SUN VALLEY TOURISM ALLIANCE INC (EIN 820254694) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

1981

Legal Domicile

Principal Officer

RAYMOND J GADD II

Phone

2087263423

Tax Period

2024-10-01 to 2025-09-30

SUN VALLEY TOURISM ALLIANCE INC, founded in 1981, is a community nonprofit that reported $2.1M in total revenue in fiscal year 2024. The organization ran a surplus of $364K, a strong 17% operating margin.

Mission

DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $463,613

Program Service Revenue $1,600,000

Investment Income $40,946

Other Revenue $833

TOTAL REVENUE $2,105,392

Expense Breakdown

Grants Paid $0

Salaries & Benefits $366,608

Fundraising Expenses $0

Other Expenses $1,375,167

TOTAL EXPENSES $1,741,775

Year-over-Year Comparison

	2024	2023	Change
Revenue	$2,105,392	$1,981,859	+0.1%
Expenses	$1,741,775	$1,777,571	0.0%
Net Income	$363,617	$204,288	+0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$131,214

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
DAVE LUHR	CHAIR	1.00	Officer Director	$0	$0	$0
MIKE BURCHMORE	TREASURER	1.00	Officer Director	$0	$0	$0
CANDICE PATE	SECRETARY	1.00	Officer Director	$0	$0	$0
JACOB FREHLING	DIRECTOR	1.00	Director	$0	$0	$0
GRETCHEN GORHAM	DIRECTOR	1.00	Director	$0	$0	$0
ADELAIDE SMITH-MASON	DIRECTOR	1.00	Director	$0	$0	$0
PETE SONNTAG	DIRECTOR	1.00	Director	$0	$0	$0
RAYMOND GADD	EXECUTIVE DIRECTOR	40.00	Officer	$121,173	$10,041	$131,214

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,105,392	$1,741,775	$1,626,247	$363,617
2024	$1,981,859	$1,777,571	$1,231,847	$204,288
2023	$2,202,066	$2,169,237	$1,019,771	$32,829
2022	$2,468,292	$2,617,492	$1,130,654	$-149,200
2020	$2,909,558	$2,351,885	$1,577,529	$557,673
2019	$3,047,508	$2,720,294	$1,012,834	$327,214
2018	$2,352,215	$2,170,373	$748,435	$181,842

SUN VALLEY TOURISM ALLIANCE INC