MOBILE AREA LODGING CORPORATION

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2017

Legal Domicile

Principal Officer

KENT BLACKINTON

Phone

2514713267

Tax Period

2023-10-01 to 2024-09-30

MOBILE AREA LODGING CORPORATION, founded in 2017, is a community nonprofit in the Community Improvement sector that reported $1.2M in total revenue in fiscal year 2023.

Mission

THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES.

Program Service Accomplishments

Program 1

Expenses: $1,157,099 Revenue: $1,164,479

THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED PUBLIC RELATIONS PRESS TRIPS. IN ADDITION, THE CORPORATION FUNDS CAPITAL IMPROVEMENT PROJECTS DESIGNED TO ENHANCE VISITOR EXPERIENCE AND ENCOURAGE REPEAT VISITORS TO THE DISTRICT. THESE PROJECTS INCLUDE; PURCHASE OF BASKETBALL/VOLLEYBALL COURTS USED BY MOBILE CONVENTION CENTER, FUNDING FOR AFRICATOWN HERITAGE HOUSE LANDSCAPING, AND FURNITURE, PURCHASE OF VISIT MOBILE INTERACTIVE KIOSKS, AND WAYFINDING SIGNAGE. FINALLY, THE CORPORATION CONTRACTED RESEARCHERS TO PERFORM DESTINATION RESEARCH OF VISITOR ARRIVALS INTO THE CITY, ENABLING MORE STRATEGIC USAGE OF MARKETING AND ADVERTISING FUNDS IN THE FUTURE. THE FOLLOWING HIGHLIGHTS SOME OF THE RESULTS OF THESE INITIATIVES: -SEM EFFORTS HAVE A CAMPAIGN CONVERSION RATE OF 30.88% WHICH IS CURRENTLY PERFORMING OVER 600% HIGHER THAN THE INDUSTRY AVERAGE FOR TOURISM. -DIGITAL DISPLAY BANNER ADS CREATED 28.6 MILLION IMPRESSIONS AND 38.4K CLICKS AND A .13% CTR. -OTA ADS CREATED 8.4 M IN HOTEL BOOKINGS. -THE CRUISE DISPLAY CAMPAIGN HAS 2.5M IMPRESSIONS WITH A .13% CTR. -THE CTV & OTT STREAMING COMMERCIALS HAD 3.9M IMPRESSIONS, 3.83M VIDEO STARTS AND 3.78M COMPLETES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $1,164,479

Investment Income $20,584

Other Revenue $0

TOTAL REVENUE $1,185,063

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Program Expenses $1,157,099

Other Expenses $1,211,336

TOTAL EXPENSES $1,211,336

Year-over-Year Comparison

	2023	2022	Change
Revenue	$1,185,063	$1,110,611	+0.1%
Expenses	$1,211,336	$1,086,458	+0.1%
Net Income	$-26,273	$24,153	-2.1%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KENT BLACKINTON	CHAIR / PRES	0.50	Officer Director	$0	$0	$0
DAVID CLARK	NON-VOTING D	0.25	Director	$0	$0	$0
RAJ DESAI	DIRECTOR	0.25	Director	$0	$0	$0
MARGO GILBERT	VICE-CHAIR	0.50	Officer Director	$0	$0	$0
JUDI GULLEDGE	DIRECTOR	0.25	Director	$0	$0	$0
DUNCAN MILLAR	SECRETARY	0.50	Officer Director	$0	$0	$0
HUNTER OMAINSKY	DIRECTOR	0.25	Director	$0	$0	$0
KEN PATEL	DIRECTOR	0.25	Director	$0	$0	$0
PINAL PATEL	TREASURER	0.50	Officer Director	$0	$0	$0
CORY PENN	NON-VOTING D	0.25	Director	$0	$0	$0
AARON WATZ	DIRECTOR	0.25	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$1,185,063	$1,211,336	$1,002,205	$-26,273
2023	$1,110,611	$1,086,458	$1,028,478	$24,153
2022	$1,418,243	$877,972	$1,004,326	$540,271
2021	$883,704	$420,125	$464,055	$463,579