EXPERIENCE GREATER GREEN BAY INC

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2016

Legal Domicile

Principal Officer

BRAD TOLL

Phone

9207701483

Tax Period

2025-01-01 to 2025-12-31

EXPERIENCE GREATER GREEN BAY INC, founded in 2016, is a community nonprofit in the Community Improvement sector that reported $2.7M in total revenue in fiscal year 2025. Revenue surged 425% from the prior year, signaling strong growth momentum. Expenses of $2.6M left a modest 4% surplus.

Mission

THE PRIMARY FOCUS OF EXPERIENCE GREATER GREEN BAY IS TO SUPPORT EDUCATIONAL EFFORTS THAT FURTHER TOURISM AND THE TOURISM INDUSTRIES AROUND GREATER GREEN BAY. THE ORGANIZATION WILL CONDUCT RESEARCH AND DISSEMINATE DATA REGARDING ECONOMIC AND RESOURCE DEVELOPMENT WITHIN GREATER GREEN BAY AND BROWN COUNTY.

Program Service Accomplishments

Program 1

Expenses: $2,412,358 Revenue: $239,300

EXPERIENCE GREATER GREEN BAY PROVIDES RESOURCE SUPPORT TO LOCAL PUBLIC SCHOOLS, UNIVERSITIES AND COLLEGES TO DEVELOP FUTURE TOURISM AND HOSPITALITY INDUSTRY WORKFORCE THROUGH EDUCATION AND...

EXPERIENCE GREATER GREEN BAY PROVIDES RESOURCE SUPPORT TO LOCAL PUBLIC SCHOOLS, UNIVERSITIES AND COLLEGES TO DEVELOP FUTURE TOURISM AND HOSPITALITY INDUSTRY WORKFORCE THROUGH EDUCATION AND TRAINING.EXPERIENCE GREATER GREEN BAY ALSO SUPPORTS EVENTS HOSTED BY THE LOCAL MUNICIPALITIES AND THE GREATER GREEN BAY CONVENTION AND VISITORS BUREAU THAT PROMOTE AND ENCOURAGE ECONOMIC DEVELOPMENT WITHIN THE GREATER GREEN BAY AREA.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $2,424,196

Program Service Revenue $0

Investment Income $1,741

Other Revenue $230,176

TOTAL REVENUE $2,656,113

Expense Breakdown

Grants Paid $281,000

Salaries & Benefits $0

Fundraising Expenses $22,764

Program Expenses $2,412,358

Other Expenses $2,277,038

TOTAL EXPENSES $2,558,038

Year-over-Year Comparison

	2025	2024	Change
Revenue	$2,656,113	$505,751	+4.3%
Expenses	$2,558,038	$782,839	+2.3%
Net Income	$98,075	$-277,088	-1.4%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✓ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JERRY LINTZ	CHAIR	1.00	Officer Director	$0	$0	$0
ELIZABETH MOEHR	VICE CHAIR	1.00	Officer Director	$0	$0	$0
ADRIAN ULATOWSKI	SECRETARY/TREASURER	1.00	Officer Director	$0	$0	$0
PAT OLEJNICZAK	DIRECTOR	1.00	Director	$0	$0	$0
JEFF MIRKES	DIRECTOR	1.00	Director	$0	$0	$0
MARISSA NIEMYJSKI	DIRECTOR	1.00	Director	$0	$0	$0
LAURIE RADKE THROUGH MAY 2025	DIRECTOR	1.00	Director	$0	$0	$0
MICHELLE PIERQUET HOHNER	DIRECTOR	1.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$2,656,113	$2,558,038	$10,175,624	$98,075
2024	$505,751	$782,839	$10,322,236	$-277,088
2023	$2,581,199	$240,394	$10,690,640	$2,340,805
2022	$2,137,172	$58,791	$6,782,872	$2,078,381
2021	$4,870	$5,900	$2,895,142	$-1,030
2019	$622,732	$7,182	$2,687,337	$615,550