PEOPLE UNITED FOR PRIVACY (EIN 823395877) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2017

Legal Domicile

Principal Officer

HEATHER LAUER

Phone

2025968389

Tax Period

2024-01-01 to 2024-12-31

PEOPLE UNITED FOR PRIVACY, founded in 2017, is a small nonprofit in the Civil Rights & Advocacy sector that reported $687K in total revenue in fiscal year 2024. Revenue decreased 14% compared to the prior year. Expenses of $868K exceeded revenue, resulting in a 26% operating deficit.

Mission

PEOPLE UNITED FOR PRIVACY (PUFP) IS A NONPARTISAN ADVOCACY ORGANIZATION FOUNDED IN 2017 TO ENGAGE WITH POLICYMAKERS AT THE LOCAL, STATE, AND FEDERAL LEVEL. PUFP ENCOURAGES ELECTED OFFICIALS TO PROTECT EVERY AMERICAN'S RIGHT TO PRIVATELY SUPPORT THE CAUSES THEY BELIEVE IN WITHOUT FEAR OF BEING HARASSED, INTIMIDATED, OR CANCELED.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $683,060

Program Service Revenue $0

Investment Income $4,434

Other Revenue $0

TOTAL REVENUE $687,494

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $796,314

Other Expenses $867,793

TOTAL EXPENSES $867,793

Year-over-Year Comparison

	2024	2023	Change
Revenue	$687,494	$800,000	-0.1%
Expenses	$867,793	$1,074,414	-0.2%
Net Income	$-180,299	$-274,414	-0.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✓ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
AMY C KJOSE	PRESIDENT	0.10	Officer Director	$0	$0	$0
BRAD GRUBER	TREASURER	0.10	Officer Director	$0	$0	$0
CHRISTIE HERRERA	DIRECTOR	0.10	Director	$0	$0	$0
STARLEE COLEMAN	SECRETARY	0.10	Officer Director	$0	$0	$0
MICHAEL REITZ	DIRECTOR	0.10	Director	$0	$0	$0
HEATHER LAUER	CHIEF EXECUTIVE OFFICER	2.00	Officer	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$687,494	$867,793	$549,344	$-180,299
2023	$800,000	$1,074,414	$785,315	$-274,414
2022	$1,295,000	$632,305	$1,020,534	$662,695
2021	$600,000	$605,787	$382,939	$-5,787
2020	$500,000	$453,473	$351,395	$46,527
2019	$500,000	$475,761	$283,182	$24,239
2018	$500,000	$269,025	$499,970	$230,975

PEOPLE UNITED FOR PRIVACY