PARENT CHOICE INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2016

Legal Domicile

Principal Officer

NICHOLAS KELLY

Phone

4143199160

Tax Period

2023-01-01 to 2023-12-31

PARENT CHOICE INC, founded in 2016, is a community nonprofit in the Education sector that reported $1.1M in total revenue in fiscal year 2023. Revenue surged 72% from the prior year, signaling strong growth momentum. The organization ran a surplus of $531K, a strong 47% operating margin.

Mission

PARENT CHOICE, INC. EXISTS TO SUPPORT SCHOOL CHOICE WISCONSIN, INC. AND OTHER EXEMPT ORGANIZATIONS THAT SEEK TO EXPAND AND MAINTAIN QUALITY EDUCATIONAL OPTIONS AVAILABLE TO FAMILIES TO CHOOSE FROM WHEN CREATING THE BEST EDUCATIONAL ENVIRONMENT FOR THEIR CHILDREN.

Program Service Accomplishments

Program 1

Expenses: $87,463

PARENT CHOICE, INC. SUPPORTED OUTREACH TO THE HISPANIC COMMUNITY, WITH THE GOAL OF EDUCATING PARENTS ABOUT SCHOOL CHOICE OPTIONS IN WISCONSIN.

Program 2

Expenses: $500,000

PARENT CHOICE, INC. SUPPORTED SCHOOL CHOICE WISCONSIN IN ITS EFFORT TO EMPOWER PARENTS BY PROVIDING HIGH QUALITY OPTIONS IN EDUCATION.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,111,800

Program Service Revenue $0

Investment Income $22,303

Other Revenue $0

TOTAL REVENUE $1,134,103

Expense Breakdown

Grants Paid $500,000

Salaries & Benefits $82,667

Fundraising Expenses $5,124

Program Expenses $587,463

Other Expenses $20,804

TOTAL EXPENSES $603,471

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,134,103	$658,990	+0.7%
Expenses	$603,471	$382,658	+0.6%
Net Income	$530,632	$276,332	+0.9%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$189,040

Total Directors

$46,731

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ROBERT DEKOCH	CHAIR	1.00	Officer Director	$0	$0	$0
RICHARD LAABS	TREASURER	1.00	Officer Director	$0	$0	$0
SUSAN MITCHELL	SECRETARY (THRU 6.30.2023)	1.00	Officer Director	$0	$0	$46,731
ANDREW NEUMAN	DIRECTOR	1.00	Director	$0	$0	$0
TAMARA OLIVAS	DIRECTOR	1.00	Director	$0	$0	$0
JAMES KITZINGER	DIRECTOR	1.00	Director	$0	$0	$0
HEATHER WEININGER	DIRECTOR	1.00	Director	$0	$0	$0
CATE ZEUSKE	DIRECTOR	1.00	Director	$0	$0	$0
NICHOLAS KELLY	PRESIDENT	1.00	Officer	$0	$2,500	$142,309

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$1,134,103	$603,471	$1,788,399	$530,632
2022	$658,990	$382,658	$1,241,911	$276,332
2021	$713,034	$339,540	$946,974	$373,494
2020	$1,085,424	$1,053,071	$595,357	$32,353
2019	$604,172	$700,660	$558,308	$-96,488
2018	$1,177,875	$1,045,786	$641,197	$132,089