VISALIA TOURISM MARKETING DISTRICT… - Form 990 Financial Data

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2018

Legal Domicile

Principal Officer

HECTOR RAMOS

Phone

5596272400

Tax Period

2025-01-01 to 2025-12-31

VISALIA TOURISM MARKETING DISTRICT CORPORATION, founded in 2018, is a small nonprofit in the Community Improvement sector that reported $862K in total revenue in fiscal year 2025. Expenses of $1.2M exceeded revenue, resulting in a 36% operating deficit.

Mission

THE ORGANIZATION'S FOCUS IS TO IMPLEMENT A SALES AND MARKETING PROGRAM TO ADVOCATE THE COMMON INTERESTS OF LODGING BUSINESSES AS A LINE OF BUSINESS. THE ORGANIZATION WILL PRESENT THE ADVANTAGES OF VISALIA, CA, AS A TOURISM DESTINATION FOR INDEPENDENT LEISURE TRAVELERS, AS WELL AS A SITE FOR MEETINGS, EVENTS, CONFERENCES, AND TRADE SHOWS.

Program Service Accomplishments

Program 1

CONDUCT MARKET RESEARCH WITH THE AIM TO INCREASE TOURISM IN VISALIA, CA.

Program 2

DEVELOPMENT OF LOGO AND IMAGE, INCLUDING BRANDING, BANNERS, PROMOTIONAL MAPS, AND VISITOR GUIDES.

Program 3

CREATE ONLINE MARKETING AND MAINTAINING THE CITY OF VISALIA'S VISITOR WEBSITE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2025)

Revenue Breakdown

Contributions & Grants $862,408

Program Service Revenue $0

Investment Income $0

Other Revenue $0

TOTAL REVENUE $862,408

Expense Breakdown

Grants Paid $0

Salaries & Benefits $0

Fundraising Expenses $0

Other Expenses $1,173,996

TOTAL EXPENSES $1,173,996

Year-over-Year Comparison

	2025	2024	Change
Revenue	$862,408	$858,851	+0.0%
Expenses	$1,173,996	$952,885	+0.2%
Net Income	$-311,588	$-94,034	+2.3%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

N/A

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

Total Directors

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
ANIL CHAGAN	TREASURER	2.00	Officer Director	$0	$0	$0
CARRIE GROOVER	VICE CHAIR/SECRETARY	2.00	Officer Director	$0	$0	$0
DAVID AHERN	DIRECTOR	2.00	Director	$0	$0	$0
HECTOR RAMOS	CHAIR	2.00	Officer Director	$0	$0	$0
CHRISTINA DASILVA	DIRECTOR	2.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$862,408	$1,173,996	$216,120	$-311,588
2024	No data	No data	No data	No data
2023	$730,478	$827,482	$623,491	$-97,004
2022	$809,080	$602,430	$718,953	$206,650
2021	$732,306	$550,648	$512,283	$181,658
2020	$551,070	$492,951	$330,688	$58,119
2019	$562,399	$458,797	$320,371	$103,602
2018	$543,506	$375,148	$259,826	$168,358

VISALIA TOURISM MARKETING DISTRICT CORPORATION