DAYTON MOVIES

BOX OFFICE- In 2024, THE NEON movie theater sold over 31,000 tickets to in-person screenings of over 65 different first run films, operating 365 days a year. These were independent, international, and documentary films. The notable quality of programming was affirmed by numerous Oscar nominations and awards. In addition, over 3,700 tickets were sold to more than 25 limited engagements of music documentaries, anniversary re-releases of classic films, Art Exhibition On Screen series, and a Neon Nostalgia Night collection of repertory favorites. High quality viewing experience is paramount, providing state of the art laser projection and surround sound, upgraded seating, low audience disruption, and assisted devices (closed captioning, narrative description, hearing impaired). Ticket prices offered for matinee, senior, and evening general admission are lower than typical for the Dayton area. NEON Members receive $2 off general admission price. For each ticket purchased to a traditional in-person engagement, a large % royalty was paid to the film distribution company, a 2.5% commission was paid to an independent film booking agent, a 2% fee is charged by the point of sale company, and a downloading or shipping cost was incurred for the delivery of the digital film content.

CONCESSIONS- In 2024, the theater's concession area continued to include a unique variety of refreshments that feature locally made favorites along side movie classics. Full Monday-Sunday liquor license and espresso bar help support the hospitality needs of THE NEON's community partnered screenings and special events. Freshly made popcorn, movie candy, and soft drinks are available at the lowest theater prices in town. Featured local offerings include gourmet coffee, craft beer, small batch vodka, chocolates, vegan cookies, and biscotti. Cost of goods continued to increase drastically in 2024, decreasing the overall profit margin despite having implemented price increases.