CONNECTED COMMERCE COUNCIL (EIN 831013113) - Form 990 Financial Analysis & Trantor Score

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Financial Vulnerability Assessment (Tuckman-Chang)

4 risk indicators measuring financial stability and operational resilience

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Financial Trends

Organization Details

Formation Year

2018

Legal Domicile

Principal Officer

ROBERT RETZLAFF

Phone

2027693003

Tax Period

2024-04-01 to 2025-03-31

CONNECTED COMMERCE COUNCIL, founded in 2018, is a community nonprofit in the Community Improvement sector that reported $3.4M in total revenue in fiscal year 2024. Revenue fell 36% from the prior year — a significant decline worth monitoring. Expenses of $5.2M exceeded revenue, resulting in a 53% operating deficit.

Mission

THE CONNECTED COMMERCE COUNCIL (3C) IS A NON-PROFIT MEMBERSHIP ORGANIZATION WITH A MISSION TO PROMOTE SMALL BUSINESSES' ACCESS TO ESSENTIAL DIGITAL TECHNOLOGIES AND TOOLS. 3C PROVIDES SMALL BUSINESSES WITH ACCESS TO THE MARKET'S MOST EFFECTIVE DIGITAL TOOLS AVAILABLE, PROVIDES COACHING TO OPTIMIZE GROWTH AND EFFICIENCY, AND WORKS TO CULTIVATE A POLICY ENVIRONMENT THAT CONSIDERS AND RESPECTS THE INTERESTS OF TODAY'S SMALL BUSINESSES.

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Trantor Score

Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency

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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)

Financial Overview (2024)

Revenue Breakdown

Contributions & Grants $3,340,673

Program Service Revenue $0

Investment Income $51,298

Other Revenue $0

TOTAL REVENUE $3,391,971

Expense Breakdown

Grants Paid $0

Salaries & Benefits $442,707

Fundraising Expenses $0

Other Expenses $4,757,816

TOTAL EXPENSES $5,200,523

Year-over-Year Comparison

	2024	2023	Change
Revenue	$3,391,971	$5,261,094	-0.4%
Expenses	$5,200,523	$4,585,599	+0.1%
Net Income	$-1,808,552	$675,495	-3.7%

Key Indicators

✗ Grants to Organizations ✗ Grants to Individuals ✗ Lobbying ✗ Political Activity ✗ Foreign Activities ✗ Donor Advised Fund ✓ Schedule B Required

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Financial Health Indicators

Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics

Financial Distress Indicator

Liquidity & Cash Position

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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics

Governance

Voting Members

Independent Members

Employees

Volunteers

N/A

Governance Policies

✗ Conflict of Interest Policy

✓ Whistleblower Policy

✓ Document Retention Policy

Special Practices & Reported Activities

✗ Operated a School

✗ Operated a Hospital

✗ Provided First Class Travel

✗ Reported Conflict of Interest

✗ Reported Asset Diversion

✗ Excess Benefit Transaction

✗ Made Political Expenditures

✗ Engaged in Lobbying

✗ Operated Donor Advised Fund

✗ Maintained Art Collections

✗ Filed Form 720

Compensation of Officers, Directors & Key Employees

Total Officers

$400,000

Total Directors

$400,000

Key Employees

Highest Compensated

reported

Name	Title	Hours/Week	Role	Reportable Comp	Other Comp	Total
JACOB WARD	CHAIR	40.00	Officer Director	$0	$0	$0
MARLENE ROMO FLORES	BOARD MEMBER	5.00	Director	$0	$0	$0
STELLA CREWSE	BOARD MEMBER	5.00	Director	$0	$0	$0
ROBERT RETZLAFF	EXECUTIVE DIRECTOR	40.00	Officer Director	$400,000	$0	$400,000
SALIL GANDHI	BOARD MEMBER	5.00	Director	$0	$0	$0
ANDREEA MATEI	TREASURER/BOARD MEMBER	5.00	Officer Director	$0	$0	$0
MIMI STRIPLIN	BOARD MEMBER	5.00	Director	$0	$0	$0

Note: Compensation data is self-reported by the organization on their Form 990. "Reportable Comp" includes salary, bonuses, and other reportable compensation from the organization and related organizations. "Other Comp" includes benefits, deferred compensation, and non-taxable benefits.

Historical Data

Year	Revenue	Expenses	Assets	Net Income
2025	$3,391,971	$5,200,523	$975,717	$-1,808,552
2024	$5,261,094	$4,585,599	$2,818,920	$675,495
2023	$4,052,083	$7,169,297	$3,199,687	$-3,117,214
2022	$10,088,358	$7,525,582	$6,117,946	$2,562,776
2021	$6,315,115	$3,437,340	$2,667,004	$2,877,775
2020	$1,378,559	$2,523,777	$858,319	$-1,145,218

CONNECTED COMMERCE COUNCIL