Potential Energy Coalition Inc

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2018

Legal Domicile

Principal Officer

John Marshall

Phone

6313794679

Tax Period

2023-01-01 to 2023-12-31

Potential Energy Coalition Inc, founded in 2018, is a mid-sized nonprofit that reported $30.9M in total revenue in fiscal year 2023. Revenue fell 20% from the prior year — a significant decline worth monitoring. Expenses of $27.0M left a modest 13% surplus.

Mission

POTENTIAL ENERGY COALITION, INC. (THE "ORGANIZATION") WAS FOUNDED IN 2018 TO EDUCATE THE PUBLIC ON CLIMATE CHANGE AND CLEAN ENERGY IN ORDER TO DRAMATICALLY ACCELERATE PUBLIC RESPONSE TO THE CLIMATE CHALLENGE. THE ORGANIZATION USES COMMUNICATION STRATEGIES TO SHARE NEW NARRATIVES AND ENGAGE THE PUBLIC.

Program Service Accomplishments

Program 1

Expenses: $19,591,848 Revenue: $30,982

CAMPAIGNS: THROUGH EDUCATIONAL CAMPAIGNS, THE ORGANIZATION CREATES EDUCATIONAL AND EFFECTIVE MESSAGES ABOUT CLEAN ENERGY AND CLIMATE CHANGE. FOR EXAMPLE, SCIENCE MOMS IS AN EDUCATIONAL OUTREACH...

CAMPAIGNS: THROUGH EDUCATIONAL CAMPAIGNS, THE ORGANIZATION CREATES EDUCATIONAL AND EFFECTIVE MESSAGES ABOUT CLEAN ENERGY AND CLIMATE CHANGE. FOR EXAMPLE, SCIENCE MOMS IS AN EDUCATIONAL OUTREACH INITIATIVE ORIENTED TO REACH PARENTS AND ENGAGE AND EDUCATE THEM REGARDING THE CAUSES AND IMPACTS OF CLIMATE CHANGE. TO AMPLIFY THE IMPACT OF ITS CAMPAIGNS, THE ORGANIZATION TAPS PRO BONO AND IN-KIND DONATION OF MEDIA, PRODUCTION AND CREATIVE SERVICES.

Program 2

Expenses: $895,847

KNOWLEDGE: THE ORGANIZATION CONDUCTS RESEARCH TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON CLEAN ENERGY AND CLIMATE CHANGE, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS...

Program 3

Expenses: $3,616,574

STRATEGIC & ADVISORY: THE ORGANIZATION WORKS WITH A RANGE OF STAKEHOLDERS TO ADVISE THEM ON EFFECTIVE METHODS FOR COMMUNICATING ABOUT CLIMATE CHANGE AND CLEAN ENERGY.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $30,318,345

Program Service Revenue $19,582

Investment Income $512,821

Other Revenue $11,400

TOTAL REVENUE $30,862,148

Expense Breakdown

Grants Paid $185,000

Salaries & Benefits $5,579,408

Fundraising Expenses $370,104

Program Expenses $24,104,269

Other Expenses $21,222,462

TOTAL EXPENSES $26,986,870

Year-over-Year Comparison

	2023	2022	Change
Revenue	$30,862,148	$38,624,809	-0.2%
Expenses	$26,986,870	$21,621,405	+0.2%
Net Income	$3,875,278	$17,003,404	-0.8%

Key Indicators

✓ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

Governance Policies

✗ Conflict of Interest Policy

✗ Whistleblower Policy

✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$1,308,043

Total Directors

$532,670

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JOHN F MARSHALL	Chief Executive Officer	40.0	Officer Director	$506,667	$26,003	$532,670
Eric Todd Asche	President	40.0	Officer	$446,167	$40,992	$487,159
Julia P Burns	COO/CFO, Sec. & TREAS.	40.0	Officer	$259,167	$29,047	$288,214
NICOLE CHRISTINA LEMOND	DIRECTOR	40.0	Highest	$241,500	$33,384	$274,884
FOREST BOLEYN	EXECUTIVE CREATIVE DIRECTOR	40.0	Highest	$215,000	$27,838	$242,838
Dawn Lombardi	Director of Finance	40.0	Highest	$175,000	$30,756	$205,756
John Harold Eaton	Director of Media Investment	40.0	Highest	$175,000	$11,472	$186,472
Sara Justus	Executive Producer	40.0	Highest	$168,000	$17,509	$185,509
DANIEL P SCHRAG	CO-FOUNDER & BOARD MEMBER	5.0	Director	$0	$0	$0
Matthew Freeman	BOARD MEMBER	5.0	Director	$0	$0	$0
Susan Canavari	BOARD MEMBER	5.0	Director	$0	$0	$0
Margaret Boasberg	BOARD MEMBER	5.0	Director	$0	$0	$0
Anthony Leiserowitz	BOARD MEMBER	5.0	Director	$0	$0	$0
Mark Tercek	BOARD MEMBER	5.0	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2024	No data	No data	No data	No data
2023	$30,862,148	$26,986,870	$29,777,090	$3,875,278
2022	$38,624,809	$21,621,405	$25,978,659	$17,003,404
2021	$19,323,917	$11,410,291	$8,519,983	$7,913,626
2020	$2,172,833	$1,925,737	$2,169,683	$247,096