MADISON PUBLIC MARKET FOUNDATION INC (EIN 822666213) - Form 990 Financial Analysis & Trantor Score

🔒

Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

Sign in with your work email to view Tuckman-Chang indicators

Financial Trends

Organization Details

Formation Year

2017

Legal Domicile

Principal Officer

WILLA ALDSTADT

Phone

6084218209

Tax Period

2024-01-01 to 2024-12-31

MADISON PUBLIC MARKET FOUNDATION INC, founded in 2017, is a small nonprofit in the Community Improvement sector that reported $683K in total revenue in fiscal year 2024. Revenue fell 63% from the prior year — a significant decline worth monitoring. The organization ran a surplus of $438K, a strong 64% operating margin.

Mission

OUR VISION IS TO CREATE A VIBRANT, YEAR-ROUND PUBLIC MARKETPLACE WHERE NEW ENTREPRENEURS AND LONG-ESTABLISHED MADISON FAVORITES WILL GROW THEIR BUSINESSES AND FIND SUCCESS. THE MARKET EMPHASIZES EQUITY THROUGH ENTREPRENEURSHIP.

🔒

Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

Sign in to view Trantor Score and financial metrics

Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $577,646

Program Service Revenue $0

Investment Income $105,600

Other Revenue $0

TOTAL REVENUE $683,246

Expense Breakdown

Grants Paid $0

Salaries & Benefits $76,741

Fundraising Expenses $0

Other Expenses $168,867

TOTAL EXPENSES $245,608

Year-over-Year Comparison

	2024	2023	Change
Revenue	$683,246	$1,842,389	-0.6%
Expenses	$245,608	$79,228	+2.1%
Net Income	$437,638	$1,763,161	-0.8%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

🔒

Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

Sign in to view all financial metrics

Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$70,396

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KAREN CROSSLEY	PRESIDENT	5.00	Officer Director	$0	$0	$0
NICHOLE CRUST	VICE PRESIDENT	5.00	Officer Director	$0	$0	$0
NATHAN ACEVEDO	SECRETARY	5.00	Officer Director	$0	$0	$0
WILLA ALDSTADT	TREASURER	5.00	Officer Director	$0	$0	$0
JAVIER ACEVEDO	DIRECTOR	5.00	Director	$0	$0	$0
SUJHEY BEISSER	DIRECTOR	5.00	Director	$0	$0	$0
ANNE REYNOLDS	DIRECTOR	5.00	Director	$0	$0	$0
ADAM HAEN	DIRECTOR	5.00	Director	$0	$0	$0
VANESSA INEZA	DIRECTOR	5.00	Director	$0	$0	$0
RACHEL KERR	DIRECTOR (THRU 9/2024)	5.00	Director	$0	$0	$0
SARAH LARSON	DIRECTOR	5.00	Director	$0	$0	$0
LARRY PALM	DIRECTOR	5.00	Director	$0	$0	$0
JAMES SHULKIN	DIRECTOR	5.00	Director	$0	$0	$0
JAMAAL STRICKLIN	DIRECTOR	5.00	Director	$0	$0	$0
AMANDA WHITE	DIRECTOR	5.00	Director	$0	$0	$0
ANYA FIRSZT	DIRECTOR	5.00	Director	$0	$0	$0
KEISHA HARRISON	CEO	40.00	Officer	$66,308	$4,088	$70,396

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$683,246	$245,608	$3,106,530	$437,638
2023	$1,842,389	$79,228	$2,814,125	$1,763,161
2022	$739,126	$79,452	$2,450,649	$659,674
2019	$368,599	$135,018	$233,581	$233,581

MADISON PUBLIC MARKET FOUNDATION INC