WINNING FOR WOMEN INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2017

Legal Domicile

Principal Officer

DANIELLE BARROW

Phone

2028139118

Tax Period

2023-01-01 to 2023-12-31

WINNING FOR WOMEN INC, founded in 2017, is a community nonprofit that reported $1.5M in total revenue in fiscal year 2023. Revenue fell 52% from the prior year — a significant decline worth monitoring. The organization ran a surplus of $542K, a strong 36% operating margin.

Mission

WINNING FOR WOMEN (WFW) IS A 501(C)(4) ORGANIZATION DEDICATED TO IDENTIFYING AND CREATING PATHS FORWARD FOR WOMEN LEADERS WHO SHARE CORE CONSERVATIVE VALUES. USING ISSUE ADVOCACY, EDUCATION, AND VOTER MOBILIZATION, WFW IS BUILDING A GRASSROOTS NETWORK OF MEMBERS WHO BELIEVE IN PROMOTING A CONSERVATIVE POLICY AGENDA AND ADVANCING STRONG WOMEN LEADERS.

Program Service Accomplishments

Program 1

Expenses: $815,905

WINNING FOR WOMEN CONDUCTS ISSUE ADVOCACY FOCUSED ON PROMOTING A CONSERVATIVE POLICY AGENDA AND MOBILIZING GRASSROOTS SUPPORTERS THROUGH PAID MEDIA, E-MAILS, PRINT MAILINGS, AND OTHER DIGITAL...

WINNING FOR WOMEN CONDUCTS ISSUE ADVOCACY FOCUSED ON PROMOTING A CONSERVATIVE POLICY AGENDA AND MOBILIZING GRASSROOTS SUPPORTERS THROUGH PAID MEDIA, E-MAILS, PRINT MAILINGS, AND OTHER DIGITAL ADVOCACY TOOLS. WFW MAINTAINS A NATIONWIDE GRASSROOTS NETWORK IN SUPPORT OF ITS MISSION AND ENGAGES MEMBERS THROUGH EDUCATION AND OTHER MOBILIZATION EFFORTS PRIMARILY THROUGH EMAIL AND DIGITAL ADVERTISING. WFW CONDUCTS RESEARCH AND POLLING TO BETTER UNDERSTAND HOW DIFFERENT DEMOGRAPHICS RESPOND TO NATIONAL POLICY ISSUES TO INFORM ITS GRASSROOTS EFFORTS.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,503,656

Program Service Revenue $0

Investment Income $0

Other Revenue $7,394

TOTAL REVENUE $1,511,050

Expense Breakdown

Grants Paid $0

Salaries & Benefits $351,276

Fundraising Expenses $86,498

Program Expenses $815,905

Other Expenses $618,163

TOTAL EXPENSES $969,439

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,511,050	$3,130,000	-0.5%
Expenses	$969,439	$3,116,570	-0.7%
Net Income	$541,611	$13,430	+39.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✓ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

⚠ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$318,827

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
REBECCA SCHULLER	DIRECTOR	1.00	Director	$0	$0	$0
LEIGH ANN RYAN	DIRECTOR (03/09/23 - 05/26/23)	1.00	Director	$0	$0	$0
LAURA STEPHENS	DIRECTOR	1.00	Director	$0	$0	$0
ASHLEY DAVIS	VICE CHAIRMAN	3.00	Director	$0	$0	$0
BARBARA COMSTOCK	DIRECTOR	1.00	Director	$0	$0	$0
ANNIE DICKERSON	CHAIRMAN	8.00	Director	$0	$0	$0
MINA NGUYEN	DIRECTOR	1.00	Director	$0	$0	$0
SUSAN NEELY	DIRECTOR	1.00	Director	$0	$0	$0
EMILY LAMPKIN	DIRECTOR	1.00	Director	$0	$0	$0
CALEB CROSBY	CHIEF FINANCIAL OFFICER	12.00	Officer	$0	$0	$0
JANNA RUTLAND	TREASURER	40.00	Officer	$0	$0	$0
DANIELLE BARROW	SECRETARY/EXECUTIVE DIRECTOR	40.00	Officer	$286,278	$32,549	$318,827

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$1,511,050	$969,439	$885,154	$541,611
2022	$3,130,000	$3,116,570	$317,801	$13,430
2021	$1,015,150	$1,259,515	$328,822	$-244,365
2020	$800,845	$2,181,450	$575,642	$-1,380,605
2019	$3,392,211	$4,000,924	$1,002,666	$-608,713