Mission Viejo, CA
4 risk indicators measuring financial stability and operational resilience
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Sign In — Free (10 views/day)Performance-Driven Marketing Institute, founded in 2018, is a small nonprofit in the Education sector that reported $338K in total revenue in fiscal year 2023. Revenue decreased 7% compared to the prior year. Expenses of $403K exceeded revenue, resulting in a 19% operating deficit.
The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct to consumer marketing professionals.
a. Hosted more than 40 educational webinars to share industry trends, best practices and valuable industry research with the PDMI membership.b. Hosted monthly council meetings with the PDMIs seven...
a. Hosted more than 40 educational webinars to share industry trends, best practices and valuable industry research with the PDMI membership.b. Hosted monthly council meetings with the PDMIs seven leadership councils dedicated to driving education and building new business opportunities for the PDMI membership.c. Created, published and offered a variety of online content to educate the PDMI membership, while congruently educate non-members about our industry, association and membership.d. Hosted two in-person bi-annual conferences designed to share industry knowledge and foster business opportunities amongst the PDMI membership.
Financial Health Score (300–850) · Liquidity · Solvency · Sustainability · Efficiency
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Liquidity (40%) • Solvency (30%) • Sustainability (20%) • Efficiency (10%)
Sign In — Free (10 views/day)| 2023 | 2022 | Change | |
|---|---|---|---|
| Revenue | $337,933 | $363,756 | -0.1% |
| Expenses | $403,195 | $317,332 | +0.3% |
| Net Income | $-65,262 | $46,424 | -2.4% |
Comprehensive financial analysis: Altman Z-Score, liquidity, solvency, sustainability, efficiency, and growth metrics
Financial Distress Indicator
Liquidity & Cash Position
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Altman Z-Score • Liquidity Ratios • Solvency Analysis • Growth Indicators • Efficiency Metrics
Sign In| Name | Title | Hours/Week | Role | Reportable Comp | Other Comp | Total |
|---|---|---|---|---|---|---|
| Thomas Haire | Secretary | 40.00 |
Officer
|
$0 | $0 | $0 |
| John Yarrington | President and CEO | 40.00 |
Officer
|
$0 | $0 | $0 |
| Year | Revenue | Expenses | Assets | Net Income |
|---|---|---|---|---|
| 2025 | No data | No data | No data | No data |
| 2024 | No data | No data | No data | No data |
| 2023 | $337,933 | $403,195 | $89,034 | $-65,262 |
| 2022 | $363,756 | $317,332 | $154,237 | $46,424 |
| 2021 | $296,000 | $295,275 | $107,236 | $725 |
| 2020 | $331,959 | $324,744 | $87,109 | $7,215 |
| 2019 | $360,500 | $365,882 | $59,700 | $-5,382 |
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