PASO ROBLES DESTINATION DBA TRAVEL PASO

EIN: 821951529 Mutual Benefit

PASO ROBLES, CA

Total Revenue
$1,832,514
Total Expenses
$1,986,844
Total Assets
$1,457,650
Net Assets
$1,457,650
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Financial Vulnerability Assessment (Tuckman-Chang)

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Financial Trends

Organization Details

Formation Year
2017
Legal Domicile
CA
Principal Officer
STACIE JACOB
Phone
8058642762
Tax Period
2023-07-01 to 2024-06-30

PASO ROBLES DESTINATION DBA TRAVEL PASO, founded in 2017, is a community nonprofit in the Mutual Benefit sector that reported $1.8M in total revenue in fiscal year 2023.

Mission

TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS.

Program Service Accomplishments

Program 1

AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, &...

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AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0
Program Service Revenue $1,785,931
Investment Income $46,583
Other Revenue $0
TOTAL REVENUE $1,832,514

Expense Breakdown

Grants Paid $291,260
Salaries & Benefits $0
Fundraising Expenses $0
Other Expenses $1,695,584
TOTAL EXPENSES $1,986,844

Year-over-Year Comparison

2023 2022 Change
Revenue $1,832,514 $1,892,718 0.0%
Expenses $1,986,844 $1,844,340 +0.1%
Net Income $-154,330 $48,378 -4.2%
Key Indicators
✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
8
Independent Members
8
Employees
N/A
Volunteers
27

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
5
$0
Total Directors
9
$0
Key Employees
0
$0
Highest Compensated
0
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
ALEX VILLICANA CHAIR 2.50
Officer Director
$0 $0 $0
ANGELA MCKEE VICE CHAIR 2.50
Officer Director
$0 $0 $0
VICTOR POPP SECRETARY 2.50
Officer Director
$0 $0 $0
KAITLIN WALTON TREASURER 2.50
Officer Director
$0 $0 $0
JILL ALEXANDER DIRECTOR 2.50
Director
$0 $0 $0
JOHN ARNOLD DIRECTOR 2.50
Director
$0 $0 $0
JOHN LOZANO DIRECTOR - PART YEAR 2.50
Director
$0 $0 $0
IAN PULLAN DIRECTOR 2.50
Director
$0 $0 $0
RICH VERRUNI DIRECTOR 2.50
Director
$0 $0 $0
STACIE JACOB EXECUTIVE DIRECTOR 50.00
Officer
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2025 No data No data No data No data
2024 $1,832,514 $1,986,844 $1,457,650 $-154,330
2023 $1,892,718 $1,844,340 $1,652,624 $48,378
2022 $1,912,318 $1,672,875 $1,543,123 $239,443
2021 $1,122,138 $862,146 $961,894 $259,992
2020 $1,327,245 $968,517 $703,439 $358,728
2019 $1,180,130 $1,080,445 $367,262 $99,685
2018 $1,048,635 $805,146 $243,489 $243,489
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