown

Grants Paid $0
Salaries & Benefits $0
Fundraising Expenses $0
Program Expenses $176,563
Other Expenses $192,949
TOTAL EXPENSES $192,949

Year-over-Year Comparison

2025 2024 Change
Revenue $142,218 $283,518 -0.5%
Expenses $192,949 $193,541 0.0%
Net Income $-50,731 $89,977 -1.6%
Key Indicators
Grants to Organizations Grants to Individuals Lobbying Political Activity Foreign Activities Donor Advised Fund Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Governance

Voting Members
5
Independent Members
5
Employees
N/A
Volunteers
5

Governance Policies

Conflict of Interest Policy
Whistleblower Policy
Document Retention Policy

Special Practices & Reported Activities

Operated a School
Operated a Hospital
Provided First Class Travel
Reported Conflict of Interest
Reported Asset Diversion
Excess Benefit Transaction
Made Political Expenditures
Engaged in Lobbying
Operated Donor Advised Fund
Maintained Art Collections
Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
2
$0
Total Directors
5
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
Oliver Apulche President & Director 1.00
Officer Director
$0 $0 $0
Dominic Apulche Interim Treasurer & Director 1.00
Officer Director
$0 $0 $0
Sergio Hernandez Director 1.00
Director
$0 $0 $0
Scottie Jeanette Director 1.00
Director
$0 $0 $0
Andres Regal Director 1.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 $142,218 $192,949 $133,574 $-50,731
2024 $283,518 $193,541 $250,121 $89,977
2023 $439,192 $535,026 $161,479 $-95,834
2022 $425,595 $458,194 $237,023 $-32,599
2021 $543,201 $466,925 $270,569 $76,276
2020 $36,414 $62,886 $194,568 $-26,472
2019 $495,050 $457,274 $212,540 $37,776
2018 $404,943 $336,621 $313,754 $68,322
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