CUSTOM AND CRAFT JEWISH RITUALS INC DBA RECUSTOM HAGGADAOTCOM

EIN: 824765805 501(c)(3) Arts, Culture & Humanities

LOS ANGELES, CA

Total Revenue
$1,329,752
Total Expenses
$1,743,628
Total Assets
$476,049
Net Assets
$425,926
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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year
2018
Legal Domicile
CA
Principal Officer
EILEEN LEVINSON
Phone
8053284029
Tax Period
2023-01-01 to 2023-12-31

CUSTOM AND CRAFT JEWISH RITUALS INC DBA RECUSTOM HAGGADAOTCOM, founded in 2018, is a community nonprofit in the Arts, Culture & Humanities sector that reported $1.3M in total revenue in fiscal year 2023. Revenue surged 565% from the prior year, signaling strong growth momentum. Expenses of $1.7M exceeded revenue, resulting in a 31% operating deficit.

Mission

WE EMPOWER INDIVIDUALS WITH ACCESSIBLE, EASY-TO-USE AND SOPHISTICATED DESIGN TOOLS THAT GROW THEIR CAPACITY TO CREATE AND SHARE MOMENTS OF MEANING AND CONNECTION THROUGH HOME-BASED JEWISH RITUALS.

Program Service Accomplishments

Program 1
Expenses: $1,093,375 Revenue: $49,519

PROMOTING JEWISH EXPERIENCES AS MORE MEANINGFUL, INCLUSIVE, AND EDUCATING THE PUBLIC ON JEWISH CUSTOMS. IN 2023, WE SERVED APPROXIMATELY 705,315 USERS THROUGH OUR SITE.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

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Financial Overview (2023)

Revenue Breakdown

Contributions & Grants $1,280,233
Program Service Revenue $49,519
Investment Income $0
Other Revenue $0
TOTAL REVENUE $1,329,752

Expense Breakdown

Grants Paid $0
Salaries & Benefits $803,299
Fundraising Expenses $185,519
Program Expenses $1,093,375
Other Expenses $940,329
TOTAL EXPENSES $1,743,628

Year-over-Year Comparison

2023 2022 Change
Revenue $1,329,752 $199,959 +5.7%
Expenses $1,743,628 $1,374,918 +0.3%
Net Income $-413,876 $-1,174,959 -0.6%
Key Indicators
✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required
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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

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Governance

Voting Members
5
Independent Members
5
Employees
10
Volunteers
4

Governance Policies

✓ Conflict of Interest Policy
✓ Whistleblower Policy
✗ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School
✗ Operated a Hospital
✗ Provided First Class Travel
✗ Reported Conflict of Interest
✗ Reported Asset Diversion
✗ Excess Benefit Transaction
✗ Made Political Expenditures
✗ Engaged in Lobbying
✗ Operated Donor Advised Fund
✗ Maintained Art Collections
✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers
3
$177,809
Total Directors
2
$0
Key Employees
0
$0
Highest Compensated
3
reported
Name Title Hours/Week Role Reportable Comp Other Comp Total
EILEEN LEVINSON PRESIDENT AND EXECUTIVE DIRECTOR 40.00
Officer
$162,688 $15,121 $177,809
NEIL EXTER TREASURER 2.00
Officer
$0 $0 $0
SUSAN FREUDENHEIM SECRETARY 0.25
Officer
$0 $0 $0
ALLEN FARBEROV DIRECTOR OF PRODUCT 40.00
Highest
$129,744 $7,495 $137,239
REBECCA MISSEL DIRECTOR OF CONTENT AND PARTNERSHIPS 40.00
Highest
$119,229 $9,608 $128,837
SYDNEY SCHWARTZ DIRECTOR OF OPERATIONS 40.00
Highest
$117,322 $10,004 $127,326
EMILY KANE MILLER BOARD MEMBER 0.25
Director
$0 $0 $0
TAMI REISS BOARD MEMBER 0.25
Director
$0 $0 $0
Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year Revenue Expenses Assets Net Income
2024 No data No data No data No data
2023 $1,329,752 $1,743,628 $476,049 $-413,876
2022 $499,959 $1,374,918 $508,425 $-874,959
2021 $1,637,135 $310,099 $1,342,520 $1,327,036
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