VISIT SHEBOYGAN INC (EIN 814995896) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2017

Legal Domicile

Principal Officer

AMY WILSON

Phone

9203350060

Tax Period

2024-01-01 to 2024-12-31

VISIT SHEBOYGAN INC, founded in 2017, is a community nonprofit in the Community Improvement sector that reported $2.0M in total revenue in fiscal year 2024.

Mission

TO STRATEGICALLY LEAD AND DIRECT THE AREA'S TOURISM PROMOTION AND TOURISM DEVELOPMENT INITIATIVES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $1,966,974

Program Service Revenue $0

Investment Income $25,066

Other Revenue $27,944

TOTAL REVENUE $2,019,984

Expense Breakdown

Grants Paid $420,000

Salaries & Benefits $833,085

Fundraising Expenses $0

Other Expenses $862,362

TOTAL EXPENSES $2,115,447

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,019,984	$1,884,883	+0.1%
Expenses	$2,115,447	$1,595,253	+0.3%
Net Income	$-95,463	$289,630	-1.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$153,896

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
MICHAEL FROH	CHAIRMAN OF THE BOARD	1.00	Officer Director	$0	$0	$0
BAILEY KUPFER	VICE CHAIRPERSON	1.00	Officer Director	$0	$0	$0
LORI HELKE	SECRETARY/TREASURER	1.00	Officer Director	$0	$0	$0
JAMI SCHULTZ	BOARD MEMBER	1.00	Director	$0	$0	$0
MATT FORE	BOARD MEMBER	1.00	Director	$0	$0	$0
MICHELLE MOEHRING	BOARD MEMBER	1.00	Director	$0	$0	$0
JIM SCHWINN	BOARD MEMBER	1.00	Director	$0	$0	$0
MAYOR RYAN SORENSON	BOARD MEMBER	1.00	Director	$0	$0	$0
DELAINE REICHERT	BOARD MEMBER	1.00	Director	$0	$0	$0
CAITLYN BROTZ-MCNITT	BOARD MEMBER	1.00	Director	$0	$0	$0
AMY WILSON	PRESIDENT/CEO	40.00	Officer	$135,061	$18,835	$153,896

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$2,019,984	$2,115,447	$1,864,808	$-95,463
2023	$1,884,883	$1,595,253	$1,942,874	$289,630
2022	$1,869,650	$1,459,402	$1,661,205	$410,248
2021	$2,028,618	$1,033,385	$1,503,330	$995,233
2020	$1,162,411	$970,143	$951,998	$192,268
2019	$1,269,115	$1,483,473	$703,618	$-214,358
2018	$653,963	$589,710	$263,169	$64,253

VISIT SHEBOYGAN INC