COALITION FOR BETTER ADS

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2016

Legal Domicile

Principal Officer

ALISON PEPPER

Phone

2023444112

Tax Period

2024-01-01 to 2024-12-31

COALITION FOR BETTER ADS, founded in 2016, is a small nonprofit in the Public & Societal Benefit sector that reported $924K in total revenue in fiscal year 2024. Revenue surged 34% from the prior year, signaling strong growth momentum. Expenses of $800K left a modest 13% surplus.

Mission

TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.

Program Service Accomplishments

Program 1

Expenses: $300,000

THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1. CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G., DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2. BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERNECE OF ADVERTISING FORMATS BETTER AD STANDARDS 3. SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4. EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $923,750

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $923,750

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $300,000

Other Expenses $799,900

TOTAL EXPENSES $799,900

Year-over-Year Comparison

	2024	2023	Change
Revenue	$923,750	$687,083	+0.3%
Expenses	$799,900	$896,677	-0.1%
Net Income	$123,850	$-209,594	-1.6%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
CHRIS OSWALD	CHAIRMAN	1.00	Director	$0	$0	$0
LARTEASE TIFFITH	SECRETARY	1.00	Director	$0	$0	$0
ALISON PEPPER	TREASURER	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$923,750	$799,900	$277,608	$123,850
2023	$687,083	$896,677	$313,250	$-209,594
2022	$920,833	$884,118	$450,191	$36,715
2021	$936,437	$902,221	$569,058	$34,216
2020	$1,007,814	$951,769	$526,085	$56,045
2019	$1,216,750	$1,056,263	$922,220	$160,487
2018	$2,022,939	$1,660,015	$769,374	$362,924