SHELBY COUNTY TOURISM & VISITORS' … - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2018

Legal Domicile

Principal Officer

TONY TITUS

Phone

3173989623

Tax Period

2024-01-01 to 2024-12-31

SHELBY COUNTY TOURISM & VISITORS' BUREAU, founded in 2018, is a small nonprofit in the Community Improvement sector that reported $422K in total revenue in fiscal year 2024. Revenue grew 14% year-over-year, indicating healthy expansion. The organization ran a surplus of $191K, a strong 45% operating margin.

Mission

TO PROMOTE THE GROWTH AND DEVELOPMENT OF THE CONVENTION, RECREATION, AND VISITOR INDUSTRY IN SHELBY COUNTY.

Program Service Accomplishments

Program 1

Expenses: $164,678 Revenue: $23,884

PLANNING AND PROMOTING ATTACTIONS, OUTDOOR ACTIVITIES, SHOPPING, FESTIVALS AND EVENTS WHICH STRENGTHEN THE COMMUNITY BY ADVANCING ECONOMIC GROWTH AND VITALITY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $370,161

Program Service Revenue $23,884

Investment Income $28,316

Other Revenue $0

TOTAL REVENUE $422,361

Expense Breakdown

Grants Paid $14,876

Salaries & Benefits $68,685

Fundraising Expenses $0

Program Expenses $164,678

Other Expenses $148,034

TOTAL EXPENSES $231,595

Year-over-Year Comparison

	2024	2023	Change
Revenue	$422,361	$371,032	+0.1%
Expenses	$231,595	$218,910	+0.1%
Net Income	$190,766	$152,122	+0.3%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✗ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$62,875

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
RACHAEL ACKLEY	EXECUTIVE DI	40.00	Officer	$62,875	$0	$62,875
THURMAN ADAMS	DIRECTOR	N/A	Director	$0	$0	$0
LEIGH LANKABEL	DIRECTOR	N/A	Director	$0	$0	$0
BILL NICHOLSON	SECRETARY	N/A	Officer Director	$0	$0	$0
BILL RASNER	VP/TREASURER	N/A	Officer Director	$0	$0	$0
TONY TITUS	PRESIDENT	N/A	Officer Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	No data	No data	No data	No data
2024	$422,361	$231,595	$881,558	$190,766
2023	$371,032	$218,910	$690,792	$152,122
2022	$480,618	$295,770	$538,670	$184,848
2021	$423,359	$401,299	$353,822	$22,060

SHELBY COUNTY TOURISM & VISITORS' BUREAU