INEQUALITY MEDIA CIVIC ACTION

EIN: 815231180 Civil Rights & Advocacy

BERKELEY, CA

Total Revenue
$3,782,939
Total Expenses
$2,537,161
Total Assets
$3,933,532
Net Assets
$3,851,823
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2016
Legal Domicile
CA
Principal Officer
HEATHER KINLAW LOFTHOUSE
Phone
5106989150
Tax Period
2024-01-01 to 2024-12-31

INEQUALITY MEDIA CIVIC ACTION, founded in 2016, is a community nonprofit in the Civil Rights & Advocacy sector that reported $3.8M in total revenue in fiscal year 2024. Revenue surged 106% from the prior year, signaling strong growth momentum. The organization ran a surplus of $1.2M, a strong 33% operating margin.

Mission

OUR ULTIMATE VISION IS ONE OF SOCIAL WELFARE REFLECTED IN A UNITED STATES WHERE ACTIVE PARTICIPATION BY INFORMED CITIZENS RESTORES THE BALANCE OF POWER IN OUR DEMOCRACY AND CREATES AN ECONOMY WHERE GAINS ARE WIDELY SHARED

Program Service Accomplishments

Program 1
Expenses: $2,082,484

IMCA PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS, USING THE POWER OF STORYTELLING TO INFORM AND ENGAGE THE PUBLIC ABOUT THE REALITIES AND IMPACTS OF THE INCREASING INEQUALITY AND IMBALANCE OF...

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IMCA PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS, USING THE POWER OF STORYTELLING TO INFORM AND ENGAGE THE PUBLIC ABOUT THE REALITIES AND IMPACTS OF THE INCREASING INEQUALITY AND IMBALANCE OF POWER IN AMERICA. IMCA VIDEOS ARE "EXPLAINERS" ON INEQUALITY AND POWER AS THEY RELATE TO HEALTHCARE, ECONOMICS, AND DEMOCRACY. VIDEO TOPICS RANGE FROM DEBUNKING COMMON MYTHS ABOUT INFLATION AND EXPLAINING CORPORATE MONOPOLIES TO CLARIFYING MISINFORMATION AND THE IMPORTANCE OF VALUING TEACHERS. IMCA HAS CONTINUED TO PARTNER WITH OTHER ORGANIZATIONS ON VIDEOS TO REACH EVEN LARGER AUDIENCES AND IS UNDERTAKING ITS FIRST FEATURE FILM DOCUMENTARY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,681,924
Program Service Revenue $36,699
Investment Income $64,316
Other Revenue $0
TOTAL REVENUE $3,782,939

Expense Breakdown

Grants Paid $0
Salaries & Benefits $554,692
Fundraising Expenses $323,726
Program Expenses $2,082,484
Other Expenses $1,897,190
TOTAL EXPENSES $2,537,161

Year-over-Year Comparison

2024 2023 Change
Revenue $3,782,939 $1,835,655 +1.1%
Expenses $2,537,161 $1,051,873 +1.4%
Net Income $1,245,778 $783,782 +0.6%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
4
Independent Members
3
Employees
16
Volunteers
N/A

Governance Policies

✗ Conflict of Interest Policy
✗ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$86,500
Total Directors
4
$86,500
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
HEATHER KINLAW LOFTHOUSE DIRECTOR + P 16.00
Officer Director
$80,000 $6,500 $86,500
ZO BECK DIRECTOR + T 2.00
Officer Director
$0 $0 $0
DOUGLAS DWORKIN DIRECTOR + S 2.00
Officer Director
$0 $0 $0
MARYANNE MCCORMICK DIRECTOR 2.00
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 $3,782,939 $2,537,161 $3,933,532 $1,245,778
2023 $1,835,655 $1,051,873 $2,754,158 $783,782
2023 $1,835,655 $1,051,873 $2,754,158 $783,782
2022 No data No data No data No data
2022 $1,483,003 $850,054 $1,887,617 $632,949
2021 $1,000,379 $430,822 $1,192,912 $569,557
2020 $997,686 $596,005 $908,013 $401,681
2019 $676,874 $374,288 $338,486 $302,586
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