VISIT SAN ANTONIO INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2016

Legal Domicile

Principal Officer

MARC ANDERSON

Phone

2102442000

Tax Period

2023-10-01 to 2024-09-30

VISIT SAN ANTONIO INC, founded in 2016, is a mid-sized nonprofit in the Community Improvement sector that reported $30.2M in total revenue in fiscal year 2023. Revenue decreased 6% compared to the prior year.

Mission

BRINGING THE WORLD TO SAN ANTONIO BY EMPLOYING SALES, MARKETING AND SERVICE STRATEGIES THAT INFLUENCE VISITATION TO SAN ANTONIO FOR THE BENEFIT OF THE COMMUNITY.

Program Service Accomplishments

Program 1

MARKETING & COMMUNICATIONS - POSITIONS SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS, AS WELL AS POSITIONS SAN ANTONIO AS THE PREMIER DESTINATION FOR THE REGIONAL, DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND/OR PROGRAMS. MARKETING & COMMUNICATIONS ALSO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT. THEY ALSO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO, AS WELL AS TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES, AND EVENTS. CUSTOMER SERVICE AT THE HIGHEST LEVEL IS A MAJOR FOCUS AT THE VISITOR INFORMATION CENTER (VIC), FOR THE PURPOSE OF INFLUENCING EXTENDED STAYS, INCREASED VISITOR SPENDING, AND PROMOTING RETURN VISITATION.

Program 2

SALES & EXPERIENCE - DRIVES GROUPS TO HOLD MEETINGS, CONVENTIONS, AND TRADE SHOWS IN SAN ANTONIO WHILE STRATEGICALLY MANAGING, AND SIMPLIFYING THE SALES PROCESS FOR OUR MEETING PLANNERS, AND PARTNERS WHILE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE. ALSO, TO ENHANCE AND STREAMLINE THE PLANNING PROCESS FOR OUR MEETING PLANNERS AND SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA PARTNERS WHO ARE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE.

Program 3

RIVERWALK EVENT OPERATIONS - SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA THRIVE AND MAINTAIN ITS STATUS AS THE MOST VISITED SITE IN THE STATE OF TEXAS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $9,954

Program Service Revenue $30,142,096

Investment Income $0

Other Revenue $6,128

TOTAL REVENUE $30,158,178

Expense Breakdown

Grants Paid $25,000

Salaries & Benefits $11,878,243

Fundraising Expenses $0

Other Expenses $18,601,604

TOTAL EXPENSES $30,504,847

Year-over-Year Comparison

	2023	2022	Change
Revenue	$30,158,178	$32,035,608	-0.1%
Expenses	$30,504,847	$30,379,779	+0.0%
Net Income	$-346,669	$1,655,829	-1.2%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✓ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,609,377

Total Directors

$684,405

Key Employees

$1,186,808

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ANDERSON MARC	PRESIDENT AND CEO	40.00	Officer Director	$613,347	$71,058	$684,405
MARTINEZ MARIA	BOARD MEMBER	1.00	Director	$0	$0	$0
SAUCEDO-HERRERA JENNA	BOARD MEMBER	1.00	Director	$0	$0	$0
BASKERVILLE MARCUS	BOARD MEMBER	1.00	Director	$0	$0	$0
BLAQUE MASSEY NICOLA	BOARD MEMBER	1.00	Director	$0	$0	$0
ROCHA GARCIA DR ADRIANA	BOARD MEMBER	1.00	Director	$0	$0	$0
BROWN TREMELL	BOARD MEMBER	1.00	Director	$0	$0	$0
OMOWALE JARMON DEBORAH	BOARD MEMBER	1.00	Director	$0	$0	$0
MORROW TIM	BOARD MEMBER	1.00	Director	$0	$0	$0
VIAGRAN PHYLLIS	BOARD MEMBER	1.00	Director	$0	$0	$0
CHURCHILL CAROLINE	BOARD MEMBER	1.00	Director	$0	$0	$0
FUHRMANN TERRIN	BOARD MEMBER	1.00	Director	$0	$0	$0
JOERGENSON MIKE	BOARD MEMBER	1.00	Director	$0	$0	$0
WALSH ERIK	BOARD MEMBER	1.00	Director	$0	$0	$0
MUZQUIZ-CANTOR PATRICIA	BOARD MEMBER-EX-OFFICIO-NON VOTING	1.00	Director	$0	$0	$0
ANDRADE HOPE	BOARD MEMBER -CHAIR	3.00	Officer Director	$0	$0	$0
MENFI LORIS	BOARD MEMBER VICE CHAIR /TREASURER	2.00	Officer Director	$0	$0	$0
CARBAJAL JOHN	BOARD MEMBER-SECRETARY	2.00	Officer Director	$0	$0	$0
STAMM PHIL	BOARD MEMBER-PAST CHAIR, EX-OFFICIO	2.00	Officer Director	$0	$0	$0
BENCH SANDRA	BOARD MEMBER-AT LARGE	1.00	Officer Director	$0	$0	$0
LIMBAUGH JAMES P	BOARD MEMBER-AT LARGE	1.00	Officer Director	$0	$0	$0
KRUPINSKI DAVID	CHIEF OPERATING OFFICER	40.00	Officer	$295,042	$42,472	$337,514
BALDERRAMA NATALIE	CHIEF FINANCIAL OFFICER	40.00	Officer	$254,856	$40,173	$295,029
MUNOZ ANDRES	CHIEF MARKETING OFFICER	40.00	Officer	$246,133	$46,296	$292,429
WHEELER LANCE	VICE PRESIDENT OF SALES	40.00	Key Emp	$310,641	$37,150	$347,791
ORWIG TYLER SCOTT	SENIOR VICE PRESIDENT OF SALES	40.00	Key Emp	$289,271	$46,494	$335,765
OLMETTI MARGARET	DIRECTOR OF MARKET STRATEGY	40.00	Key Emp	$243,209	$47,318	$290,527
MOON MICHELLE	VICE PRESIDENT OF PARTNERS, EXPERIENCE AND EVENTS	40.00	Key Emp	$175,520	$37,205	$212,725
GONZALEZ DAVID	VICE PRESIDENT OF MEDIA RELATIONS & COMMUNICATIONS	40.00	Highest	$148,884	$36,807	$185,691
MASSAY SEAN	DIRECTOR OF SPORTS AND TRADESHOW SALES	40.00	Highest	$143,187	$38,492	$181,679
SCHUSTER CYNTHIA	SENIOR SALES MANAGER	40.00	Highest	$191,983	$14,559	$206,542
BENAVIDEZ DORA LINDA	DIRECTOR OF GLOBAL DEVELOPMENT	40.00	Highest	$150,451	$29,344	$179,795
PRITCHARD TERRY JON	DIRECTOR OF TEXAS SALES	40.00	Highest	$216,614	$32,772	$249,386

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$30,158,178	$30,504,847	$14,756,994	$-346,669
2023	$32,035,608	$30,379,779	$15,836,004	$1,655,829
2022	$19,813,577	$19,904,721	$11,234,990	$-91,144
2021	$19,048,365	$14,875,688	$11,429,570	$4,172,677
2020	$18,237,845	$17,164,248	$6,834,050	$1,073,597
2019	$25,643,212	$25,089,107	$6,674,636	$554,105
2018	$25,117,217	$22,786,601	$5,947,940	$2,330,616