STARTING NOW CORPORATION (EIN 823735790) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2017

Principal Officer

KATYA ZEVALLOS

Phone

3055702731

Tax Period

2024-01-01 to 2024-12-31

STARTING NOW CORPORATION, founded in 2017, is a small nonprofit in the Education sector that reported $847K in total revenue in fiscal year 2024. Revenue surged 157% from the prior year, signaling strong growth momentum. Expenses of $975K exceeded revenue, resulting in a 15% operating deficit.

Mission

help consumers achieve greater economic success by providing financial education, and sustainable solutions to reflect changing

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $0

Program Service Revenue $846,791

Investment Income $0

Other Revenue $0

TOTAL REVENUE $846,791

Expense Breakdown

Grants Paid $0

Salaries & Benefits $227,680

Fundraising Expenses $0

Program Expenses $643,989

Other Expenses $747,523

TOTAL EXPENSES $975,203

Year-over-Year Comparison

	2024	2023	Change
Revenue	$846,791	$328,951	+1.6%
Expenses	$975,203	$275,326	+2.5%
Net Income	$-128,412	$53,625	-3.4%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

N/A

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$72,664

Total Directors

$105,972

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
KATYA ZAVALOS	DIRECTOR	40	Officer Director Highest	$72,664	$0	$72,664
MARJORIE WEBER	DIRECTOR	1	Director	$0	$0	$0
BOB ARNOLD	DIRECTOR	1	Director	$0	$0	$0
ELIZABETH KARWOWSKI	DIRECTOR	1	Director	$33,308	$0	$33,308

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	$846,791	$975,203	$86,333	$-128,412
2023	$328,951	$275,326	$236,200	$53,625
2022	$655,620	$677,425	$164,095	$-21,805
2021	$607,032	$611,856	$183,798	$-4,824
2020	$739,541	$669,008	$216,786	$70,533

STARTING NOW CORPORATION