PROMOTE IOWA CITY AREA INC (EIN 814356109) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2016

Legal Domicile

Principal Officer

NICK KAEDING

Phone

3193376592

Tax Period

2025-01-01 to 2025-12-31

PROMOTE IOWA CITY AREA INC, founded in 2016, is a community nonprofit in the Community Improvement sector that reported $1.0M in total revenue in fiscal year 2025. Revenue grew 8% year-over-year, indicating healthy expansion. Expenses of $1.2M exceeded revenue, resulting in a 14% operating deficit.

Mission

PROMOTING AND FUNDING TOURISM RELATED BRANDING AND ADVERTISING OF LEISURE ACTIVITIES, PROMOTING AND FUNDING TOURISM RELATED BRANDING AND ADVERTISING OF GROUP EVENTS, AND BID FEES AND SPONSORSHIPS OF CONFERENCES/AMATEUR SPORTS, IN THE GREATER IOWA CITY, IOWA METROPOLITAN AREA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,005,661

Investment Income $17,060

Other Revenue $0

TOTAL REVENUE $1,022,721

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $1,170,383

TOTAL EXPENSES $1,170,383

Year-over-Year Comparison

	2025	2024	Change
Revenue	$1,022,721	$945,708	+0.1%
Expenses	$1,170,383	$973,165	+0.2%
Net Income	$-147,662	$-27,457	+4.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JORDAN LOCKE	DIRECTOR	1.00	Director	$0	$0	$0
CHRIS GURRIE	PRESIDENT	1.00	Officer Director	$0	$0	$0
NICK KAEDING	SECRETARY	1.00	Officer Director	$0	$0	$0
KELLY MURPHY	VICE PRESIDENT	1.00	Officer Director	$0	$0	$0
KEVIN OLSON	DIRECTOR	1.00	Director	$0	$0	$0
JOSH SCHAMBERGER	DIRECTOR	1.00	Director	$0	$0	$0
SOPAN PATEL	DIRECTOR	1.00	Director	$0	$0	$0
RAJAN BHATT	DIRECTOR	1.00	Director	$0	$0	$0
MONICA NIEVES	DIRECTOR	1.00	Director	$0	$0	$0
DEBBIE BULLION	DIRECTOR	1.00	Director	$0	$0	$0
JENNA SMALLEY	DIRECTOR	1.00	Director	$0	$0	$0
JASON LUCKY	DIRECTOR	1.00	Director	$0	$0	$0
ANGELA COREY	DIRECTOR	1.00	Director	$0	$0	$0
MATT TRAETOW	PAST PRESIDENT	1.00	Director	$0	$0	$0
BRITTNEY HAGEN	DIRECTOR	1.00	Director	$0	$0	$0
CRYSTAL HANSEL	TREASURER	1.00	Officer Director	$0	$0	$0
SAL MARTINEZ	DIRECTOR	1.00	Director	$0	$0	$0
LIZ HOLIDAY	DIRECTOR	1.00	Director	$0	$0	$0
STEVE SMYKA	DIRECTOR	1.00	Director	$0	$0	$0
ADAM MYERS	DIRECTOR	1.00	Director	$0	$0	$0
BRIAN FLYNN	DIRECTOR	1.00	Director	$0	$0	$0
NICHOLAS COSTELLO	DIRECTOR	1.00	Director	$0	$0	$0
DEVANTE WHITE	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$1,022,721	$1,170,383	$504,524	$-147,662
2024	$945,708	$973,165	$614,876	$-27,457
2023	$958,512	$906,949	$696,328	$51,563
2022	$842,332	$776,375	$587,627	$65,957
2021	$675,950	$516,567	$519,053	$159,383
2020	$410,821	$212,616	$359,670	$198,205
2019	$644,332	$717,105	$161,465	$-72,773
2018	$619,525	$656,748	$234,238	$-37,223

PROMOTE IOWA CITY AREA INC