KETCHUM, ID
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Sign In — Free (10 views/day)SUN VALLEY TOURISM ALLIANCE INC, founded in 1981, is a community nonprofit that reported $2.1M in total revenue in fiscal year 2024. The organization ran a surplus of $364K, a strong 17% operating margin.
VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER.
YEAR-ROUND ADVERTISING $1,000,000- INCREASED AWARENESS THROUGH DIGITAL ADVERTISING AND PARTNERSHIPS WITH PRIORITY IN OUR NONSTOP FLIGHT MARKETS, AS WELL AS THOSE AIR MARKETS THAT SHOWED SIGNS OF...
YEAR-ROUND ADVERTISING $1,000,000- INCREASED AWARENESS THROUGH DIGITAL ADVERTISING AND PARTNERSHIPS WITH PRIORITY IN OUR NONSTOP FLIGHT MARKETS, AS WELL AS THOSE AIR MARKETS THAT SHOWED SIGNS OF WEAKNESS.- WE PUT ROUGHLY 75% OF OUR ADVERTISING BUDGET INTO THE WINTER MONTHS,15% OF THE BUDGET INTO THE FALL MONTHS, AND THE REMAINING 10% INTO THE SUMMER MONTHS.- GA4 GOOGLE: THIS IS ONE OF THE MORE IMPORTANT PLATFORMS, ESPECIALLY WHEN WE ARE MEASURING OUR DIGITAL CAMPAIGN PERFORMANCE AND LANDING PAGE EFFECTIVENESS. - THE MYRIADS OF LAYERS PROVIDED HERE GAVE US ACTIONABLE INFORMATION FOR A MULTITUDE OF MARKETING EFFORTS, SUCH AS WHERE THEY'RE COMING FROM AND WHAT THEY'RE MOST INTERESTED IN OR UNINTERESTED IN. - AD PLACEMENTS: THE SKI JOURNAL, UNITED AIRLINES, ORI MAGAZINE, FREESKIER MAGAZINE. - MEDIA PARTNERSHIPS: MOUNTAIN GAZETTE, WILDSAM, ORI, EXPEDIA - RADIO ADVERTISING: KQED FM & KUOW PUGET SOUND PUBLIC RADIO
PR INITIATIVES & OUTREACH $97,000- IT'S A COMMON MISCONCEPTION THAT STORIES ABOUT SUN VALLEY EMERGE ENTIRELY ORGANICALLY. WHILE SOME DO, MANY ARE THE RESULT OF INTENTIONAL, BEHIND-THE-SCENES EFFORTS...
PR INITIATIVES & OUTREACH $97,000- IT'S A COMMON MISCONCEPTION THAT STORIES ABOUT SUN VALLEY EMERGE ENTIRELY ORGANICALLY. WHILE SOME DO, MANY ARE THE RESULT OF INTENTIONAL, BEHIND-THE-SCENES EFFORTS TO BRING THEM TO LIFE. AT VISIT SUN VALLEY, WE WORK CLOSELY WITH LOCAL PARTNERS TO CONNECT WITH JOURNALISTS AND PUBLICATIONS THAT ALIGN WITH THE UNIQUE AND DIVERSE NARRATIVES FOUND THROUGHOUT THE GREATER SUN VALLEY AREA- WE INCREASED OUR PR BUDGET BY 25% COMPARED TO THE PREVIOUS YEAR FOR JOURNALIST HOSTING.- THESE DOLLARS ALSO SUPPORTED DESTINATION-BASED MEDIA HOSTING EVENTS (WELCOME RECEPTIONS/MEET AND GREETS) IN KEY MARKETS AS WELL AND IN-PERSON HOSTING OF JOURNALISTS IN THE GREATER SUN VALLEY REGION. - JOURNALISTS HOSTED: 8- MEDIA MISSIONS: CHICAGO AND DENVER/BOULDER
MARKETING RESEARCH: INNTOPIA DESTIMETRICS $51,000INNTOPIA DESTIMETRICS - AGGREGATED LODGING PERFORMANCE BENCHMARKING PROGRAM GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO MONTHLY LODGING...
MARKETING RESEARCH: INNTOPIA DESTIMETRICS $51,000INNTOPIA DESTIMETRICS - AGGREGATED LODGING PERFORMANCE BENCHMARKING PROGRAM GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO MONTHLY LODGING PERFORMANCE, PACING, AVERAGE DAILY RATE, AND REVENUE PER AVAILABLE ROOM.THIS STATISTICAL, QUANTITATIVE, AND QUALITATIVE DATA ALLOWS US TO MAKE SOUND PLANS AND DECISIONS, AS WELL AS BETTER ANTICIPATE VISITATION AND LODGING TAX COLLECTIONS. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2024 | 2023 | Change | |
|---|---|---|---|
| Revenue | $2,105,392 | $1,981,859 | +0.1% |
| Expenses | $1,741,775 | $1,777,571 | 0.0% |
| Net Income | $363,617 | $204,288 | +0.8% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
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Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| DAVE LUHR | CHAIR | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| MIKE BURCHMORE | TREASURER | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| CANDICE PATE | SECRETARY | 1.00 |
Officer
Director
|
$0 | $0 | $0 |
| JACOB FREHLING | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| GRETCHEN GORHAM | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| ADELAIDE SMITH-MASON | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| PETE SONNTAG | DIRECTOR | 1.00 |
Director
|
$0 | $0 | $0 |
| RAYMOND GADD | EXECUTIVE DIRECTOR | 40.00 |
Officer
|
$121,173 | $10,041 | $131,214 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2025 | $2,105,392 | $1,741,775 | $1,626,247 | $363,617 |
| 2024 | $1,981,859 | $1,777,571 | $1,231,847 | $204,288 |
| 2023 | $2,202,066 | $2,169,237 | $1,019,771 | $32,829 |
| 2022 | $2,468,292 | $2,617,492 | $1,130,654 | $-149,200 |
| 2020 | $2,909,558 | $2,351,885 | $1,577,529 | $557,673 |
| 2019 | $3,047,508 | $2,720,294 | $1,012,834 | $327,214 |
| 2018 | $2,352,215 | $2,170,373 | $748,435 | $181,842 |
Compare SUN VALLEY TOURISM ALLIANCE INC with other nonprofits in Idaho and across the country.