FRIENDS OF LEVITT PAVILION SAN JOSE

2024 was an exciting year for FLPSJ! We produced and hosted eight (8) concert in the park where we will be building a permanent music venue. Our main goal like last year was to get people on the lawn and feeling comfortable and safe at St. James Park. Our primary focus on achieving increased attendance goals per concert was to book accomplished bands who had their own following and name recognition and to partner with other non-profit organization to co-currate the lawn experience. Every week, we strived to be consistent in the guest experience featuring quality, local beer & wine, food trucks with a variety of cultural offerings, fun kid's activities, and welcoming staff and Board Members all taking place in a clean and safe park setting. A grassroots marketing approach helped to spread the word through postcard/poster distribution, hanging banners at key downtown locations, writing, and distributing weekly press releases to local news outlets, and largely through social media channels, which included Levitt Pavilion San Jose, but also artist, non-profit partner, media, and local business channels. Second to blankets on the lawn, our goal was to spread awareness about the greater goals of FLPSJ - to build a permanent concert venue in St. James Park. Each week, Board members staffed the Levitt Merch/Info booth to answer questions and educate about the future park plans. The Levitt Merch booth displayed renderings of the proposed concert venue for all to see. Levitt Board members served as MC's week to week and used the stage to talk about Levitt, our mission, and the plans for St. James Park. In addition, this first concert series aimed to build strategic community partnerships that will follow the project into the future. In the extensive outreach to community partners, we spread the word about the future of St. James Park and invited many organizations to engage with our audiences during concerts either on the stage with their own musical programming or through educational activities featuring their individual missions.